Women-Owned Salesforce Partners & AppExchange Companies: A Running List

This week is WITness Success 2019, the annual gathering of Salesforce Women in Tech.  I’ve never been before, and I’m really excited to attend.

My friend Mel Fellay (the founder of Spekit) and I were thinking about organizing some kind of event for female founders, and it struck me that I don’t know very many female entrepreneurs in the Salesforce ecosystem.  So I turned to Google – and started compiling a list of every woman-owned business related to Salesforce that I could find. 

Salesforce has been an outstanding leader in encouraging diversity and equality among its employees, suppliers, and in the entire ecosystem.  And encouraging other corporate citizens to do the same.

But even so, the list of women-owned Salesforce businesses isn’t super long.  YET.  If you’d like to see this list grow, check out the companion blog to this on the 8 Best Ways to Support Women-Owned Salesforce Businesses.

So, without further ado… here’s the list.  It’s sorted by number of certified consultants and how long they’re been in business.

Women-Owned Salesforce Partners

If you know of another woman-owned business that should be added, please fill out this form and make sure to include a link to their site!

1.  Coastal Cloud

Website: http://coastalcloud.us

Location: Palm Coast, FL

Female Founders: Sara Hale

Year Founded: 2012

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N30000009xKzhEAE

Number of Certified Consultants (Verified on AppExchange): 153

Elevator Pitch: Coastal Cloud delivers exceptional solutions for Sales, CPQ, Billing, Service, Field Service, Analytics, Marketing & Communities. Our national team of certified professionals is highly experienced & easy to work with. Delivery centers in FL, KY and CO.

2. Creative Systems and Consulting

Website: http://creativesyscon.com

Location: McLean, VA

Female Founders: Vanitha Khera

Year Founded: 2010

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3000000B45vXEAR

Number of Certified Consultants: 32

Elevator Pitch: Creative Systems and Consulting is the cloud consulting firm that Federal agencies turn to for implementing Salesforce. Silver partner with extensive success delivering over 40 successful Service, Sales, Marketing, and Community Cloud implementations.

3. Sercante

Website: http://sercante.com

Location: Atlanta, GA (with team members in 3 countries and 11 U.S. states)

Female Founders: Andrea Tarrell

Year Founded: 2017

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3A00000FtRy8UAF

Number of Certified Consultants: 24

Elevator Pitch: We make marketers wildly successful with Pardot & the Salesforce platform.  We bring brains (tech), heart (creative) & hustle (process) to every interaction and to effectively bring your vision to life with Salesforce.

4. Kell Partners

Website: https://www.kellpartners.com/

Location: Austin, TX

Female Founders: Sandra Jensen

Year Founded: 2009

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N30000001q9oZEAQ

Number of Certified Consultants: 19

Elevator Pitch: We help nonprofits and educational institutions with Salesforce KELL Partners is a Salesforce.org Premium Partner. We’ve helped more than 1,000 nonprofits and educational institutions implement the Salesforce platform. We are experts on the Nonprofit, Education and Marketing Cloud products and solutions.

5. EMS Consulting

Website: https://consultems.com/

Location: Tampa, FL

Female Founders: Elaine Myrback

Year Founded: 1998

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N30000000qD7vEAE

Number of Certified Consultants: 16

Elevator Pitch: EMS Consulting prides itself on personalized service and quality delivery. We specialize in the Financial Service and Healthcare industries, delivering innovative solutions to help customers reduce time to market and add value to the Salesforce Platform.

6. FusionSpan

Website:  http://fusionspan.com

Location: Rockville, MD­­

Female Founders: Gayathri Kher

Year Founded: 2017

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3A00000FYDevUAH

Number of Certified Consultants: 15

Elevator Pitch: fusionSpan provides Salesforce CRM implementation, app development and support services to associations and nonprofits.

