Adam White

Adam White

Adam White is a content specialist at Tray.io, a leading automation platform. When not writing about all things integration and automation, he enjoys making music, baking, and spending time with his wife, son, and poodle Shion.

Link to posts

Rethink Your Lead Lifecycle for the Age of RevOps

New technology and shifting buyer expectations are pushing B2B companies to rethink their acquisition and retention strategies. Leaders across sales, marketing, and customer success are investing in centralizing their...

October 26, 2022 | By Adam White

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