5 Songs for the Pardot Admin’s Pre-Dreamforce Playlist

I’m seriously dying of premptive FOMO knowing that there are so many amazing things cooking for Dreamforce.  Like PAW-dot?  That is just too perfect.

The only thing that can soothe my angsty soul: some awesome jams.

Every year, there are a handful of songs that I mentally link to Salesforce (like Black Eyed Peas? So DF11.)  Continue reading 5 Songs for the Pardot Admin’s Pre-Dreamforce Playlist

My SNAFU with Repeating Automation Rules in Pardot

Even with an abundance of documentation, there will always be some degree of trial and error with new features.  Real life is pretty much always much nuanced than your typical 500-word blog post lets on.

I ran into a “gotcha” moment with Pardot’s recently-added capability to repeat automation rules that I didn’t find referenced anywhere. I’m sharing this story so that you can avoid any surprises when using this awesome new feature in your org. Continue reading My SNAFU with Repeating Automation Rules in Pardot

I Have an Email Marketing Crush on CB Insights

I’m on so many email newsletters.  It’s frankly ridiculous.  But somehow, I can never find it in my heart to scroll to the bottom of the message and hit unsubscribe.  Nay, I will spend years multi-selecting gazillions of pointless pieces of spam and archiving them (not even deleting them, what is wrong with me?!).

I’ve been rethinking this strategy (if you can call it that) lately, in the name of decluttering and minimalism, etc. Continue reading I Have an Email Marketing Crush on CB Insights

Don’t Launch a “Minimum Viable” Instance of Pardot – Strive for “Minimum Lovable”

“MVP” is a term thrown around a lot in the software and start-up world.  The concept is basically “what is the bare minimum we can do to get people to accept this.”

But honestly, that’s not enough.  Customer (internal and external) expectations have skyrocketed.  We’re all spoiled (for better or for worse) by the white glove digital service of Amazon, Netflix, Uber.   Continue reading Don’t Launch a “Minimum Viable” Instance of Pardot – Strive for “Minimum Lovable”

#DF17 Agenda Builder & Pardot Sessions Are Live! Cue the Crippling Fomo

You know you’re realllllly into Salesforce when you mourn that you “have to” go to Croatia and Austria on vacation and miss Dreamforce.

I’ve already warned my hubby that I will be streaming the keynotes live in the middle of the night European Central Time.  He has accepted this compromise. Continue reading #DF17 Agenda Builder & Pardot Sessions Are Live! Cue the Crippling Fomo

What the Heck Are We Teaching College Kids About Marketing Automation?

Last week, I had the opportunity to speak to a group of ~100 college students on a panel about finding your niche in digital marketing.

After the panel members gave quick intros, I asked the room for a show of hands of who had heard of Pardot. Zero hands. Continue reading What the Heck Are We Teaching College Kids About Marketing Automation?

Is It Worth It To Get Pardot Certified?

This is an awesome (but tricky) topic that was suggested by Ian A.  It’s kind of a loaded question.

You meet people all the time who are certified in one thing or another, but don’t know which way is up when it comes to actually applying that “book knowledge.”  

The flipside is actually much more common in the Salesforce ecosystem, though– you see lots of self-trained admins with a wealth of hands-on experience that never bothered to get certified. Continue reading Is It Worth It To Get Pardot Certified?