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Ambre Juryea-Amole

The final day of MarDreamin’ 2022 kicked off with the third-annual Demo Jam, which is like speed dating for SaaS/technology product solutions. Each participant shows the audience what there is to love about the products they’re selling, and then the audience votes to select a winner.

MarDreamin’ is a Salesforce community conference for the marketer. So, this Demo Jam’s focus was on products that play nice with Salesforce Marketing Cloud Engagement and Account Engagement (Pardot).

Each participant had three minutes to present their product demo. Then, demo jam attendees weighed in with their votes after all company representatives finished their presentations. We crowned the MarDreamin’ Demo Jam Champion at the end thanks to everyone’s votes.

2022 MarDreamin’ Demo Jam Winners

This year, we had a tie and named two MarDreamin’ Demo Jam winners. The two winners are Stensul and Sercante Labs. 

Both Sercante Labs and Stensul were neck-and-neck in the end, and the hosts had to call it a tie when a few last-minute votes left both companies with the same number of votes at the end.

MarDreamin’ Demo Jam rules

Each participant had 3 minutes to demo their product and wow the audience. Then at the end of the Demo Jam, the audience voted for their favorite product through an online poll.

2022 MarDreamin’ Demo Jam participants

Richard Feist and Angelica Cabral from Sercante shared Demo Jam hosting duties and provided welcome comic relief while giving away swag to attendees throughout the competition. 

Here’s who presented their products to compete for the best Salesforce Marketing Cloud-integrated  solution:

How the products from the Demo Jam can make your life easier

Each of the presentations at the MarDreamin’ Demo Jam included demonstrations of products that ease pain points for people who work in marketing roles and use Salesforce. 

Here’s a summary of each one and a replay of each demo:

LeanData

Standing at the center of Salesforce CRM, LeanData’s family of solutions orchestrate and automate the go-to-market process to help revenue teams close more deals and drive more revenue, faster.

Click here to request a demo from LeanData’s suite of products.

Sercante Labs

Sercante has grown and built a reputation for helping marketers succeed on the Salesforce platform. We do that through our consulting services, topical training, and by sharing thought leadership content. With Sercante Labs, we take that one step further and aim to build products, wizards, and tools that help marketing & sales pros kick ass.

Sercante Labs products are born out of challenges we see our customers routinely facing and usually start with an idea submission from our team or someone in the community. If you have a request or a “wouldn’t it be nice if…” idea, let’s chat!

Click here to chat with a Sercante Labs expert.

Stensul

The Stensul™ email creation platform dramatically reduces email creation time — by up to 90% — so teams can better focus on improving email performance. Stensul streamlines collaboration and simplifies the creation process for all marketers, so they can create emails that drive stronger results. 

Stensul integrates with all leading ESPs/MAPs as well as workflow platforms, image libraries, live content, link tracking, and messaging platforms. Top brands that trust Stensul to solve their most demanding email problems include Accolade, BMW, Cisco, Codecademy, Electric, Equifax, Lucidworks, MURAL, and Yahoo.

Click here to get an email efficiency analysis from Stensul.

Stack Moxie

Anyone who has managed a complex tech stack has experienced how minor inconsistencies can wreak havoc across integrated systems.

Typos, spelling errors, permission sets, and other simple problems can break systems sync, preventing proper lead routing, which stops the sales team from knowing when great leads are interested in your company.

Stack Moxie’s army of robots work on your behalf to make sure each lead promptly reaches its destination as expected. If errors arise, the robots proactively notify you so problems can be mitigated quickly.

Click here to request a personalized demo.

DESelect

DESelect helps marketers unlock the full power of Salesforce Marketing Cloud without needing to write SQL. Using DESelect’s simple drag-and-drop solutions, users can create complex audience segments quickly, easily integrate new data sources, accelerate campaign execution, and reduce costs by ending technical dependencies. 

Since launching in 2019, DESelect has raised $5.5+ million, built an international team, and helped customers like T-Mobile, Volvo, Cazoo, Emerald, and Merlin.

Click here to book a demo.

Tray.io

Tray.io is a low-code automation platform that can easily turn unique business processes into repeatable and scalable workflows that evolve whenever business needs change. Powering RevOps at Mixpanel, AdRoll and other industry leading enterprises, Tray helps you accelerate revenue and win more deals.

