…in my humble opinion
BY CELINE NEWSOME
Have you visited the IdeaExchange before? In a nutshell, it’s a place where you can submit product enhancement ideas and vote on existing ideas with simple thumbs up or thumbs down. Kinda like Tinder for Pardot. The Pardot development team then picks the top ideas and builds them into their product roadmap. It’s an awesome way for users to have a say in the future of the platform.
And, right now, there are so many great ideas! Here are my 10 favorites for Pardot.
If any of these get you excited, click on the link to the IdeaExchange and give them a thumbs up!
Right now, you can add Completion Actions to List Emails when someone opens, clicks, or unsubscribes, but when it comes to Email Templates, you have to do it elsewhere in Pardot, adding another step to your setup. This feature would mean you could simply set up those Completion Actions right from the Email Template without adding so many action steps in your Engagement Studio or building yet another Automation Rule. I’m a fan of less is more when building out processes in Pardot, so this gets a thumbs up from me.
Right now, the only way to get detailed engagement data for an Email Template is by clicking into each individual template in Pardot. It would be great to be able to get data like unique HTML Opens and % opened for sent emails in overview reports that are able to be exported. List emails currently have this data aggregated in a pretty report, but we need it for Email Templates too! If your head is nodding – give this one a vote.
Currently, the shortest wait time you can set between steps in Engagement Studio is 1 day. I would LOVE the ability to be more granular and adjust wait steps by hours. Sometimes you gotta move fast and 1 day is too slow.
Imagine launching a mass free trial during COVID. You know the quality of folks signing up is not ideal and you want to track them separately. So you tag them in Pardot – great! But when you go to view that Account in Salesforce, there’s no tag to be found. Sure you could create another custom field, but come onnnnn, don’t we have enough fields already?! Wouldn’t it be awesome if those Pardot tags could carry over into Salesforce?
For your typical Pardot admin, the fewer HTML edits required, the better. I’m great with a WYSIWYG editor, which is standard for Pardot emails, but when it comes to HTML design edits, not so much. So getting a simple WYSIWYG editor for Landing Pages is at the top of my enhancement list!
I don’t know about you but I am tired of shrinking my browser size trying to get an accurate screenshot of what my emails look like in Pardot. When internal stakeholders want to see emails without sending a test to everyone, it would be AMAZING if we could quickly and easily export a PDF of the creative.
Everyone and their mom (and even their grandma) is using Zoom these days. With so many events and marketing efforts shifting to virtual, it would be fantastic to integrate Zoom with Pardot so we can create sign-up forms and completion actions for our campaigns.
Data on hard bounce reasons exists in Pardot but you have to pull it by going into each individual email. If you’re like me and would love the ability to run a mass report on all emails and easily export hard bounce data, give this one an upvote.
You spend hours putting together a great campaign. You send an email with a clear CTA but the prospect hits reply instead of clicking the button. Technically, your campaign should get credit for that interaction! But you have no way to track this scenario. I’m willing to bet that every marketing team wants this data. If you agree, give this idea a thumbs up.
A lot of global companies want to be able to update how dates appear because their prospects are used to seeing dates in a different format than the default in Pardot (YYYY/MM/DD). Another reason you may want this enhancement is to be able to send date data to another platform. If the other system has a different date format (DD/MM/YYYY), that makes syncing the data messy and complicated.
Weigh In on Your Favorite Ideas
So do you agree, wouldn’t these be awesome enhancements to Pardot? Which ones are you going to vote for? Or did you find inspiration for a new idea? Let us know and we’ll give it an upvote!