Should You Buy or Build a Customer Data Platform?
The last blog post in this 3-part series may have left you wondering if you should buy or build a customer data platform (CDP). We’ll answer that question in...
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Joyce Avila
The Five Major Components of a Customer Data Platform
Thinking about implementing a CDP? Understanding the main components of a customer data platform (CDP) is a good way to make the decision. A CDP is not a marketing...
Six Reasons Why You’d Want to Implement a Customer Data Platform
A customer data platform (CDP) is a unified customer database where many different external and internal sources are collected, cleaned, and aggregated to build rich individual customer profiles. These...