Click here to start your trial.

Why were these companies’ products featured?

The companies featured in the MarDreamin’ Demo Jam are all essential to the success of this conference each year. That’s because they are companies that sponsor the conference. 

The MarDreamin’ team can’t bring all this free content to you without the help of these sponsors. So, be sure to check them out using the links above as a ‘thank you’ to them for their sponsorship.

How to join next year’s Demo Jam

Hey, product marketing friends — you’re probably  kicking yourself and wishing you could have had your company’s tools featured in the Demo Jam. 

It’s all good. You can get ahead and reach out to the MarDreamin’ team now by clicking on this link. Complete the form on that page so you can lock in your sponsorship for 2023.

Learn more about extending Salesforce

We hope you’ve found something helpful through the demos or have sparked ideas to implement integrations in your tech stack. Remember to watch the 2021 Demo Jam Replay and read the 2021 Demo Jam Recap to see the demos from last year and keep it going. The 2020 Demo Jam Replay is also available here.

Have something in mind that you wish Salesforce could do but you haven’t found the solution yet? Tell us about it in the comments below or reach out to Sercante Labs to see if we can help. And remember to check out each of the Demo Jam participating companies!

We all know constant changes are inevitable in the realm of marketing technology. So, having a pulse on what’s coming and what we know to be true is essential. 

ICYMI – Sercante Founder and CEO Andrea Tarrell recently joined the UpperRight team on the NextThingNow podcast to share her thoughts on the future of MarTech and the next big things coming to the Salesforce marketing community.

Here’s a quick preview of the podcast episode.

Words of Wisdom from Special Guest Andrea Tarrell

We all know constant changes are inevitable in the realm of marketing technology. So, having a pulse on what’s coming and what we know to be true is essential. 

In this episode of the NextThingNow podcast, you’ll learn what the future looks like for marketers on the Salesforce platform from Andrea’s perspective.

With the pandemic in the rearview mirror and big Salesforce Marketing Cloud platform changes on the horizon, Andrea covers the major themes she’s following to stay ahead of the curve. She also talks about her career progression, how Sercante came to be, and what’s in store for Sercante clients and friends in the coming months.

And of course, Andrea’s inherent real-talk cheekiness makes an appearance.

Listen to Andrea on the NextThingNow podcast

You have so many options to listen to the NextThingNow podcast. So, get on that!

Click on the link above or use one of these methods to check it out.

What is the NextThingNow podcast?

The MarTech landscape is complicated. NextThingNow podcast aims to demystify the craziness by talking to experts from across the ecosystem. 

Hosts and co-founders of UpperRight Adam Levelle and Alan Schulman ask questions that go beyond stock answers to real solutions to benefit listeners who work in the marketing technology space. 

Adam Lavelle
Alan Schulman

Listen to the episode and tell us what you think

Go give it a listen while you churn out your marketing magic. And then tell us about your greatest takeaway from the podcast episode in the comments section below.

Enjoy!

Attending Salesforce Trailblazer community events for marketers is a great way to learn a new skill, expand your professional network, and stay up to date with Salesforce news and best practices.

Geography is no longer a barrier to attending Salesforce user group meetings, we’re seeing an uptick in virtual meetings for regional groups that are inviting speakers who live outside the group’s base region. At the same time, the world is opening up again to in-person meetings, too.

What that means for all of you is that it’s a wonderful time to be part of the Salesforce community.

October & November 2022 Salesforce community events for marketers

There’s a nicely balanced mix of in-person and virtual events coming up in October and November 2022 that you’ll probably want to attend. Here’s a list of the ones we’re watching.

October 12, 2022 | How to De-Duplicate Records in Salesforce Marketing Cloud Workshop | Virtual

Sign up to attend 

This workshop event is hosted by Salesforce Marketing Cloud Developers Group, and it covers options/practices for deduplicating data in SFMC.

October 13, 2022 | London Marketer Group (Marketing Cloud) October Meeting | virtual

Sign up to attend

In this session, we will be taking a look back at Dreamforce 2022, take a look at the October Release, and also ponder what is next after the retirement of Social Studio. 

Owais Khan

October 14, 2022 | Pardot and Customer Lifecycle Marketing | virtual

Sign up to attend 

Learn with Owais Khan, a regional Marketing Cloud Account Engagement (AKA Pardot) expert, where we delve into the topic of customer lifecycle marketing and how any business can use marketing automation to influence the behavior of your own customers.

