Category: Scoring & Grading

Erin Duncan

Erin Duncan is the Pardot Product Director at Sercante. Erin is 3x Salesforce certified and has 10+ years of experience as a Salesforce and Pardot Admin. She is the leader of the Atlanta B2B Marketers User Group, the leader of the Pardashian Pardot Slack group, and a Salesforce Marketing Champion.

Link to posts

Identify Better Leads with Einstein + Pardot

I’ll admit, I’ve been neglecting looking into Einstein for Pardot (us admins have enough to do!). And I was somehow under the impression Einstein for Pardot came with an...

April 29, 2022 | By Erin Duncan

Pardot Scoring Category Basics: What, How & Why

Have you updated your scoring & grading recently? This is one of the most impactful and often underutilized areas of Pardot. In a recent blog post, I broke down...

February 5, 2020 | By Erin Duncan

Pardot Grading 101: How to Rate The Quality of Your Prospects

Pardot Grading is a great way to identify prospects who meet your ideal buyer persona, but I find a lot of Pardot users neglect to set up their Grading...

December 10, 2019 | By Erin Duncan

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