
5 Ways to Standardize Your Pardot Business Units
Are you embarking down the Pardot Business Unit (PBU) path with your org? There are a number of considerations when choosing if multiple business units are right for you....
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Courtney Cerniglia is a CRM & Marketing Automation Strategist at Sercante. With a background in marketing operations with manufacturers and having earned a BA in Business Administration from University of Wisconsin-Stevens Point, she focuses her career on empowering clients to embrace technology to scale their businesses and delight their customers. Courtney’s experience spans across the Salesforce platform, having earned four certifications including Sales Cloud Consultant and Pardot Consultant. Her expertise and joy lies in helping clients cultivate effective lead generation and pipeline management strategies that unite sales and marketing teams. Her mission is to help businesses alleviate the stress of implementing software solutions so they can become more informed and tactical in engaging their clients. Her side mission is exploring the great outdoors by trail shoe, bike, or ski.
Are you embarking down the Pardot Business Unit (PBU) path with your org? There are a number of considerations when choosing if multiple business units are right for you....
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