October 19, 2022 | BLDR (Development Tool & Package Deployment for SFMC) Deep Dive | virtual

Sign up to attend

BLDR is a CLI Application and Package Registry for Salesforce Marketing Cloud. Join Anthony Zupancic, the creator of BLDR, to learn how to get started!

October 20, 2022 | Engagement Reporting 101: Top 5 Must-Have Report Types for Pardot | virtual

Sign up to attend 

Learn how to harness the power of Marketing Cloud Account Engagement (formerly, Pardot) and Salesforce with engagement reports to better understand who your most active, engaged prospects and accounts are, what they are engaging with, and how your campaigns are performing.

October 22, 2022 | North Africa Dreamin’ | Casablanca, Morocco

Sign up to attend

Join us in Casablanca to boost your knowledge with international experts and meet the main Salesforce players in Morocco, Africa and Europe.

October 25, 2022 | Using Marketing Cloud Intelligence (Dataroma) to know your customer better | virtual

Sign up to attend 

Arthur Backouche will discuss Marketing Cloud Intelligence (Dataroma) standard and advanced features for customer profiling, intelligence and visualisation that can be used to help you know your customer better.

October 25, 2022 | 

Bienvenido al mundo de Pardot (Marketing Cloud Account Engagement)

 | virtual

Sign up to attend

Este será nuestro primer evento organizado por el primer Community Group de Pardot de habla Hispana en Latinoamérica. Es tiempo de conocernos, conocer tus expectativas y hacer de esto algo mucho más grande.

October 26, 2022 | B2B Marketing/Pardot User Group Virtual Happy Hour | virtual

Sign up to attend

Join us and discuss all things B2B marketing (Pardot, Salesforce, DemandGen, Content Marketing etc.). Come ready with any marketing questions or issues you may have. This group of experienced professionals is ready to help!

October 26-28, 2022 | Florida Dreamin’ | Orlando, Florida, USA

Sign up to attend

Florida Dreamin’ is a community-led Salesforce conference designed to bring you relevant content, training, and opportunity right to your region.

October 27, 2022 | Account Engagement (Pardot) and Salesforce Working Together | virtual

Sign up to attend

Let’s discuss how Pardot and Salesforce synchronize! Join this interactive session to test your knowledge of how Pardot and Salesforce work together.  Topics include the basics of the Pardot/Salesforce sync, the connector, why and when records sync, and syncing times. We will also cover highlights of the Winter ’23 Release.  See you soon!

November 1, 2022 | How Salesforce Marketing Cloud works with Sitecore | virtual

Sign up to attend

Sitecore Content Hub integrates with Salesforce Marketing Cloud to help marketers create, manage and personalize their content across multiple channels. With one click, content created in Sitecore can be published directly to the right audience in the Marketing cloud. Salesforce customers can create and publish campaigns using their CRM data in real-time with immersive content from Sitecore

November 2-4 | MarDreamin’ | virtual

Sign up to attend

Get ready for a 3-day virtual conference focused on all things marketing on the Salesforce platform. You’ll learn about topics like Salesforce, Pardot, Marketing Cloud, and third-party integrations and tools.

November 5, 2022 | Dreamin’ Kosovo | Prishtina, Kosovo

Sign up to attend

Dreamin’ Kosovo is a European Salesforce conference, organized in cooperation with LDA Balkan. 

November 8, 2022 | Building a Cross-Team Account-Based Marketing (ABM) Machine | virtual

Sign up to attend

Get ready to learn about ABM from 14x certified Senior Program Manager at Salesforce, Taylor Grimes! ABM is a hyper-personalized, coordinated effort between revenue teams (marketing, sales, and service). If you are unsure how to get started or need help optimizing your efforts, this is the session for you! Taylor is going to give you the guide to achieving ABM and reaching your ROI goals.

November 10, 2022 | Salesforce Marketing Cloud Introduction: Overview and Dreamforce ’22 | virtual

Sign up to attend

Salesforce Sawai Madhopur Marketer Group is presenting the first virtual session for all beginners/marketers. Join us to get an overview of Marketing Cloud. Also, get the recent updates about Dreamforce ’22. Enjoy the learning ride.

