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MarTech for Higher Ed: A Sercante Seminar

MarTech for Higher Ed: A Sercante Seminar

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The education industry is undergoing one of its most transformational shifts in history, one in which institutions are having to rethink their approach not only to learning (i.e. virtual classrooms and facilitating online education), but also how they navigate recruitment, advancement, and general student affairs. 

Marketing technology is now front and center in higher education as institutions embrace this digital transformation and the opportunities it could bring. In the midst of this monumental shift, we wanted to find a way for higher ed folks to find their people, share ideas, and learn from each other about digital strategies and martech tips & tricks. And so was born the collaborative, virtual event: MarTech for Higher Ed: A Sercante Seminar

The 4-hour seminar is a multi-track, virtual experience that allows you to choose your own adventure by attending the sessions most relevant to your role and institution. From chatbots to Pardot, we’re seeing a big uptick in colleges and universities that want to evolve and personalize the experience across their student lifecycle.

Look out for feature presentations on:

  • Recruiting & Admissions
  • Student Success
  • Online Learning
  • Advancement

After the keynote and breakout sessions, we’ll be running a virtual Circle of Success, a collaborative learning space where you can chat with marketing pros about any challenges you’re facing.

The Details

  • When: Tuesday, June 2nd
  • Time: 12pm – 4pm ET, 9am – 1pm PT
  • Cost: Free
  • Speakers: Salesforce, CSU Bakersfield, Worcester Polytechnic Institute, University of Colorado Law School, IMD

Register here

Learn How the Higher Ed Institutions around the World are Accelerating Their Digital Efforts 

Sercante’s Higher Ed Seminar is leading up to Salesforce’s Higher Ed Summit on June 9. The two events together will give you a full-circle view of how institutions are transforming their recruiting, learning, and advancement efforts in this new digital landscape. 

We look forward to seeing you on June 2nd! 

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  • Joanna started her marketing career doing content and product marketing for tech startups. She's a marketing automation and lead gen pro who loves working with teams to build creative campaigns that achieve ambitious goals. She joined Sercante in 2019 and is 3x Salesforce certified. Joanna has a master's degree in English literature and loves writing, editing, and nerding out about novels.

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