7. Pacific Point Inc

Website: http://pacificpointcorp.com

Location: Honolulu, HI

Female Founders: Deena White Tearney

Year Founded: 2011

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3A00000EFoz2UAD

Number of Certified Consultants: 15

Elevator Pitch: Pacific Point is full-service Salesforce Consulting Firm. We offer implementation services including business process definition and reengineering, development, data migration and integration, testing, and training.

8. Economic Change

Website:  https://www.economicchange.co.uk/

Location: London, UK

Female Founders: Heather Black

Year Founded: 2005

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3000000DpXvZEAV

Number of Certified Consultants: 11

Elevator Pitch: Management solutions to increase sustainability and measure impact. Economic Change CIC transforms the way organisations work to increase efficiency, sustainability and impact. We bring passion and combined expertise in delivery, strategy, impact measurement and Salesforce CRM to create powerful solutions for our clients.

9. MK Partners

Website: http://www.mkpartners.com/

Location: New York, NY

Female Founders: Michelle Kaufman

Year Founded: 2006

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N30000001gF9jEAE

Number of Certified Consultants: 8

Elevator Pitch: Sales Cloud, Service Cloud, Pardot, Cloud-Based Support, and Lightning. The trusted leader in Sales, Service, Financial Services, Pardot, and Custom Cloud implementation, integration & development in Southern California. All staff is S.F. Certified, we don’t subcontract or offshore, and we have no minimum project size!

10. CloudGiants

Website: https://www.cloudgiants.com/

Location: Raleigh, NC

Female Founders: Kelly Pfrommer

Year Founded: 2012

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N30000000ptwOEAQ

Number of Certified Consultants: 7

Elevator Pitch: Helping small to medium businesses achieve greatness with Salesforce. We help companies implement and manage their Salesforce.com investments. Our mission is to be your trusted advisor and help obtain greater utilization, adoption, and ROI so you can reach the next level.

11. Idlewild Partners

Website: http://www.idlewildinc.com/

Location: New York, NY

Female Founders: Staci Rice 

Year Founded: 2015

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3000000E1K4IEAV

Number of Certified Consultants: 7

Elevator Pitch: New York Based Salesforce Implementation Experts. Whether you have a fine-tuned SFDC implementation that needs a few updates, or you are using a spreadsheet to manage your data but wondering if there’s a more effective way, our experienced consultants are here to listen and work with you to drive change.

12. Southern Cloud Solutions

Website: http://southerncloud.com

Location: Cape Canaveral, FL

Female Founders: Lynn Grande

Year Founded: 2012

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N30000000qsRZEAY

Number of Certified Consultants: 5

Elevator Pitch: We are a woman owned small business specializing in Salesforce.com business analysis, project management, architecture, implementation and IT services located in coastal Florida!
Remote opportunities welcome.

13. ImagineCRM Consulting

Website: https://imaginecrm.org/

Location: Pasadena, CA

Female Founders: Daisy Sayre Garcia

Year Founded: 2015

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3A00000FH8viUAD

Number of Certified Consultants: 4

Elevator Pitch: Consulting Reimagined. Serving effective nonprofits and higher education institutions who make the world a better place.

14. Sassinct Solutions

Website: http://saasinct.com

Location: Bethesda, MD

Female Founders: Katie Bluth

Year Founded: 2016

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3A00000EJHLGUA5

Number of Certified Consultants: 4

Elevator Pitch: We provide services to small- and medium-sized businesses. Our tailored solutions are designed to grow and evolve with your organization’s needs – from initial implementation and configuration, to customization, marketing automation and more.

15.  CloudAnalysts

Website: http://www.CloudAnalysts.com

Location: London, UK

Female Founders: Astrid van Dorst

Year Founded: 2014

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3A00000EcsTLUAZ

Number of Certified Consultants (Verified on AppExchange): 4

Elevator Pitch: Consultants, committed to our customers’ success. Trusted, proven technology brought to you by leading Salesforce experts and thought leaders.

