4 Times You Can Just Skip the A/B Test Already
Okay, before people start clutching their pearls, let me clarify… A/B tests are not a waste of time. But bad ones are. And there are a lot of bad...
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What’s the Worst Thing that Can Happen to Spammy Email Marketers?
“You guys, we can’t. It’s like actually illegal.” –Me, to a room full of raised eyebrows, doing my darndest to convince sales reps not to spam everyone and their...
CASL + Pardot, Explained Via Terrible Canadian Jokes
A few weeks ago, I shared a post on Pardot and GDPR compliance. Since then, a few people have asked me how this relates to CASL and if it’s...
How To Bulk Create Campaign Member Statuses in Salesforce
Standard campaign statuses are essential to have consistent reports within Salesforce, but there’s no easy way to bulk create new statuses within the UI. In this tutorial, I’ll show...
What Does “Executive Buy In” for Pardot Really Mean?
Get clarity on this, because you really are going to need it to be successful with any marketing automation platform.
7 Hand Wavy Best Practice-ish Ways to Hang On To Your Email List
But if you’re walking into an organization with a cobweb-encrusted subscriber list and a bunch of sales reps with their hands outstretched for leads - what do you do?
GDPR Compliance in Pardot: The Freaky Fast & Un-Boring Guide
Compliance? *gag* There are few things I like thinking about less than regulations impacting email marketers. But, it’s important for our businesses to CYA and it’s good for us...
My SNAFU with Repeating Automation Rules in Pardot
Even with an abundance of documentation, there will always be some degree of trial and error with new features. Real life is pretty much always much nuanced than your...
What Technical Debt Are You Racking Up in Pardot?
I learned a new buzzword today: “technical debt.” I don’t know how I went so long without hearing it, because it is ALL. AROUND. ME. Technical debt is...
What Does Apple’s New Cookie Change Up Mean for Pardot Users?
As you may have heard, Apple made a move that significantly limits the ability advertisers and companies have to place cookies on your devices. Changes are coming down the...
How to Use Salesforce Campaigns in Pardot to Track Campaign Influence
Identifying which campaigns and channels have influenced an opportunity is a key piece of information to see which marketing campaigns are the most effective. In this tutorial, I’ll walk...
How to Use jQuery Libraries Within Salesforce Lightning Components
When building Lightning Components, using the HTML script markup is not supported. However, there’s an alternative that is easy to implement. Follow these step-by-step instructions to learn how to...
How to Display Dynamic Content on a Page Using URL Parameters
In this tutorial, I will show you how to show/hide dynamic content based on URL parameters for any web page. This solution uses HTML, CSS and JavaScript instead of...
