Joyce Avila

Joyce Avila

Joyce Avila has a diverse work experience spanning over several industries and roles. Joyce currently holds the position of Program Lead, Data Cloud at Sercante.

Link to posts

September 6, 2023

Should You Buy or Build a Customer Data Platform?

Joyce Avila

The last blog post in this 3-part series may have left you wondering if you should buy or build a customer data platform (CDP). We’ll answer that question in...

September 6, 2023 | By Joyce Avila

September 6, 2023

The Five Major Components of a Customer Data Platform

Joyce Avila

Thinking about implementing a CDP? Understanding the main components of a customer data platform (CDP) is a good way to make the decision. A CDP is not a marketing...

September 6, 2023 | By Joyce Avila

September 6, 2023

Six Reasons Why You’d Want to Implement a Customer Data Platform

Joyce Avila

A customer data platform (CDP) is a unified customer database where many different external and internal sources are collected, cleaned, and aggregated to build rich individual customer profiles. These...

September 6, 2023 | By Joyce Avila

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