Guess what time it is! Dreamforce season! As the weather begins to cool (please no more heatwave!) and the kids go back to school, we begin our journeys to San Francisco, CA September 12-14 to learn, network, eat, and play. And we are back with our go-to marketer guidebook to Dreamforce 2023! As always, we have been promised this will be even bigger and better than Dreamforce 2022, focusing on how AI + Data + CRM is “powering the future.”
If this is your first time attending Dreamforce or you are a seasoned Trailblazer, Dreamforce 2023 is going to be packed full of 1500+ amazing sessions and countless community events and we don’t want you to miss a thing.
Consider this your ultimate marketer guidebook to Dreamforce 2023!
Not going to be able to attend in person this year? No worries! Dreamforce is streaming on Salesforce+ with “live sessions and keynotes, on-demand episodes, exclusive digital content, and much more.” Remember to register for free here.
Dreamforce 2023 has everything – from small breakout sessions to inspirational keynotes from world leaders and celebrities. Just check out the number of different roles, industries, and topics Trail Maps Salesforce provides! Here is the Marketers Trail Map to keep you focused.
Hoping to just hang out with your favorite marketing consulting agency? Well, make sure to look for the Sercante team at these Dreamforce ‘23 sessions and events.
Here are our top marketing-focused sessions, meetups, parties, and events to consider both virtually and in-person as you build your dream Dreamforce schedule.
Let’s get planning for Dreamforce 2023!
Day 1: Tuesday, September 12th
Dreamforce Main Keynote
Join Salesforce CEO Marc Benioff along with special guests for our newest innovations at the Dreamforce main keynote.
Sanjna Parulekar, VP, Product Marketing, Salesforce
Clara Shih, CEO, Salesforce AI, Salesforce
TUESDAY, SEP 12 | 10:00 AM – 12:00 PM PDT | MOSCONE NORTH, HALL F
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Marketing Cloud Release Highlights
Salesforce announced Marketing GPT earlier this year at Connections. Attend this session to understand how the latest features can help you and your team save time with AI, understand your data, and leverage it in your customer journeys.
Heather Rinke, Salesforce Product Director, Sercante
Whitni Freeman, Lead Solution Engineer, Salesforce
Ruth Bolster, Product Marketing Manager, Salesforce
TUESDAY, SEP 12 | 1:00 PM PDT | MOSCONE WEST, LEVEL 2
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Data Cloud + Einstein: Plan Your Marketing Data Strategy
The promise of CDP and AI-driven marketing is enticing—personalization at scale. Bad data gets in the way of this outcome. Learn to overcome this obstacle with a marketing data strategy.
Timo Kovala, Managing Delivery Architect, Capgemini
TUESDAY, SEP 12 | 3:00 PM – 3:20 PM PDT | MOSCONE WEST, LEVEL 2
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Enhance Marketing Automation with Account Engagement and AI
Dive deep into how artificial intelligence can boost marketing automation capabilities, optimize campaigns, and create more meaningful relationships with customers in the digital cloud landscape.
Stephen Stouffer, VP, Digital Transformation & Innovation, SaaScend
TUESDAY, SEP 12 | 4:00 PM – 4:20 PM PDT | MOSCONE WEST, L1
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5 Ways Busy B2B Marketers Can Do More with Less
Explore how marketing automation can save you time — from using AI to building reusable assets. These best practices will allow all teams, both large and lean, to work more efficiently.
Natalie Mathes, Senior Product Marketing Manager, Salesforce
TUESDAY, SEP 12 | 4:00 PM – 4:20 PM PDT | MOSCONE WEST, LEVEL 2
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How Marketers Can Create Their Own Tribe at Dreamforce (And Beyond!)
This is a session for ALL marketers! Attendees will get to share insights with their fellow marketing trailblazers, exchange war stories, and build deeper connections within the community that will lead to success!
Marcos Duran, Marketing Manager, Sercante
TUESDAY, SEP 12 | 4:30 PM PDT | COMMUNITY NETWORKING AREA
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Day 2: Wednesday, September 13th
Marketing Cloud Release Highlights
Salesforce announced Marketing GPT earlier this year at Connections. Attend this session to understand how the latest features can help you and your team save time with AI, understand your data, and leverage it in your customer journeys.
