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The Spot: A Community Resource for Marketers on Salesforce

The Spot: A Community Resource for Marketers on Salesforce

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Your Marketing Automation Platform (MAP) doesn’t exist in a vacuum. And neither do we.

The Spot for Pardot is following a natural evolution we’re seeing in the marketing technology industry. As demand for integrations with MAPs increase and Marketing Operations Professionals (MOPs) are finally finding voices among the big players, we’ve shifted our focus to the MarTech stack as a whole.

We’re still The Spot for Pardot. But now we’re so much more.

Moving forward, you’ll find community resources for ALL marketers who use the Salesforce platform. The ones who use Pardot. Or Marketing Cloud. Or both. Or some other MAP they’re integrating with Sales Cloud.

We’ll share what we know about using marketing technology and the Salesforce platform together.

A new focus for “The Spot” (and a new name)

It started as a personal blog sharing quick tips and solutions from one Pardot user. Then others joined to share their knowledge. And more readers followed. Now it’s a community hub for marketers on Salesforce who work together to reach their goals. 

Here’s a message from the original The Spot blogger, Andrea Tarrell, to share how we got here.

A message from Andrea, OG blogger at The Spot

I am thrilled to announce a fully revamped, reimagined, relaunch of “The Spot.”  Shout out to the amazing marketing team at Sercante — especially Sarah, Ambre, and Christina — for bringing this to life.

The new site looks infinitely better than the old WordPress site I hacked together in 2017. 

But it’s much more than a face lift.  The content, authors, categorization, and overall focus are evolving to better serve you, dear reader — and I couldn’t be more excited about it.  

Where The Spot got its start

I started The Spot for Pardot in August of 2017.

It was a side project.

Actually, if I’m being honest — it was a bit of a stall tactic.

I was thinking about starting a business, but I was scared.  So, I started the blog instead.

As a marketer, I wrote hundreds of blog posts for various clients and employers, on everything from insurance best practices, to architecture, to industrial printing, to trucking firms, and more.

But I had never had a place to write about things that mattered to me.

I created The Spot as a place to express myself and share learnings, hot takes, and the occasional war story.  I half expected no one to read it.

But it picked up steam shockingly quickly.  Turns out that a lot of other marketers had been grappling with the exact same problems that kept me up at night.  And before I knew it, the blog became a magnet for my PEOPLE — the kinds of marketers that I want to work with, both as team members, clients, and community members.

The authors on The Spot: More insights from the best minds in MarTech

For the first two years of The Spot, it was just me penning posts.

But today, it is supported by authors from the Sercante team, and across the entire martech community.  (Shout out to Brittany Rhyme for being our first ever “guest post” back in 2018 and opening the flood gates!)

Do you have a perspective you’d like to share?  We welcome guest posts and paid, long-term contributor gigs.

The Name: Welcome to “The Spot”

To reflect our new focus, we’re dropping the word “Pardot” from our blog name.  Instead, you can just call us “The Spot.”  (And actually, most people called us that anyway.)

We’re keeping as the URL right now for SEO juice, and will be phasing that out over the next 12 months.

What’s not changing: Our relentless zeal for learning & sharing

To recap — in addition to a new look for The Spot, you’ll now see:

You’ll also continue to see our team share content and resources through:

When I started The Spot back in 2017, I had no idea what it would grow into.  Thank you for being here, for sharing this content with your friends and colleagues, and for constantly challenging my team and I to bring our best to this community.  

Cheers to the next chapter!

Content on The Spot: Hello Marketing Cloud, martech & more

The Spot started out as content about Pardot with the goal of sharing insights to help marketers be successful on the Salesforce platform.

To meet that goal, we’ve branched out beyond Pardot. We’re covering topics and platforms like:

Expect to see a wave of new content covering all kinds of martech — especially other parts of Salesforce Marketing Cloud that we see growing in relevancy for savvy digital marketers. 

We’ve also added a categorization system to our posts. Now, it’s easier to browse and find what you’re looking for:

Why marketers on Salesforce need third-party resources

Yes, we realize Salesforce has Trailhead. And product-specific blog posts. And webinars. And all kinds of other resources. But you’re only getting information from the Salesforce perspective. 

You’re a real marketer with real-life challenges. And you know your tech stack includes more than just Salesforce products.

The Spot has resources to find solutions and better utilize all of your technology tools — all from the perspective of a marketer who uses the Salesforce platform.

On a mission to mobilize marketers

Our mission is simple — to provide an online home for marketers on Salesforce to learn and collaborate. It’s a central location to find Pardot resources across all levels — from getting started guides to launch an org to expert tips for advanced integrations that extend marketing technology stacks.

We want marketers to realize “what could be” and feel empowered to take their marketing campaigns and lead generation efforts to the next level. 

Get involved and claim your spot

Contributors from around the world represent all kinds of digital marketing specialties on The Spot. It’s filled with easy-to-digest (and sometimes cheeky) content for marketing professionals who use Salesforce and want to automate all the things.

Join us by getting involved and connecting with the community.

3 ways you can get involved with The Spot

  1. Become a contributor.
  2. Post an open job listing.
  3. Join the conversation in our Slack community group.

And remember to become a subscriber! The Spot newsletter delivers a healthy dose of martech to your inbox — and nothing more.

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  • Andrea Tarrell is the CEO & Founder of Sercante, as well as a 12X certified Salesforce MVP and Marketing Champion. Andrea caught the Salesforce bug at Dreamforce 2011 and hasn’t looked back since. She’s worked for consultancies, agencies, and client-side marketing teams over her career and is passionate about making marketing and sales teams successful with their tech stacks. Andrea lives in Atlanta with her husband Buck and her daughter, Arla. When she’s not working, she’s most likely playing with her German Shepherd Murphy, starting a new hobby that she will engage in exactly one time, or making homemade gin.

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