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Abbey Freund

  • Abbey is a CRM Strategist with Sercante. She is a Certified Salesforce Admin with the aim to conquer the world of certifications as she grows in her career. Abbey comes from a nonprofit background with deep experience in the complete business cycle of financial planning & analysis AND Salesforce strategy. Now, she seeks to increase CRM utility and usefulness for a broad swath of clients through innovative and tailored solutions. When not working, you can find her acquiring more yarn for knitting, or seeking out the best food and drink on offer in whatever locale she happens to be in. She also invests in her community and maintains her connection to the nonprofit world through volunteer work. Her goal is to facilitate mission progression through key system support and improvements and drive user adoption and happiness.