BY CELINE NEWSOME AND MIKE CREUZER
Have you tried to map an important Salesforce field in Pardot, only to realize it’s not available in the Pardot field mapping dropdown list? Yeah, me too. The most common reason for this…It’s a dang lookup field in Salesforce, and Pardot doesn’t like lookup fields.
If you’re wondering what a lookup field is, it’s when a field value is being sourced from another field or object.
Side note: User lookup fields are an exception here. Salesforce user lookup fields can be mapped to Pardot CRM User type fields.
If you’re still thinking you need that field in Pardot even though standard functionality won’t allow it, lucky for you, we have three solutions so you can still create and map the field you need in Pardot.
Continue reading How To Map Lookup Fields in Pardot
BY WHITNEY ROSA
Splash – a super-powerful event marketing platform – helps organizations make in-person and virtual marketing efficient and successful. Splash lets you create branded registration forms, custom event promotions like emails, social share cards, and more while tracking registrations and analytics seamlessly on the dashboard. Think, Eventbrite on steroids.
The Splash integrations enable you to close the loop on your events and see the impact on your bottom line. Specifically, with the Splash and Pardot integrations you’re able to consolidate your data into one tool and bring event marketing into the fold within Pardot.
Continue reading Close the Loop on Events: Splash and Pardot Integration
BY: MARCOS DURAN
Building landing pages in Pardot can be an interesting challenge because, depending on your needs and the skillset of your team, there are multiple ways to go about it. Continue reading 15 Resources To Make The Most Of Your Landing Pages: The Ultimate List for Pardot Admins
If you’re a Pardot Admin, you might’ve received an email recently that either made total sense or perhaps went quickly into the “deal with it later” email pile. It’s about — jargon alert — “SameSite cookie attributes,” and we’ll tell you exactly what you need to do.
Continue reading COOOOO-KIEEEES: Preparing for Google Chrome 80 and Pardot HTTPS Updates