Pivoting Post-COVID: 6 Digital Strategies for Higher Education

BY JACQUELINE FASSETT

COVID 19 has changed many industries, but none more than those which rely on in-person interaction. Like bars, restaurants… and most importantly, classrooms. 

Moving forward, it’s going to be a new world for campuses. A new, digital world. 

Schools who will be successful in 2020-2021 are sitting down to think through how to pivot recruitment, admissions, and student success for this new world. If they’re not already on your radar, here are 6 digital strategies you and your team can start building out now.  Continue reading Pivoting Post-COVID: 6 Digital Strategies for Higher Education

How Pardot Admins Can FINALLY Bury the Hatchet with Sales

BY MIKE MORRIS

The relationship between sales and marketing departments is not always the stuff dreams are made of.

In fact, sometimes it can be a real nightmare with both sides pointing fingers at each other and a total lack of collaboration and alignment. Continue reading How Pardot Admins Can FINALLY Bury the Hatchet with Sales

How Pardot Admins Should be Thinking About Coronavirus

The economic ripple effect of everyone screaming “the sky is falling” is making that a reality for many businesses.  Many B2B companies are experiencing drops in sales and interruptions in their supply chain – and inevitably, one of the first expense areas the finance team comes for in economically challenging times is marketing.

So how should marketing ops folks navigate this? Continue reading How Pardot Admins Should be Thinking About Coronavirus

4 Tips for Avoiding Email Fatigue in Pardot

BY MIKE MORRIS

Congratulations! Your email campaigns are rocking – engagement and revenue are up. Your boss has also noticed your handiwork and, in the spirit of “no good deed goes unpunished”, has asked you to increase the number of email being sent.

Here are 4 tips that will help you honor her request, while smartly protecting against email fatigue. Continue reading 4 Tips for Avoiding Email Fatigue in Pardot

Pardot Scoring Category Basics: What, How & Why

BY ERIN DUNCAN

Have you updated your scoring & grading recently? This is one of the most impactful and often underutilized areas of Pardot.

In a recent blog post, I broke down Pardot Grading 101: How to Rate The Quality of Your Prospects. This article will do a deep dive on another critical area: Scoring Categories. Continue reading Pardot Scoring Category Basics: What, How & Why

How Knowing Pardot Saved My Bacon… Twice

BY MIKE MORRIS

I’ll admit it. As a marketing professional, I was a bit nervous the first time that I heard the term “Marketing Automation”. My first thought was that somebody was trying to automate my role and that I would soon be looking for a job.

This fear was not unique to me – many in my department had the same thoughts. However, these fears were completely unfounded and marketing automation, specifically Pardot, actually saved my bacon – twice. Continue reading How Knowing Pardot Saved My Bacon… Twice

Pardot Grading 101: How to Rate The Quality of Your Prospects

BY ERIN DUNCAN

Pardot Grading is a great way to identify prospects who meet your ideal buyer persona, but I find a lot of Pardot users neglect to set up their Grading profiles and automations because they don’t know where to begin.

This article provides a step-by-step guide on setting up your initial grading, as well as some best practices and considerations for customizing grading to your unique needs. Continue reading Pardot Grading 101: How to Rate The Quality of Your Prospects

How to Update Salesforce Picklists & Keep In Sync with Pardot

BY ERIN DUNCAN

A question I come across a lot in the Pardot and Salesforce Success Community is how to change Salesforce picklist values on a field synced with Pardot.

A recent example:

Do this wrong and you’ll see the sync errors start flooding in. Continue reading How to Update Salesforce Picklists & Keep In Sync with Pardot

13 Best Practices to Consider When Migrating to Pardot from Another MAP

A Salesforce AE recently asked me if we had a best practices guide for migrating to Pardot from Eloqua, Hubspot, or Marketo. My team at Sercante does these frequently — but while we’ve talked about implementing Pardot for the first time here (see also: Real Talk: 5 Surprises When Implementing Pardot and Why Pardot Implementations “Fail”), I’ve never written on considerations specifically for switching platforms.

So beyond what any marketer needs to look at when rolling out a new marketing automation system, what is nuanced about migrations? Let’s discuss some of the things you should be thinking about. Continue reading 13 Best Practices to Consider When Migrating to Pardot from Another MAP