The Pardot Winter’ 22 release includes a new way to add content to emails you create using the email content builder in Pardot Lightning. Custom components allow marketers to easily build a library of standardized components users can drag-and-drop into email content builder emails without needing to edit HTML or CSS.
With this new feature, you can create components for standard areas of emails, such as footers or headers. Or, use it for more complex items, such as displaying upcoming events or gathering prospect feedback.
You can create your own custom components, or search for components built by third parties in the Salesforce AppExchange.
Pardot email custom components available now
Salesforce Labs already has three custom components available:
Add a feedback form component to emails and gather instant feedback from prospects.
Easily embed video thumbnails.
Create newsletter emails with components for Youtube Webinar and Google Calendar.
Once installed, the component will appear in the email content builder in Pardot Lightning under Custom.
Note: You must be a Salesforce administrator or your Salesforce user must have the Download AppExchange Packages permission to install a custom component from the Salesforce AppExchange.
Configure the custom component
Once you drag and drop a custom component into a Pardot email, you can use the right-hand side to configure the component.
This new feature is available in the Lightning Email Builder for Email Content and Email Templates (Custom Components for Email Templates is part of the Spring ‘22 release). This feature is available for Growth, Plus, Advanced, and Premium Pardot editions.
Custom component availability
It is not yet available in the email template builder, but that should be coming in future releases. This feature is available for Growth, Plus, Advanced, and Premium Pardot editions.
Updating Pardot email content custom components
If a custom component is applied to email content and then that component is updated, the email content will not automatically reflect the changes. To update the email content, you must click Edit in Builder and re-apply the custom component.
Considerations for multiple Pardot Business Units
If you have multiple Pardot Business Units, be mindful of creating custom components that reference fields, content, or assets that only exist in one business unit. Custom components are a platform asset and are not tied or restricted to a specific business unit.
Share your experiences
How are you planning on using this new feature in your org? Tell us in the comments!