THURSDAY, SEP 14 | 9:00 AM PDT | MOSCONE WEST, LEVEL 2
The (Email) Future is Now: Prepare for 2024 with Data Cloud
What awaits email marketers in 2024? Discover how Data Cloud harnesses the power of streamlined workflows, enhances CX, and provides actionable insights to wow your customers and meet business goals.
Yeva Roberts, VP of Strategic Alliances, North America, AllCloud
Chris Zullo, Practice Director, Marketing, AllCloud
WEDNESDAY, SEP 13 | 9:00 AM – 9:20 AM PDT | MOSCONE SOUTH, CAMPGROUND
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What’s the “Big Idea”? Key Trends in Marketing
Losing sight of the big picture amid the daily marketing grind? Learn how hot trends like AI can impact your business, and which other trends may stay or fade.
Martin Kihn, SVP, Market Strategy, Marketing Cloud, Salesforce
Erika McGrath, VP Salesforce Data Cloud & MarTech, Astound Commerce
WEDNESDAY, SEP 13 | 9:00 AM – 9:40 AM PDT | MOSCONE WEST, LEVEL 2
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Data Cloud + Einstein: Plan Your Marketing Data Strategy
The promise of CDP and AI-driven marketing is enticing—personalization at scale. Bad data gets in the way of this outcome. Learn to overcome this obstacle with a marketing data strategy.
Timo Kovala, Managing Delivery Architect, Capgemini
WEDNESDAY, SEP 13 | 11:00 AM – 11:20 AM PDT | MOSCONE WEST, LEVEL 2
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Scale Your Marketing Insights with Automation and AI
Data is growing rapidly and marketers need a way to keep up. Learn how Marketing Cloud Intelligence helps teams automate their data practice to speed time to insight.
Jaime Romero, Vice President Corporate Marketing, Fortinet
Dillon Baker, Senior Product Marketing Manager, Salesforce
WEDNESDAY, SEP 13 | 12:00 PM – 12:40 PM PDT | MOSCONE WEST, LEVEL 2
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Personalize Mobile Experiences with Einstein
Help your users supercharge Salesforce on mobile with the help of Einstein. Learn how admins can configure Prompt Studio and Dynamic Forms to deliver a next-gen experience for mobile users.
Keith Samuel Jr., Associate Product Marketing Manager, Salesforce
Andrew Mangano, Director, Product Management, Salesforce
WEDNESDAY, SEP 13 | 12:00 PM – 12:40 PM PDT | MOSCONE WEST, LEVEL 3
THURSDAY, SEP 14 | 1:30 PM – 2:10 PM PDT | MOSCONE WEST, LEVEL 3
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Learn Essential Habits for Salesforce Admins
Build good habits around the four core responsibilities needed for admin success and learn about growing your skills with the Salesforce Admin Skills Kit.
WEDNESDAY, SEP 13 | 12:30 PM – 12:50 PM PDT | MOSCONE WEST, TRAILBLAZER FOREST
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Marketing Keynote: Marketing in Generation AI
Generative AI is disrupting marketing everywhere. To drive growth, marketers must innovate across the campaign lifecycle. Learn how Trailblazers are transforming their business with AI + Data + CRM.
Kelly Eliyahu, Product Marketing Senior Director, Salesforce
Ruth Hartmann, SVP, Product Management, Salesforce
Prasanna Vijayakumar, VP, Product Management, Marketing Cloud, Salesforce
Steve Hammond, EVP & GM, Marketing Cloud, Salesforce
WEDNESDAY, SEP 13 | 12:45 PM – 1:35 PM PDT | MOSCONE NORTH, HALL F
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AI-Powered Strategies for Next-Level Marketing Operations
Learn how to leverage generative AI to revolutionize customer segmentation, personalize messaging, and optimize your campaigns. Experience how AI can propel your marketing ops into the future.
Adele Kurki, MarTech Lead, Aiven
Jamie López, Sr. Director, Marketing Operations, Aiven
WEDNESDAY, SEP 13 | 2:30 PM – 2:50 PM PDT | MOSCONE WEST, LEVEL 2
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Data Done Right: Admin Playbook for Ensuring Data Quality
Unlock the true value of your data with innovative strategies. Learn how to improve data with flows, lightning components, duplicate management rules, exception reports, and dashboards.