November 12 | Women in Tech Dreamin’ | Jaipur, India

Sign up to attend

Reports give you access to your Salesforce data. You can examine your Salesforce data in almost infinite combinations, display it in easy-to-understand formats, and share the resulting insights with others.

Feel the benefits of Salesforce events for marketers

Bottom line, get yourself out there and sign up for Salesforce community events. We promise you’ll connect with likeminded people, expand your skills and knowledge surrounding the Salesforce platform, and probably share a few laughs.

Did we miss your event? While we make every effort to find all the events marketers on Salesforce care about, we’re human, ya know. 

Share the details of your event in the comments below and we’ll add it to our list! Or tell us which event you’re most excited about.

Are you a subscriber? Subscribe to our newsletter to get this calendar of events sent to your inbox each month.

The MarDreamies Awards are a big deal for marketers on the Salesforce platform. That’s because they’re the ONLY award of their kind to honor marketers for building innovative solutions using Salesforce tools.

That’s right. It’s the only opportunity Salesforce customers and consultants who wear marketing hats have to showcase and get recognized in a public forum for their brilliant work.

And we marketers are used to being low on the priority list when it comes to getting recognized for the work we do. Well, the MarDreamin’ team is working to turn that around.

Here’s the lowdown on the 2022 MarDreamies Awards.

From ParDreamies to MarDreamies

Yes, we know this is a weird year for the conference formerly known as ParDreamin’. 

With Pardot rebranding to Account Engagement and moving under the Marketing Cloud umbrella, it was only fitting to expand the conference to be inclusive to all marketers on the Salesforce platform.

This year, the MarDreamin’ team is excited to bring content from marketing pros across Salesforce to provide actionable insights and hands-on learning for every type of marketer.

Hence, the conference was renamed MarDreamin’ and the MarDreamies awards are following that same format.

How to win a MarDreamies Award

So how do you get your hands on one of these babies? 

Think about your proudest marketing moments from the last year. Then, jot down your answers to the following questions:

  • What challenges were you looking to solve? 
  • How did you get there? 
  • And what were the results?

Use the form on this page to share your solution stories with the team. Remember, you can include media with your submission. For instance, including a PDF with screenshots of the solution or a short video where you talk about the work you do (doesn’t need to be perfect) can help your submission to stand out.

MarDreamies Award entries are due by Oct 26, 2022.

MarDreamies 2022 Award Categories

Here are the award categories for 2022:

  1. Personalization Perfection: Right-time, right-message marketing
  2. Social Impact: Creating positive change using Salesforce marketing tools
  3. Grassroots Innovation: Using Salesforce marketing tools to scale small businesses
  4. Extending Salesforce: API-driven marketing solutions

The team will also choose a Best in Show winner from any category. You can enter as many times as you like. However, each entrant can only win an award in one category.

Who should enter to win?

The MarDreamies Awards are open to anyone who uses Salesforce tools for marketing purposes. That includes Salesforce customers, consultants, administrators, analysts, and anyone in between.

Winning a MarDreamies Award is a great way to showcase your work to your company as a whole. In addition, when you win a MarDreamies Award, the company or client for which you did the work is a winner, too. The MarDreamin’ team highlights the winners’ companies or clients when they announce the winners.

Benefits of winning a MarDreamies Award

MarDreamies Award winners get a shiny trophy to remind them of their hard work and dedication in addition to a super sweet prize package.

Who won the awards in 2021?

You can read about all of the 2021 ParDreamies Award winners in this blog post. Look for links to the full stories for each award winner. 

There are dedicated blog posts for each 2021 winner that include video interviews to walk you through the winning solutions.

Who are the MarDreamies Award judges?

The MarDreamin’ team includes a panel of judges who selected the speaking sessions for 2022 using a blind selection process. They’ll also serve as MarDreamies Award judges using a similar process.

The panel of judges is made up of volunteers from the Salesforce ecosystem.

How to find out who wins

Wait, so you want to know who the winners are?

That’s cool. Just show up for the MarDreamin’ After-Party, which is taking place Thursday, Nov 3, 2022, from 4:30 to 6 pm ET. Register for MarDreamin’ so you get alerts when the party details are announced.

Did we miss your question about the MarDreamies Awards?

What did we miss? We hope this gives you a better understanding of the MarDreamies Awards and how to enter to win. But let us know in the comments if you have any questions.

