March 19, 2025
SMS Provisioning and Marketing Cloud on Core
As someone who primarily focuses on B2B and Account Engagement, I’ll admit I was a little lost the first time I approached the topic of SMS and Marketing Cloud...
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February 17, 2025
Cracking the Code: How Opportunity Influence Connects Marketing to Revenue
Marketing Cloud on Core (also known as Marketing Cloud Growth or Advanced Edition) can now track how marketing efforts contribute to revenue! With the Spring ‘25 release, Salesforce introduced...
Five Tips for Getting Started with Salesforce Agentforce
Autonomous AI is transforming the way organizations operate, and Salesforce’s Agentforce is at the forefront of this revolution. The product was made generally available by Salesforce in October 2024....
August 20, 2024
Salesforce Winter ‘25 Highlights: Marketing Cloud Growth Edition
The Salesforce Winter ‘25 Release Notes are out! Let’s dive into what’s new in the Winter ’25 Release for Marketing Cloud Growth Edition. Streamlined Setup First things first. Salesforce...
August 14, 2024
Using Account Engagement for Event Marketing: From Planning to Follow-Up
Event marketing is a fantastic way to connect with your audience, build brand awareness, and generate leads. However, managing event marketing activities can take time and effort. That’s where...
August 13, 2024
Big News! Account Engagement Users Can Access Marketing Cloud Growth Edition
In February 2024, Salesforce released Marketing Cloud Growth Edition, its first marketing automation platform built fully on the Einstein 1 Platform (a.k.a. “On Core”). Marketing Cloud Growth Edition has...
August 7, 2024
How AI Can Help SMB Marketers
As an SMB marketer, you’re required to wear a lot of hats. From lead generation and aligning with sales and service teams, to creating content, emails, and personalized customer...
July 30, 2024
Marketing Cloud Growth Edition: A Guide to Fit and Engagement Scoring
Personalized marketing can make a significant impact on customer engagement and business growth. According to a recent study, personalized marketing can boost ROI by up to 20%. One of...
July 5, 2024
Getting Started with Einstein for Flow
In the Summer ‘24 Release, Salesforce launched the beta version of Einstein for Flow, which is a generative AI tool that helps Salesforce admins, regardless of their programming experience,...
June 19, 2024
The Wait is Over: Send Operational Emails from Engagement Studio
The Salesforce Summer ’24 release notes have arrived, and with them, the delivery of one of the most highly sought-after Marketing Cloud Account Engagement (MCAE/Pardot) features ever requested. In...
June 4, 2024
How to Pass the Salesforce Business Analyst Certification Exam
Do you have an organized brain, enjoy project managing across multiple stakeholders and departments, love visualizing a process, and want to prove it with a new Salesforce certification? Well,...
SMS Mobile Strategy: A Guide to Go From Novice to Pro
If you’re like many, setting up an SMS program is not part of your everyday tasks. And if I were a betting woman (I’m not), I’d bet you’ve likely...
April 9, 2024
7 Fundamental Account Engagement Concepts for Salesforce Admins
Welcome to the marketing side of Salesforce! As a Salesforce admin, you may occasionally need to assist your marketing team in developing processes or generating reports from data in...
April 3, 2024
A/B Testing in Account Engagement Engagement Studio Programs (ESPs)
Engagement Studio Programs (ESPs) are key for nurturing prospects until they are ready to send over to your sales team. But have you ever thought about A/B testing in...
March 28, 2024
How to Create Campaign Assets with Marketing Cloud Growth Edition
You may have heard Salesforce’s announcement of Marketing Cloud Growth Edition, their new marketing automation platform built on the Einstein 1 platform (also known as “Core”), intended for SMB...
March 25, 2024
Marketing Cloud Growth Edition: Landing Page and Form Builder
Marketing Cloud Growth Edition builders enable marketers to build beautiful landing pages and forms with ease. The builders have a robust set of styling and functionality options that allow...
March 19, 2024
5 Tips to Accelerate Your Salesforce Data Cloud Implementation
Before we dive into the details of finding success with your Salesforce Data Cloud implementation, let’s set the stage. Whether you’re a seasoned Salesforce admin or just stepping into...
March 18, 2024
All the FAQs on Marketing Cloud Growth Edition
Since the announcement of Marketing Cloud Growth Edition on February 20th, we’ve been digging into the features of this new product as well as listening closely to the community’s...
March 14, 2024
Marketing Cloud Growth Edition: Creating Brand Guidelines
In February 2024, Salesforce announced a new marketing automation platform called Marketing Cloud Growth Edition. It’s built natively on the Einstein 1 platform and allows you to build multi-channel...
February 26, 2024
How Einstein Assistant for Account Engagement Works
Einstein Assistant is the latest AI functionality for Account Engagement. With the Spring ‘24 release, Account Engagement Advanced and Premium editions can utilize generative AI when creating marketing assets....
