Our Story

The Spot is more than a blog. Here's how it started and where it's heading.

Mobilizing marketers

Our mission is simple — to provide an online home for marketers on Salesforce to learn and collaborate. You’ll find resources across all levels — from getting started guides to launch an org to expert tips for advanced integrations that extend marketing technology stacks.

We want marketers to realize “what could be” and feel empowered to pump up their marketing campaigns and lead generation efforts.

From solo blog to community-driven powerhouse

September 2017
“I’m Andrea Tarrell, and I’m passionate about helping businesses grow through effective digital marketing and lead generation strategies. I’ve implemented and optimized Pardot for dozens of companies in corporate, agency, and consulting environments. This blog is where I share knowledge, ideas, and war stories.”

Launching The Spot for Pardot in 2017, Sercante Founder and CEO, Andrea Tarrell embarked on a mission to share her Pardot and Salesforce marketing consulting experiences while filling knowledge gaps in the community. She continued to publish blog posts on her own, and eventually other authors got in on the action.

The hub marketers on Salesforce

Contributors from around the world represent all kinds of digital marketing specialties on The Spot. It’s filled with easy-to-digest (and sometimes cheeky) content for marketing professionals who use Salesforce and want to automate all the things.

Now that we’re here, we know one thing’s for sure. The future for everyone in marketing automation is bright because we stick together.

Claim your spot

You’ll pave your own road to success by lifting others. Get involved with The Spot by writing blog posts to share your experiences and knowledge with the community.

You pick how involved you wanna get. And we’ll do our part to champion your efforts.