And remember to send your award submissions to the MarDreamin’ team by the October 26 deadline so you can win! 

Still not sure? Ping the MarDreamin’ team with any questions.

Sure, Salesforce has all the resources customers and consultants need to figure out how to do things. So why are there so many Salesforce blogs out there?

Salesforce bloggers offer unique perspectives, alternative solutions, and real customer experiences that go beyond the content you can find in Salesforce help articles and on Trailhead.

This technology is constantly evolving. Bloggers offer new solutions for old ways of doing things. And they often go further in depth than Trailhead and help articles can. That’s why the ecosystem needs you to contribute what you can to this body of knowledge.

Here are six strategies you can use to create Salesforce blog content — even if you claim to be a non-writer. They were originally presented during a Campfire presentation at Dreamforce 2022.

Strategy 1. Explore Salesforce blogs!

If you want to start creating Salesforce blog content, then the first step is to consume all the content that’s already out there. That will help you to determine where you want to start.

Here’s a super helpful blog post from Salesforce Ben that lists Salesforce marketing blogs that are worth the read.

Think about these questions as you explore other Salesforce blogs: 

  • What types of content resonate with you most?
  • What do the blogs offer beyond the written word? (video, infographics, polls, etc.)
  • What writers would you like to emulate?
  • How are the blogs structured?
  • Which blogs do you trust to offer the most accurate information?

Keep these questions in mind as you start to develop your own content creation style.

Strategy 2.  Turn existing content into a blog post

Creating a Salesforce blog post is easy when you use content you already have.

Many of the Sercante dragons who write for The Spot claim they aren’t natural writers. But they always manage to create helpful blog posts when they use content they already have.

Think back to cool solutions you’ve built. You can use the notes you took as the basis for blog posts. Or, dig up instructions you’ve written for your colleagues or clients. You can always reframe solutions as hypothetical if your client or manager would rather not share identifying information.

Free tools for creating blog content

Additionally, non-writers can benefit from free and low-cost tools that can help to create videos for blog posts. For example, you can record yourself walking a user through a demonstration of how to perform a specific task in an area you know well.

Free/low cost tools for creating blog videos and graphics:

Strategy 3. Keep posts simple and focused

The next strategy is to narrow your topic for each blog post so you keep each post on topic and easily digestible for your readers. 

The best way to do this is to summarize the focus of your blog post into a few words. We call this a keyphrase. 

The keyphrase will serve two purposes:

  1. Help search engines to find your posts
  2. Let the reader know what to expect

Use your keyphrase or keywords early and often in the blog post so the reader understands what they’re getting from it. 

And remember, it’s easy to go on tangents. Your readers will thank you for respecting their time and sharing your tangent in a future post.

Strategy 4. Create web-friendly content

Writing for the web is totally different from what you may have learned about writing in an academic setting. That’s because people consume content differently on a screen than they do when it’s just words on printed paper. 

Creating web-friendly content ensures that people will actually read your content and search engines can find it.

Optimize your content for digital consumption by making it…

Media enriched

Add rich media like graphics, and video to add depth to your blog posts.

Short & sweet

Keep sentences and paragraphs simple and short when possible.

Reader-focused

Use headers and subheads to tell the reader what they’ll learn in each section. 

Keyword-rich headers also:

  • Help search engines to find you.
  • Break up big blocks of text.
  • Make the content scannable so the reader can skip to the sections that include the information they want to read.

SEO juiced 

To create SEO-friendly blog posts, remember to include: 

  • Keywords in title & headers
  • Internal & external links
  • Alt text
  • Meta descriptions

And if you have SEO tools, like Yoast,  added to your website backend, then do what they say to get those green dots!

This is an example of a web-friendly blog post

Strategy 5. Get yourself out there

The best way to get eyes on your content and understand what blog posts people in the Salesforce ecosystem can benefit from is to get out there and share your knowledge with real people.

Join a community or group

There are endless options to meet Trailblazers in-person and virtually.

  • Trailblazer community user groups
  • Local tech & business groups
  • Slack communities
    • Ohana Slack
    • Pardashians
    • Online Geniuses (content mktg)

Attend in-person & virtual events

Get to know people who fill similar roles and can talk shop with you. 

  • Salesforce events
  • Dreamin’ conferences
  • Webinars & panel sessions
  • Virtual training courses
  • Salesforce user group meetups

Strategy 6. Ask for all the feedback.

