Common Pardot Salesforce Connector Errors & How to Fix Them

It’s a sad fact in life that sometimes you can do everything right and still encounter issues. This is also true for the Pardot/Salesforce connector.

The three most common Pardot Salesforce Connector errors we see marketing automation admins continuously face are:

  1. “Your Salesforce Connector User does not have all of the permissions Pardot expects”
  2. “Prospect and custom object sync has been paused since [a certain date/time]. If sync is paused for more than 30 days, you’ll need to do a full sync to get all updates.”
  3. The connector is stuck on “Verification in Progress

Here is how to solve these common Pardot Salesforce Connector Errors.

Continue reading Common Pardot Salesforce Connector Errors & How to Fix Them

How to Get Sales to Actually Use Salesforce Engage

BY: CELINE NEWSOME

You presented, you lobbied, you conquered and now you have the fancy new tool – Salesforce Engage. GREAT!  

A few months later, your excitement has dwindled as you find Engage isn’t being used like you had hoped…or, worse yet, it isn’t being used at all.

So, the looming question, how do you get sales to actually use Engage the way you intended? Here are 4 tips:  Continue reading How to Get Sales to Actually Use Salesforce Engage

The 10 Best Pardot Ideas On the IdeaExchange

…in my humble opinion 

BY CELINE NEWSOME

Have you visited the IdeaExchange before? In a nutshell, it’s a place where you can submit product enhancement ideas and vote on existing ideas with simple thumbs up or thumbs down. Kinda like Tinder for Pardot. The Pardot development team then picks the top ideas and builds them into their product roadmap. It’s an awesome way for users to have a say in the future of the platform.

And, right now, there are so many great ideas! Here are my 10 favorites for Pardot. Continue reading The 10 Best Pardot Ideas On the IdeaExchange