All I Want for Christmas… Is These 12 Pardot IdeaExchange Requests

If you’re a long time reader, you know that I geek out about innovative ideas for Pardot, and from time to time advocate for an enhancement or two.

This holiday season, while sipping egg nog and catching up release notes, I revisited my wish list.  There have been lots of great features tucked into recent releases… and my short list of items for the next round include:

    1. Add “Completion Actions” ability to Email Templates
    2. Variable Date Function
    3. Allow Customization of Notification Emails (LeanData is a great 3rd party option to solve for this… but it would still be great to have this built into the product.)
    4. Parameter in Automation Rules for “is changed”
    5. Audit Trail on Pardot Emails, Forms, etc.
    6. Email Report Breakdown by List
    7. Record the number of direct replies from a Pardot sent email
    8. Create Pardot Blackout Dates that Suppress Engagement Studio Sends (particularly relevant for the holidays!)
    9. Allow for Operational Email sending out of Engagement Programs
    10. An option to export a PDF version of an email report (And emails! And Engagement Studio programs! Export all of the things to PDF!)
    11. Self-Service Link Correction After Email is Sent (Support has always been able to wield this superpower… can we get in on the action too?)
    12. Dynamic Content on Multiple Values

What items are on your wish list?  Let’s hear ’em in the comments!

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