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Clunky handoffs between marketing, sales, and customer success are one of the most common ways teams lose momentum, drop leads, and tank trust—costing you customers. Whether it’s a hot...
Since hosting MarDreamin’ in person this year, we’ve gotten a lot of questions about if the virtual experience is still happening. The answer: Yes, but not like you remember....
It’s not a secret, so many growth teams, marketing, sales, and customer success, want to be using AI to streamline processes and elevate customer experiences, but when it comes...
On June 30, 2025, Salesforce announced the class of 2025 Salesforce MVPs while also celebrating the 15th anniversary of the MVP program. Among the class was Sercante’s Account Engagement...
In 2024, Sercante and Salesforce community experts hosted the 5th MarDreamin’, the virtual community conference for marketers on the Salesforce platform that brings together the brightest minds in marketing...
You may have heard Salesforce’s announcement of Marketing Cloud Growth Edition, their new marketing automation platform built on the Einstein 1 platform (also known as “Core”), intended for SMB...
The 2023 MarDreamies Awards inspired the marketing community and wowed the judges as they announced this year’s winners at the fourth MarDreamin’ conference that took place from October 31...
Today’s trailblazers in the higher education industry are facing trends and challenges that they have not had to before. Navigating a recent global pandemic, the rise of artificial intelligence,...
Event marketers face unique challenges. They need to create memorable, unique, and meaningful experiences that align with their brand and connect with their audience all the while staying within...
We are less than a month away from the tech conference unlike any other where trailblazers will “experience the magic of AI + Data + CRM!” There will be...
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