Monica Sandberg, Architect/Admin, EKIA/ PCFoy
WEDNESDAY, SEP 13, THURSDAY, SEP 14 | 2:30 PM – 2:50 PM PDT | MWEST, TRAILBLAZER FOREST
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AI-Driven Campaign Analysis with Einstein Attribution
Explore measuring campaign impact in Sales Cloud effectively. Gain insight on measuring Campaign ROI and attribution in Salesforce, incorporating AI analysis via Einstein Attribution.
Tasha Rucker, Founder, Principal Consultant, ReadyCRM
Brandon Walton, Founder & Principal Consultant, Cypress Learning Solutions
WEDNESDAY, SEP 13 | 3:30 PM – 3:50 PM PDT | MOSCONE WEST, LEVEL 2
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Day 3: Thursday, September 14th
Marketing Cloud Release Highlights
Salesforce announced Marketing GPT earlier this year at Connections. Attend this session to understand how the latest features can help you and your team save time with AI, understand your data, and leverage it in your customer journeys.
Heather Rinke, Salesforce Product Director, Sercante
Whitni Freeman, Lead Solution Engineer, Salesforce
Ruth Bolster, Product Marketing Manager, Salesforce
Thursday, Sep 14 | 9:00 AM PDT | MOSCONE WEST, LEVEL 2
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Supercharge Your B2B Marketing with AI and Data
AI and data are fundamental to helping B2B marketers make smart decisions and do more with less. Learn how you can use Account Engagement and AI to align teams and supercharge your B2B strategy.
Victoria Calkins, Product Marketing Manager, Salesforce
Kelli Meador, Senior Manager, Marketing Operations, Grammarly
Danielle Grau, Director, Product Management, Salesforce
THURSDAY, SEP 14 | 9:30 AM – 10:10 AM PDT | MOSCONE WEST, LEVEL 2
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How AI Turns Your Website into a Pipeline Generation Machine
Join this session to learn how AI can power the corporate website, deliver a completely bespoke visitor experience, and generate more pipeline.
Sarah McConnell, VP, Demand Generation, Qualified
Joanne Lee, Solutions Engineering Team Lead, Qualified
Tooba Durraze, Vice President, Product (AI and Data), Qualified
THURSDAY, SEP 14 | 10:00 AM – 10:20 AM PDT | MOSCONE SOUTH, LODGE VILLAGE
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Elevate Your B2B Marketing with These Key Features
Your B2B customers’ needs are evolving, and we’re innovating to empower marketers to keep pace. Discover key features in Account Engagement that’ll maximize your B2B marketing.
Becka Miller, Senior Consultant, Rosetree Solutions
Blake Miller, Senior Director, Product Marketing, Salesforce
Shonica Mitchell, Global Marketing Automation Manager & Community Manager, BrightDrop (GM)
Stephen Stouffer, VP, Digital Transformation & Innovation, SaaScend
Nathan Maphet, VP, Product Management, Salesforce
THURSDAY, SEP 14 | 11:30 AM – 12:10 PM PDT | MOSCONE WEST, LEVEL 2
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Measure Impact with Engagement and Google Analytics 4
Make the most of your data for your journeys with Google. In this session, we will dive into how you can utilize this partnership for more effective marketing.
Sara Fefferman, Marketing Cloud PMM, Salesforce
Kyle Robbins, Senior Product Manager, Salesforce
THURSDAY, SEP 14 | 12:00 PM – 12:20 PM PDT | MOSCONE SOUTH, CAMPGROUND
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Develop, Measure, and Optimize Your ABM Programs
80% of marketing teams lead customer experience initiatives across the business. Join us for a hands-on workshop to sharpen your ABM strategy, learn best practices, and gain insights from your peers.
Jared Roy, Senior Managing Director, Salesforce
Daniel Newman, Executive Strategist, Media & Communications, Salesforce
Jeffrey Stollenwerk, Principal Solution Engineer, Salesforce
THURSDAY, SEP 14 | 12:00 PM – 1:00 PM PDT, 3:00 PM – 4:00 PM PDT | SOUTH, LODGE VILLAGE
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Our Favorite Dreamforce Meetups, Events, Parties, & Places
The Home For Marketers
This is where marketers meet at Dreamforce! The Home For Marketers (HFM) @ The Pink Elephant Alibi is where marketers on the Salesforce platform can go to find their people. It’s the perfect spot to take a break, network, and get resources to level up your marketing operations.
