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Get Your [Insert Topic] Groove on at Salesforce World Tour NYC

Get Your [Insert Topic] Groove on at Salesforce World Tour NYC

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No, that’s not a typo or forgotten placeholder in the title. It’s a representation of the wide range of sessions happening at the final Salesforce World Tour event of 2022 (December 8 in New York City)!

If you’re not able to get to NYC, you can watch virtually on Salesforce+. However you choose to engage, it’s FREE. Reserve your spot here. 

With 121 sessions happening in just one day, it can be overwhelming to craft your strategy and get the most out of your day at the Javits Center. 

If you’re not sure where to start, get 9 essential tips for attending Salesforce events in this blog post from Andrea Tarrell. Then, read on for the lowdown on Salesforce World Tour NYC.

Important notes if you’re attending Salesforce World Tour New York in person

Sercante will be in the house!  If you spot one of us (look for our snazzy “Sercante” t-shirts), please  stop us to say hello (see who’s attending)

  • All sessions are first come, first seated
  • Doors open at 8:30 am (grab a morning coffee in the Campground)
  • Sessions, demos and hands-on learning begin at 9:00 am
  • Main keynote is at 10:00 am
  • Lunch is 11:30 am – 12:30 pm in the Campground
  • Afternoon sessions and demos start at 12:30 pm
  • Hit the Campground for Trailblazer networking, food and drinks 4:00 – 5:00 pm

Build your personalized World Tour NYC schedule.

Favorite sessions of interest in the schedule. Use the filters to find sessions specific to role, industry, product or topic.

Need more?

Sercante has a wide range of hands-on courses on essential topics like Salesforce integration, automations, scoring and grading, email best practices, and coding concepts like HTML & CSS. Join us to dig deeper!

BONUS: Explore Sercante’s Training Courses ➞

Some suggestions for your Salesforce World Tour NYC session selection journey:

The Basics / Admin

World Tour NYC: Main Keynote
10:00 AM – 11:15 AM EST
Hear how Customer 360 is helping Trailblazers reduce costs and increase productivity.

6 Guiding Principles for CRM Adoption
12:00 PM – 12:20 PM EST + 2:30 PM – 2:50 PM EST
Getting adoption for a new tool can sometimes be … a challenge. Get these 6 principles under your belt to get teams on board and find business value 

Enhance User Experience with Lightning Web Components
12:30 PM – 12:50 PM EST
Further your user adoption with beautiful and functional Lightning Components that are easy to create.

Make Life Easier with 10 AppExchange Apps for Admins
1:00 PM – 1:20 PM EST + 4:00 PM – 4:20 PM EST
AppExchange apps can make any admin’s day easier, but the list is overwhelming! Check out 10 highlights. (Also check out the App Demo Jam at 4:30 PM!) 

Backup & Recovery: Prepare for the Worst, Bring Out the Best
2:30 PM – 2:50 PM EST
A backup plan isn’t only for a disaster. The right backup-and-recovery solution can help you ensure data quality and drive new insights on a daily basis.

Skill Up and Connect from Anywhere
3:00 PM – 3:20 PM EST
Anyone can build a successful career, community, and company in the Salesforce ecosystem – explore the latest Trailhead and Trailblazer Community innovations.
BONUS: View Sercante’s board of Salesforce platform jobs ➞


CRM Analytics: Product Roadmap highlights for CRM Analytics
1:30 PM – 1:50 PM EST
Drive cost savings and increase productivity by supercharging every Salesforce user with data, intelligence, and automation.

In Conversation: Building a Data Culture
2:00 PM – 2:20 PM EST
Join this fireside chat and see how you can set your business up for success with data and analytics

Salesforce on Analytics
3:30 PM – 3:50 PM EST
Learn how Salesforce uses data as a guide to be an agile organization in the face of changes and uncertainty.

Genie / CDP

Salesforce on Salesforce: Turn Data into Magical Experiences
12:30 PM – 12:50 PM EST
Learn from the source! See how Salesforce uses Customer Data Platform to deliver compelling, personalized customer moments that become trusted relationships.

Learn Genie for Admins, Architects, and Developers
1:00 PM – 1:20 PM EST
Learn how Genie works and why it’s the single source of truth across Customer 360 and beyond.

Democratize and Demystify Your Customer Data with Genie
1:30 PM – 1:50 PM EST
Transform customer experience delivery across all engagement channels while driving measurable ROI.

Marketing Cloud

Create a Data Strategy to Maximize Marketing Outcomes
1:30 PM – 1:50 PM EST
Learn how to effectively harness cross-channel data to drive outcomes across the entire customer journey.
BONUS: MarDreamin’ On-Demand – Turn Marketing Into a Recession-Proof Competitive Advantage ➞

Unlock Tips and Tricks for Advanced Reporting as a New Admin
2:10 PM – 2:30 PM EST
Improve value for your users and easily enable your teams with the data they need to be successful with advanced reporting features.
BONUS: Salesforce Native Reporting: Get More From Your Data ➞

Level Up Your Lead and Account Nurturing with AI
2:30 PM – 2:50 PM EST
AI can help you identify the best leads and accounts for targeted campaigns that nurture them to the point of conversion.

Automate a Personalized Web Experience for Every Customer
3:30 PM – 3:50 PM EST
Learn how to efficiently deliver site visits that drive relevant customer experiences with Marketing Cloud Personalization.
BONUS: Marketing Cloud Personalization: 3 Use Cases and Implementation Tips ➞

Sales and Service Clouds

Transform your Contact Center
9:30 AM – 9:50 AM EST
Learn how you can transform your legacy contact center into an intelligent, omni-channel engagement center.

5 Ways to Save Costs and Drive Efficiency in Selling
3:00 PM – 3:20 PM EST
Learn how Salesforce brings sales engagement under one roof, lights up a 360-degree view of your customer, and helps you win more deals.

Sales Cloud Hands-on Workshop: Territory Planning
3:00 PM – 4:00 PM EST
[Laptop Required and Limited Space] After going through guided exercises, you’ll be a TP pro! Includes a 30-day demo org to share what you learned at the office. 

Easy as 1, 2, 3: Finding, Winning, and Keeping Customers
4:00 PM – 4:30 PM EST
Learn how you can do more with less by getting back to basics with CRM and maximizing your customer relationships.

Say “hello” to the Sercante team

Please stop us to say hello!

Andrea Tarrell, CEO | LinkedIn

Angelica Cabral, Marketing Manager | LinkedIn

Pam Carey, Marketing Automation Strategist | LinkedIn

Jordyn Jaffer, Senior Salesforce Solution Engineer and Salesforce Marketing Champion | LinkedIn

Nick Loeser, Marketing Automation Strategist | LinkedIn

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  • Pam Carey brings 15+ years of marketing experience to Sercante. With 5+ years of Pardot experience and the Salesforce Pardot Specialist and Consultant certifications under her belt, Pam is excited to be part of the Sercante team helping customers be successful in their chosen tools, especially Pardot. In her previous roles, Pam's marketing system repertoire led to Marketo and after 7 years, she was tasked with the changeover to Pardot. Starting with some formal basic training, Pam then took on self-learning, dubbed herself as the account admin, and became the go-to resource to train colleagues, handle lead management, create automations to solve business needs, and more. Outside of work, she enjoys the corniest of "Dad jokes," fancy cocktails, gardening, reading, hiking (while watching out for bears!), and more with hubby, Kevin, and her favorite fuzzies, Maddie and Finnegan. Every day, Pam strives to learn from her incredibly talented team members and the greater Salesforce community. But most importantly, her goal is to help others move forward quickly with the right answers and strategic solutions.

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