Cross Object Personalization with Marketing Cloud
Adding personalization to your marketing assets, like a recipient’s first name or company information, has been a hallmark of the marketing automation world for as long as I’ve been...
Category
Cate Godley earned her BA in Psychology from the University of Georgia but fell in love with Salesforce’s reporting capabilities and abandoned her dreams of working in cognitive neuropsychology to play in Salesforce and Pardot instead. She has 3 Salesforce certifications, Salesforce Administrator, Pardot Specialist, and Pardot Consultant, though she hopes to get many more! At Sercante, Cate oversees the Jump Start program that helps companies get up and running in Salesforce and Pardot. She helps to ensure all of Sercante’s Engagement Managers have the appropriate training and resources available to them to provide the best Jump Starts possible. Helping her co-workers and getting new clients excited about Salesforce and Pardot are her favorite aspects of her job at Sercante. When she's not hard at work, Cate can often be found attending concerts for some of her favorite bands (Guster, the Mountain Goats, and Punch Brothers to name a few), crocheting yet another blanket for a friend, or making up songs to sing to dogs (both hers, and any other dog she encounters in the wild).
Adding personalization to your marketing assets, like a recipient’s first name or company information, has been a hallmark of the marketing automation world for as long as I’ve been...
As inbound marketing efforts continue to grow across industries, marketers are having to come up with new ways to qualify the best of these new leads. Once they’ve been...
Subscribe to The Spot
Martech Resources
Shopping consultants or jobs? Wanna join the action? Here’s everything you need to solve all the marketing technology things.
Quick Links
Get The Spot
The Spot for Pardot newsletter delivers a healthy dose of martech to your inbox — and nothing more.
© 2024 The Spot For Pardot | All Rights Reserved Sercante LLC.4
Empowering Customer Success
January 9th, 2025 | 12 pm ET
Virtual | Free
This website uses cookies to improve your browsing experience. By using our site, you consent to the use of web cookies.
You can manage or withdraw your consent anytime through your web browser settings. Learn more about our use of cookies in our Privacy Policy.