MONDAY, SEP 11 – THURSDAY, SEP 14 | THE PINK ELEPHANT ALIBI
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The Lodge for Marketing Trailblazers
The Marketing Lodge is a home away from home for marketers at Dreamforce, with networking, meals, and more.
Learn more
Connect and Learn in the Admin Meadow
Theater sessions, four demos, a quiz-based activation and 1:1 Consultations: all for admins, by admins!
Learn more
Marketers Welcome Bash
Come find a friend (or two) to experience everything that Dreamforce has to offer. We will have plenty of food, drinks, and goodies to give away throughout the night.
MONDAY, SEP 11 | 6:00 PM – 9:00 PM PDT | THE PINK ELEPHANT ALIBI
Register here
Dreamforce Party: An Intergalactic Night
Get ready for an out-of-this-world party! From delicious appetizers to signature drinks, you’ll find all your friends at this incredible party.
TUESDAY, SEP 12 | 7:00 PM – 12:00 AM PDT | CITY NIGHTS CLUB
Register here
Dreamfest Pump Up Party
Ignite your festivities with upbeat tunes from a live DJ and your favorite cocktail to get amped up before the concert trailblazers will talk about for decades!
WEDNESDAY, SEP 13 | 4:30 PM – 6:30 PM PDT | THE PINK ELEPHANT ALIBI
Register here
Dreamfest
The biggest Dreamforce party is back! Dreamfest 2023 is once again supporting UCSF Benioff Children’s Hospitals Foundation and this year’s main live act is Foo Fighters.
WEDNESDAY, SEP 13 | 6:00 PM – 9:30 PM PDT | CHASE CENTER, WARRIORS WAY
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OpsStars 2023
Join 2500+ sales, marketing, and CX operations professionals and explore how to reduce friction in every aspect of your go-to-market strategy to fuel business growth, gain a competitive edge, and get deals done faster.
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B2B Marketer’s Lounge
Step away from the madness at Moscone and refuel at our B2B Marketer’s Lounge featuring live content and delicious snacks throughout the day.
Learn more
Pipeline Summit at Dreamforce
Join us for an evening of networking, thought leadership, and fun with leaders from some of the biggest names in B2B.
Learn more
Marketing Career Growth Meetup
Moving to the next level in your marketing career is so much easier when you have people in your corner. So, get into the Marketing Career Growth Meetup and form the connections to make that happen. This is also your opportunity to connect with marketers like you who are plugged into the Salesforce platform. You’ll expand your network, see things from another perspective, and share laughs over drinks.
THURSDAY, SEPTEMBER 14, 2023 | 2:30 PM – 3:30 PM PDT | THE PINK ELEPHANT ALIBI
Register here
Marketer’s Afterglow Party
Join us for a quick drink before heading out at our wrap-up happy hour on the last day of Dreamforce. Come say goodbye to all your newfound friends
THURSDAY, SEP 14 | 4:00 PM – 6:30 PM PDT | THE PINK ELEPHANT ALIBI
Register here
Dreamforce Virtual Event
Marketer’s (Virtual) Networking Event
Not heading to Dreamforce this year? We’ve got you covered.
Join us on September 14th from 2:00 PM – 3:00 PM ET for the Marketer’s (Virtual) Networking Event to exchange ideas and share takeaways from buzzing topics, keynote sessions, and network with your fellow trailblazers from across the globe.
We discuss the magic of AI + Data + CRM as a group and then engaging in breakout sessions to dive even deeper.
Salesforce+ will be streaming select Dreamforce sessions and main keynotes. Don’t forget to tune in and bring your insights to the virtual networking event.
Register here
Let’s Be Friends Forever!
Pardashians
Join all the cool new Slack groups you learned about including our favorite, The Pardashians.
Apply To Join
MarDreamin’
Register for MarDreamin’ for free – a 3-day virtual conference focused on all things marketing on the Salesforce platform.
Sign Up For Mardreamin’
See You Soon!
Remember, this is just your ultimate marketer guidebook to Dreamforce 2023. Definitely leave wiggle room for changes in the schedule, crazy weather, extra snack and nap breaks, and great networking.
Feeling more of a party vibe this year? Check our SalesforceBen’s Ultimate Dreamforce Parties & Events 2023.
Want a quick refresher on last year’s marketing moment and events? Check these out:
And remember, you are not alone. This is an inclusive community of like-minded individuals who will be just as lost as you, even if they are seasoned Dreamforce professionals. Stop by and say hi!
