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Andrea Tarrell

  • Community, Community Spotlight

A Chat with Qualified on B2B & Conversational Marketing in Pardot

I could not be more impressed with the Qualified team and the conversational marketing tools they are building for Pardot.

The Qualified team recently invited me to discuss all things B2B marketing with their marketing director Maura Rivera, and they’ve shared text and audio highlights in a blog post… check it out here: Salesforce Trailblazer Spotlight — Andrea Tarrell.

Are you exploring conversational marketing in Pardot and what it can do for your business? Any “lessons learned” to share? Or any burning questions the Sercante team and I can answer?

Let’s hear it in the comments!

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  • Data Management, Emails & Forms, Strategy

7 Ways to Clean Your Mailable List in Pardot (& One Thing to NOT Do)

You may want to devote time to keeping a clean mailable list in Pardot on a regular basis.

Pardot has a default limit of 10,000 mailable prospects in an account. If you have more peeps to talk to than that, you can purchase additional prospects in increments of 10,000.

But what if you have 10,003 prospects? Do you really have to pay for a whole 10K person block?

Maybe, maybe not. (more…)

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  • Emails & Forms, Marketing Automations, Pro Tips

A Better Way to Add Long Lists of Values to Rule Criteria in Pardot Dynamic Lists

Dynamic lists in Pardot rock. They’re one of my favorite things to demo to a customer who has been working with Mailchimp or a legacy MAP that’s not connected to Salesforce.

The awesome part: You define rule criteria once — and then your dynamic list uses that rule to add and remove prospects from that list based on the criteria. Wahoo!

To those of us who have been on the platform for a while, this is old hat — but it is downright earthshattering for marketers who have had to manually export/import lists for every campaign they rule.

A not awesome part, though: Sometimes you have a LONG list of criteria to include, and making those updates gets really tedious. (more…)

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  • Community, Events

It’s a Pardot Par-Tay: Join the Sercante Team at Connections!

The countdown to Connections is on.

What is Connections, you may ask? If you’re in digital marketing, commerce, or service, this is the Salesforce event for you. This year, it’s June 17-19th in Chicago, Illinois — and I could not be more excited for it. (more…)

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  • Emails & Forms, Privacy & Compliance, Pro Tips

#Permissiongeddon Next Steps: What Happened & What to Do Now

A lot has gone down the weekend — and I’m not just talking about Game of Thrones. (more…)

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  • Community, Events

Let’s Meet Up at May & June Salesforce/Pardot Events!

I love going to Salesforce events — both the ones put on by the mothership and the ones organized by the community.

It’s so easy to get caught up in day-to-day execution of marketing and sales ops. But every time I step away from the glowing computer monitor and out into the live action Salesforce community — it is beyond worth it. (more…)

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