16. Southpoint Consulting

Website: http://southpointconsulting.com

Location: Alexandria, VA

Female Founders: Nicale Whitehead Nxumalo

Year Founded: 2009

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N30000009wbe6EAA

Number of Certified Consultants: 4

Elevator Pitch: We provide IT consulting services by combining business acumen and innovative technology solutions. Our team of experienced and dedicated consultants use thought leadership, business expertise and proven ability to enhance business performance.

17. Percolator Consulting

Website: https://percolatorconsulting.com/

Location: Seattle, WA

Female Founders: Karen Uffelman, Sarah Francis

Year Founded: 2012

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N30000000rM07EAE

Number of Certified Consultants: 3

Elevator Pitch: Strategic Technology for Engagement and Mobilization. We build solutions to help nonprofits engage and mobilize supporters, manage donors, and build power. Whether you’re just getting started with Salesforce or need sophisticated integration, we start with thoughtful strategy and deliver real-world impact.

18. Servio Consulting

Website: http://servioconsulting.com

Location: Frankfort, IL

Female Founders: Nancy Cooper

Year Founded: 2016

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3A00000DqCcOUAV

Number of Certified Consultants: 2

Elevator Pitch: Servio is a certified Women-Owned Business with over 25 years of IT experience. Our team will help you streamline your business processes by evaluating your existing practices to develop integrated solutions that maximize your Salesforce® investment.

19. DaizyLogik

Website: https://daizylogik.com/

Location: Bellevue, WA

Female Founders: Nineta Martinov

Year Founded: 2014

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3000000CWtJTEA1

Number of Certified Consultants: 2

Elevator Pitch: Creativy. Rigor. Trusted Salesforce consulting for your nonprofit organization. We specialize in Salesforce consulting for nonprofit organizations that strive to change the world. Our team of Certified developers and business strategists can work with you to customize your Salesforce to effectively track your impact.

20. Cloud Adoption Solutions

Website: https://cloudadoption.solutions/

Location: Pittsburgh, PA

Founders: Shannon Gregg

Year Founded: 2018

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3A00000FvIxCUAV

Number of Certified Consultants: 2

Elevator Pitch: Salesforce Consulting for a Cause LGBT Owned Company – Specializing in CPQ & App Development – 15x Certified. Sales Cloud – Salesforce CPQ – Community Cloud – Service Cloud – Custom Apex & Visualforce – Lightning Components

21. ITEquality

Website: http://itequality.com  

Location: Laguna, CA

Founders: Ashley Allen

Year Founded: 2016

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3A00000ErGJIUA3

Number of Certified Consultants: 2

Elevator Pitch: Salesforce Consulting for a Cause LGBT Owned Company – Specializing in CPQ & App Development – 15x Certified. Sales Cloud – Salesforce CPQ – Community Cloud – Service Cloud – Custom Apex & Visualforce – Lightning Components

22. opMentors

Website: http://opmentors.com

Location: Downers Grove, Illinois

Female Founders: Jocelyn Fennewald, Machell Enke

Year Founded: 2014

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N30000000ptEeEAI

Number of Certified Consultants: 2

Elevator Pitch: OpMentors is a full-service consulting firm, specializing in process development, implementation, enhancements, integration, and training. We partner with premiere technology solutions such as Salesforce and FinancialForce.

23. BrightStep Partners

Website: http://brightsteppartners.com

Location: San Francisco, CA

Founders: Megan Himan

Year Founded: 2014

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N30000000puPVEAY

Number of Certified Consultants: 2

Elevator Pitch: We work to understand your needs first. Holistic strategy and outcomes-driven implementation. Training and reporting. Prioritize “What else?” you could do for easier, faster, and more efficient organization management. Your nonprofit Salesforce partner.

