David Nelson

David Nelson

David Nelson is the CEO of Traction Complete. The company develops a suite of RevOps apps for Salesforce that automates data cleanup, account hierarchies, matching, and routing – so that people can manage complex data, effortlessly. His mission is to help customers like Asana, Cisco, and DocuSign simplify, save time, and scale faster. Before founding Traction Complete, David was the Director of Product Management at Traction on Demand, the world’s largest solely dedicated Salesforce consulting company that was recently acquired by Salesforce. He previously founded his own company after working as product manager at Blackboard.

Link to posts

Account Hierarchies: The Key Ingredient in Salesforce ABM Strategy

Account-based marketing (ABM) is a powerful strategy to target and engage high-value audiences. But to work effectively, it requires a significant operational lift to ensure that your team is...

June 30, 2023 | By David Nelson

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