Lauren is a Marketing Automation Strategist based at Sercante located in the Chicago suburbs. She graduated from Valparaiso University with her BS after studying sports management, business, and public relations, then with an MBA from North Central College. Shortly after graduating, she got a marketing coordinator job with a large data and market information firm. During her time there, she was introduced to Pardot and Salesforce. Several years later and 3 Salesforce certifications later, she has joined Sercante to help show others just how amazing marketing automation can be. As a former swim coach, Lauren values the importance of sharing knowledge to help others learn and maximize their own success. When she is not working, you can find Lauren spending time with her fiancé, Alex, and their Goldendoodle, Molly.