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An Open Letter to Salesforce Admins: Why Marketing Automation is the Next Big Thing for Your Career

An Open Letter to Salesforce Admins: Why Marketing Automation is the Next Big Thing for Your Career

min. reading

Dear Salesforce Admins everywhere,

I realize you may not have had to work that closely with us marketers before.

And that not all of us have taken the time to really understand what you do, or to appreciate the power of the platform you manage.

But it’s time for us to become besties and get on the same page.

Wanna know why?

Because sales and marketing departments will only achieve alignment when their platforms, processes, and KPIs are aligned.  And on a more personal, and perhaps more compelling, level – because Pardot + Salesforce skills are going to effing explode our career potential.

I know, I know.

You’re already a hot commodity.  You’re working on becoming an admineloper, that rare blend of technical and business acumen hybrid that’s almost as elusive as this creature.


Or this one.

pug bunny.PNG

Or this tasty crossover from Milkbar.

milk bar cookies.PNG

Okay, enough analogies.

In all seriousness, though, Pardot is one of the fastest growing products in the ecosystem.

And unlike Marketing Cloud’s family of email, social, mobile and ad products, guess what?  Pardot’s future is ON PLATFORM.  Yeah, like the same shared code base as Sales and Service Cloud. None of this “integrated” nudge, nudge, wink, wink shit.

Yes, yes I know you’ve heard B2B marketers lamenting that Pardot is the “red headed stepchild” of the platform. But that was 2013. This is now. There have been more interesting product innovations for Pardot in the last year than in the 5 years before it combined. Seriously, us Pardashians are like geeking out over here.

Pardot has grown 108% YOY.  And word on the street is that the sales team has doubled in size this year — so TL;DR in the next few years are going to be big.

Admins that can work “ambidextrously” in both Sales Cloud and Pardot are in extremely high demand.

With our powers combined, we can design some incredibly effective and impactful solutions.

Think about it?


PS – If I’ve piqued your interest, we’re going to be holding a Pardot Bootcamp for Salesforce Admins and would love to have you join us.  Sign up below to get the deets. Purple squirrels and unicorns only, please.

PPS – We’re hiring.

Sign up for info on our Pardot Bootcamp for Salesforce Admins

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  • Andrea Tarrell is the CEO & Founder of Sercante, as well as a 12X certified Salesforce MVP and Marketing Champion. Andrea caught the Salesforce bug at Dreamforce 2011 and hasn’t looked back since. She’s worked for consultancies, agencies, and client-side marketing teams over her career and is passionate about making marketing and sales teams successful with their tech stacks. Andrea lives in Atlanta with her husband Buck and her daughter, Arla. When she’s not working, she’s most likely playing with her German Shepherd Murphy, starting a new hobby that she will engage in exactly one time, or making homemade gin.

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