Sarah is in charge of leading Sercante's marketing department to ensure strategic marketing initiatives are aligned with company growth plans across all brands. Sarah’s time in the Salesforce and Pardot world has been at an agency level working with a breadth of industries but focused in industrial/ manufacturing to help clients attribute digital marketing efforts back to real ROI. Today, Sarah continues to develop a method for connecting the right businesses with the right customers through strategy, technology and execution. In her free time you will find her reading a book, playing video games, or singing some “MMMBop” karaoke…. Yes, as in the boy-band Hanson.