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Tell Me to “Make it Pretty” One More Time

Tell Me to “Make it Pretty” One More Time

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Seriously, do it… I dare you.

Public service announcement: Great marketers don’t make things pretty.

They make them strategic.

They make them compelling.

They make them generate revenue.

They make them measurable.

They make them lovable.

And yes, this might involve making pretty things — but it’s not the crayons and watercolors that fill and accelerate your pipeline.

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  • Andrea Tarrell is the CEO & Founder of Sercante, as well as a 12X certified Salesforce MVP and Marketing Champion. Andrea caught the Salesforce bug at Dreamforce 2011 and hasn’t looked back since. She’s worked for consultancies, agencies, and client-side marketing teams over her career and is passionate about making marketing and sales teams successful with their tech stacks. Andrea lives in Atlanta with her husband Buck and her daughter, Arla. When she’s not working, she’s most likely playing with her German Shepherd Murphy, starting a new hobby that she will engage in exactly one time, or making homemade gin.

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