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Check Out the General Administrative Track Agenda for MarDreamin’ 2022

Check Out the General Administrative Track Agenda for MarDreamin’ 2022

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Spread across 3 days and including 60+ sessions that cover topics like Salesforce, Pardot, Marketing Cloud, and third-party integrations and tools, it can be overwhelming to figure out where to start with your MarDreamin experience. 

Why not start with a handful of sessions covering the General Administrative side of things? Sometimes diving into the basics is exactly what you need!

Here’s what we recommend:

Register to Attend MarDreamin’ 2022

If you’ve already done this, great! Still need a (free) ticket to attend MarDreamin’? Here’s the link.

MarDreamin’ Agenda for November 2, 2022

Build Salesforce Campaigns At Scale (10:35 am – 11:00 am EST)

Learn a NEW way to build Salesforce campaigns – the foundation of marketing attribution – with Stephen Stouffer of SaaScend. 

Stephen inspires attendees with creative automation, and covers tracking links, campaign structure, hierarchy, and naming conventions. 

He’ll wrap up by tying everything together so we can see it all in action!

Marketing ROI Reporting: It’s Not So Scary (12:40 pm – 1:05 pm EST)

Natasha Wetten of Calyx takes the fright out of ROI reporting starting with what might be preventing your team from collecting and reporting on meaningful data. Find simple solutions to use as a starting point for reporting marketing impact to the business like focusing on a smaller set of the most important things, or an evolving phased approach, or starting with your most important, high-intent leads. Focus on the strategy first then pick your starting point!

Reporting Capabilities Differences SFDC vs B2BMA (1:10pm – 1:35pm EST)

It can be difficult to determine which environment is best for the reporting you need: Salesforce or Marketing Cloud? 

Sercante’s own analytics whiz Dominique Beaudin explores which tool to use when and demystifies reporting across platforms. She’ll also cover use cases, best practices, and how to determine which system to use (and when you might need to move on).

MarDreamin’ Agenda for November 4, 2022

Why Salesforce Admins Should Get To Know Marketing Cloud (10:40 am – 11:05 am EST)

As Salesforce evolves, the lines between its Clouds continue to blur. 

Two initiatives that will have large impacts on our CRM data are driving Marketing Cloud closer and closer to the other Clouds: 

  • Salesforce Genie (CDP)
  • Personalization

Chris Zullo of AllCloud walks us through these initiatives and why Salesforce admins should get acquainted with Marketing Cloud.

The Trifecta of Website Event Management (1:20pm – 1:45pm EST)

With form completion at an all time low of less than 1%, website events are getting harder to gather engagement on. The experiences your prospects have on your website (and how your team interacts with this engagement) is crucial in setting yourself apart from your competition. 

Learn how to deliver fresh event options to your audience on your site via chat from Jennifer Lynn Schneider of Qualified. Jennifer shows us how conversion rates can excel and how fresh bespoke experiences provide return visitors something new to engage with each time they interact with your site. 

Find the full MarDreamin’ 2022 agenda

Of course, MarDreamin’ offers so much more. Explore the full agenda – use the filters to drill down to more sessions that are perfect for YOU!
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  • Pam Carey brings 15+ years of marketing experience to Sercante. With 5+ years of Pardot experience and the Salesforce Pardot Specialist and Consultant certifications under her belt, Pam is excited to be part of the Sercante team helping customers be successful in their chosen tools, especially Pardot. In her previous roles, Pam's marketing system repertoire led to Marketo and after 7 years, she was tasked with the changeover to Pardot. Starting with some formal basic training, Pam then took on self-learning, dubbed herself as the account admin, and became the go-to resource to train colleagues, handle lead management, create automations to solve business needs, and more. Outside of work, she enjoys the corniest of "Dad jokes," fancy cocktails, gardening, reading, hiking (while watching out for bears!), and more with hubby, Kevin, and her favorite fuzzies, Maddie and Finnegan. Every day, Pam strives to learn from her incredibly talented team members and the greater Salesforce community. But most importantly, her goal is to help others move forward quickly with the right answers and strategic solutions.

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