24. Longshore Consulting

Website: http://www.longshoreconsulting.com/

Location: San Francisco, CA

Female Founder: Missy Longshore

Year Founded: 2012

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N30000000puPVEAY

Number of Certified Consultants: 2

Elevator Pitch: Salesforce project management services for your foundation or nonprofit. Longshore Consulting offers a variety of high quality services at an affordable rate to ensure your nonprofit or foundation’s use of Salesforce is a success, including: project management, training, coaching & capacity building of staff, and customization.

25. LizzardTech

Website: http://www.lizztech.com

Location: Boston, MA

Founders: Melissa Shepard

Year Founded: 2010

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3A00000E1jDdUAJ

Number of Certified Consultants: 2

Elevator Pitch: Providing personalized end-to-end Salesforce.com solutions. Welcome to LizzTech! We provide customized, end-to-end Salesforce.com solutions to meet your business needs. LizzTech creates a foundation through assessment, business analysis and architectural expertise followed by quality development & implementation.

26. Database Sherpa

Website: http://www.databasesherpa.com

Location: Grand Rapids, MI

Founders: Ashima Saigal

Year Founded: 2010

AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N30000009vO3UEAU

Number of Certified Consultants: 2

Elevator Pitch: The wisdom of a Sherpa. The reward of your practice. The wisdom of a Sherpa. The reward of your practice. We’re on a mission to bring you peace with your data, and we achieve it with a process unlike anything data management has seen before. We are more guide than taskmaster, more teacher than consultant.

Women-Owned AppExchange Companies

1. Spekit

Website: http://spekit.co

Location: San Francisco, CA

Female Founders: Melanie Fellay & Zari Zahra

Year Founded: 2018

Employees: 17

AppExchange Listing: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FKAhSUAX

Core Focus: Automate your documentation and eliminate Salesforce questions, forever. Designed by former Sales Ops and Salesforce Admins, Spekit is a dynamic knowledge and learning platform that was purpose-built to help you effortlessly onboard new hires, communicate and train employees on changes to your org to drive maximum adoption.

2. Task Ray

Website: https://taskray.com/

Location: Layfayette, CO

Female Founders: Blakely Graham

Year Founded: 2010

Employees: 23

AppExchange Listing: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N300000055lKwEAI

Core Focus: TaskRay: Customer Onboarding Success TaskRay makes onboarding customers fast & efficient with built-in best practices around handoffs from sales to customer onboarding to customer success, powerful insights into onboarding performance & templates to help guide your onboarding projects.

Know Another Woman-Owned Business That Should Be Added to This List?  

I took this list as far as Google would allow.  I rarely update old blogs on this site, but this list I’m committing to keeping up to date. 

My criteria for inclusion in the list was:

  • Registered Salesforce partner or ISV listed on the AppExchange
  • Woman is an active leader employed full time in the business
  • 2 or more employees listed on Linkedin
  • At least one full-time employee that isn’t an owner
  • 51%+ woman-owned

If you know of another woman-owned business that should be added, please fill out this form and make sure to include a link to their site!

8 thoughts on “Women-Owned Salesforce Partners & AppExchange Companies: A Running List”

  1. Hi there. You can add CloudAnalysts to this list. We are proudly women-owned trailblazers, active in our community also as STEM ambassador, Codordojo leader and London + Brighton user group leaders:

    16. CloudAnalysts
    Website: http://www.CloudAnalysts.com

    Location: London, UK

    Female Founders: Astrid van Dorst

    Year Founded: 2014

    AppExchange Listing: https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3A00000EcsTLUAZ

    Number of Certified Consultants: 8 *

    Elevator Pitch: We make Salesforce work for you: more sales, customer-centric marketing, optimal service, top communities & philanthropy. We’re known for our extensive marketing cloud / Pardot expertise, however, we actually specialise in multi-cloud solutions that work.

    (* some on maternity leave)

    1. Added! We are pulling the number of certified consultants from the AppExchange, so if you update that please let me know and I can update the counts 🙂

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