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6 Resources to Keep Your Salesforce Admins Moving Forward

6 Resources to Keep Your Salesforce Admins Moving Forward

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In the Myth of Sisyphus, an essay by French philosopher Albert Camus, Sisyphus is sentenced to a punishment where for eternity, he must roll a boulder up a mountain. When he reaches the top, the boulder rolls back down the mountain and he must go back and start over.

Sound familiar? Some days our Salesforce platform administrators feel like they take one step forward and five steps back. 

Salesforce admins might get a bunch of requests that are handled swiftly, which just leads to more questions and requests. And then what about the latest Salesforce release that just went live? When will they have time to review much less implement all of the new sales efficiency features that the company is paying for? Oh, and they heard about some new Pardot features that could help the marketing team streamline their efforts, but…when will they be able to test, implement, and train them? 

Even the best admins really can feel like they are rolling the boulder of Salesforce up the hill to the top only to have it roll back down to the bottom. But your admins ​​don’t have to feel like Sisyphus!

Those Poor Sisyphus Admins

Luckily, we’re in the best ecosystem in the world. Not only are there many other admins in the Ohana to commiserate with, but there are more resources for support than you can shake a stick at. 

What can be done to help with the Salesforce boulder?

There are lots of options out there. So, I’m starting with the top 6 types of Salesforce resources that your admins can call on when the boulder has them feeling defeated.

Resource #1: The Trailblazer Community

There are thousands of people all over the world online at any hour of the day who are ready and willing to answer questions. This is great for difficult puzzles and you don’t know where to turn. It is also a place to research solutions and maybe even answer some questions. The Trailblazer community questions and answers are invaluable for Salesforce and Pardot administrators. I am also a huge fan of groups that push out information regularly which will be helpful for learning too! I recommend setting up your email preferences to get a weekly digest to stay on top of updates.
Top picks:

Resource #2: Salesforce Slack Communities

There are quite a few slack communities that have sprung up over the years that offer a way to have conversations with other people that can help you work through issues or puzzles in real-time. These are great not only for getting questions answered but they’re also great for community building. 

  • Ohana Slack – A Slack workspace for all the Salesforce clouds and products. This space could be a lifeline for puzzled admins.
  • Pardashian – very active Slack workspace that is all about Marketing Cloud Account Engagement (aka Pardot). All the major stars in the Pardot world are there – Lara Black, Jenna Molby, Jen Kazin to name just a few. If your tech stack touches Pardot, you will find great resources here.
  • How to SFMC – a Slack dedicated to Salesforce Marketing Cloud community of users. Expect lively conversations! If your tech stack touches Salesforce Marketing Cloud, you will find great resources here.

Resource #3: Salesforce YouTube Channels

Sometimes text and reading can only go so far in helping me. I often go to YouTube to find more members of the community and Salesforce themselves posting short-form videos that give insight into the actual clicks needed to do the thing you need to do.

  • Salesforce Support – Salesforce Support produces many short form “:how to videos” that can be just what you need to learn how to solve a problem.
  • Salesforce Admins – Salesforce Admins is another channel from Salesforce. They product videos targeted specifically towards admins – there could be interviews.
  • Salesforce Ben – This long running blog also has a top-notch channel with great explainer videos.

Resource #4: Salesforce Influencers on LinkedIn

There are some great people in the community on LinkedIn posting articles and newsletters about Salesforce, Pardot, and Marketing Cloud. What’s great about this is you can ask questions directly to the author and get answers. Because LinkedIn is such an important part of people’s digital footprint and tied so closely to their career, I’m seeing a lot of experts sharing great insights there. 

  • Apex Hours – This Community led LinkedIn newsletter leans to the technical but anyone interested in gaining skills with declarative development (i.e Flow), will find a home
  • Jordan Nelson – self-taught Salesforce wizard who shares actionable tips every single day!
  • Pei Mun Lim – writes about Salesforce through a project management and business analysis lens. Plus great cartoons!
  • Jodi Hrbek – A functional Salesforce expert who shares great content focussed on empowering admins

Resource #5: Local Trailblazer User Groups

Getting out there and meeting Salesforce users is super helpful for experienced and new administrators alike. At these free meet-ups, there are sessions about new tools, creative solutions and of course socializing with other Salesforce professionals. There are hundreds of groups around the world that are organized around roles (i.e. Developers, Admins), or interests (i.e. Women in Tech, Non Profits).

Resource #6: Bring on a Managed Services partner

What is great about this Is you get the benefit of an embedded resource without the cost associated with adding additional headcount to your team. With Salesforce Partners, like Sercante, when you sign on to the Managed Services Program you’ll not only have a dedicated engagement manager, but you’ll also have the whole Sercante team of experts behind that person providing input, guidance, and ideas. 

It’s really the best of both worlds. The right managed services partner has your back when it comes to new features and what to look out for in upcoming releases. They’ll work with you to build a roadmap based on your priorities and a backlog of items that may be under your radar.

Salesforce Community Resources are Your Admins’ Best Friends

It is true that your Salesforce platform administrators may often feel overwhelmed and like they are constantly struggling to keep up with the demands of their job. 

They may feel like they are taking one step forward and five steps back, and like they are unable to keep up with the constant stream of requests and new features. This can lead to feelings of frustration and exhaustion. 

Burnout among Salesforce admins is real. But it does not have to be that way.

With these resources, administrator support can be self-served. Or, you can reach out to Sercante today to talk about our managed services offerings!

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  • Brian Roff is a 10x-certified Salesforce and Pardot Consultant. He is the Co-Founder and Co-Leader of the NH Pardot User Group and a Salesforce Marketing Champion. When not at work, you may find Brian hanging with his family, singing songs with his band, drawing, and writing poems. He sometimes goes by the moniker "Brian the Pardot Singer."

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