Author: Andrea

Pardot Admins are some of the most humble people I’ve worked with.  

“Well, we’re just doing the basics.”

“We’ve probably set it up all wrong.”

“We don’t know what we’re doing.”

Continue reading Pardot Admins & the Lurking Impostors

Last week, I had the opportunity to speak to a group of ~100 college students on a panel about finding your niche in digital marketing.

After the panel members gave quick intros, I asked the room for a show of hands of who had heard of Pardot. Zero hands. Continue reading What the Heck Are We Teaching College Kids About Marketing Automation?

This is an awesome (but tricky) topic that was suggested by Ian A.  It’s kind of a loaded question.

You meet people all the time who are certified in one thing or another, but don’t know which way is up when it comes to actually applying that “book knowledge.”  

The flipside is actually much more common in the Salesforce ecosystem, though– you see lots of self-trained admins with a wealth of hands-on experience that never bothered to get certified. Continue reading Is It Worth It To Get Pardot Certified?

In the Success Community, Brittany R. reached out to me and asked if I was planning to blog about secure Pardot URLs and how this relates to the Chrome browser update.

Not going to lie, I knew zero things about this.  So like a good admin does, I got to Googling… and what I found out has me mildly concerned. Continue reading Chrome’s New SSL Policy + Pardot iFrames: Are We in Trouble?

Okay, let me start off by saying I have massive FOMO that I’m not at #Inbound17. Honestly, I don’t even like conferences that much when I’m at them… but when I’m NOT at them, I just gaze longing at my Twitter feed in the grips of crushing envy.

So when I saw that the Inbound keynotes were being live streamed yesterday afternoon, I signed up right away…and it did not disappoint. If you’re a Pardot user/admin, here are the top 5 things you won’t want to miss from the extravaganza. Continue reading 5 Things Pardot Users Should Pay Attention to from #Inbound17

Today I joined a webinar on the Pardot Product Roadmap, and I was FLOORED  by some of the amazing features that are coming down the pipeline.  

The Pardot team showed off some massive improvements to the integration with Salesforce (including unified campaigns!), account based analytics, Einstein predictive scoring incorporating Pardot data, among other advanced functionality — cue the happy dance. Continue reading #VoteAndPromote: Genius Pardot Feature Requests on the IdeaExchange

“The world has changed.”

“The old playbook is fundamentally broken.”

“The way we do business has radically transformed.”

Yeah okay, these are true in some cases. But they are overused catchphrases that are becoming borderline mind-numbing. Continue reading Can We Just Admit The ABM vs. Inbound War is Made-Up?

As you may have heard, Apple made a move that significantly limits the ability advertisers and companies have to place cookies on your devices.  Changes are coming down the pipeline for iPhones, iPads, and Macs.  Cue the advertiser freakout.  

Or, maybe you haven’t heard — it hasn’t gotten all that much coverage, and when I Googled “new apple cookie,” the first result was for Pillsbury Salted Caramel Apple Cookies.

So now, I’m hungry.  But setting snacks aside for a moment, let’s think through what this means for Pardot users. Continue reading What Does Apple’s New Cookie Change Up Mean for Pardot Users?

Exactly like it’s spelled, dammit.  PAR-DOT.

Every time I hear a marketing automation “expert” utter the word “Par-dough” I want to bang my head against my desk.

It’s not a fine wine.  (Although if it was, I’d definitely drink it.) Continue reading A surprisingly FAQ: How do you pronounce Pardot?

Every Salesforce and Pardot geek knows that Dreamforce is when the biggest, baddest product announcements come to light.  With just 6 weeks until the big event, I feel like a kid impatiently waiting for Christmas.

There was a tantalizing tidbit posted in the Success Community last week with a few hints: Continue reading Sooo… what’s up with the Pardot “Edge Pilot”?