Tell Me to “Make it Pretty” One More Time

Seriously, do it… I dare you.

Public service announcement: Great marketers don’t make things pretty.

They make them strategic.

They make them compelling.

They make them generate revenue.

They make them measurable.

They make them lovable.

And yes, this might involve making pretty things — but it’s not the crayons and watercolors that fill and accelerate your pipeline.

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Andrea is a 12X certified Salesforce MVP and the founder of Sercante. When she's not Pardot-ing, she can be found playing with her German Shepherd Murphy, making homemade gin, or traveling with her hubby Buck.

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