Something may make more sense in your head than it does for others. That’s why it’s so important to ask for feedback when you create Salesforce blog posts. Reviewers may also point out gaps in your solutions. 

All feedback is good — whether you like it or not. There is much to learn from people who have lived different experiences than you have. So, lighten up and learn from them!

A few things to keep in mind:

Other people show you things you can’t see.

  • Improve clarity.
  • Edit unnecessary words.
  • Ensure accuracy.

Don’t take it personally. They’re trying to help.

  • All feedback is good.
  • Learn from it!

Take ‘em or leave ‘em.

  • Consider the reviewer’s unique perspective.
  • Understand how others might react to your post.

You don’t have to agree with every comment. The important thing is that you’re taking the reviewer’s unique perspective into consideration so you understand how others might react to your post.

Start writing Salesforce blogs!

The hardest part is diving in and hitting ‘publish’ on your first post. Just remember, you have to start somewhere. The more blogging you do, the better you’ll get at it.

Here are a few resource for getting started:

Attending Salesforce Trailblazer community events is a great way to learn a new skill, expand your professional network, and stay up to date with Salesforce news and best practices.

Geography is no longer a barrier to attending Salesforce user group meetings, we’re seeing an uptick in virtual meetings for regional groups that are inviting speakers who live outside the group’s base region. At the same time, the world is opening up again to in-person meetings, too.

What that means for all of you is that it’s a wonderful time to be part of the Salesforce community.

July 2022 Salesforce community events for marketers

There’s a nicely balanced mix of in-person and virtual events coming up in July 2022 that you’ll probably want to attend. Here’s a list of the ones we’re watching.

July 13-14, 2022 | Forcelandia | Portland, Oregon, United States

Sign up to attend (in-person)

A pleasant mix of APIs and IPAs, Forcelandia treats you to excellent topics on the Salesforce platform’s programmatic side. Forcelandia will again feature learning tracks and a line-up of intriguing speakers at this intimate tech event you won’t want to miss at The Kennedy School.

Whether you build with clicks or with code, the sessions offered during Forcelandia will leave you with a thirst for more!

July 14, 2022 | The “Death of Cookies” & The Impact on Marketing Automation | 414 Digital, Milwaukee, WI, United States

Sign up to attend (virtual)

There’s been a lot of talk (and fear) about the “death of cookies.” Some even suggest it will end marketing as we know it. In this session, we’ll talk about what’s changing, what isn’t, and how marketers can navigate this rapidly evolving landscape.

While the shift toward greater user privacy may change a few things, we don’t see it as an end — just another evolution in how we make the magic work.

July 14, 2022 | Salesforce Flow w/ Nana Gregg | Salesforce User Group, Des Moines, United States

Sign up to attend (hybrid event)

We have another treat for you this July. We have Nana Gregg and Eric Dreshfield both coming on-site to present. These are two powerhouse names in the Salesforce community and you will have the opportunity to meet them in person. Both are Salesforce MVP Hall of Fame members.

July 17, 2022 | B2B Commerce on Lightning Experience: Intro Session | Salesforce Women in Tech Group, Noida, India

Sign up to attend (virtual)

Salesforce Noida Women in tech is coming up with a series of sessions on “B2B Commerce on Lightning Experience.” In this series of sessions, we will be covering below points:

  • Introduction on B2B Commerce Lightning Experience 
  • Creating a store
  • Data Import
  • Buyer User experience
  • Guest user experience

This event will contain the Introductory session of B2B Commerce on Lightning and features Sunidhi Takkar, Salesforce Practice Leader and director in PWC with 17 years of cross-functional experience in the technology industry, as a speaker.

July 19, 2022 | The “Death of Cookies” & the Impact on Martech | Sercante Ungated Webinar

Sign up to attend (virtual)

There’s been a lot of talk (and fear) about the “death of cookies.” Some even suggest it will end Marketing as we know it. In this session, we’ll talk about what’s changing, what isn’t and how marketers can navigate this rapidly evolving landscape.

While the shift toward greater user privacy may change a few things, we don’t see it as an end — just another evolution in how we make the magic of marketing work.

July 19, 2022 | Marketing Cloud Account Engagement Product Roadmap powered by Pardot | Salesforce Product Team

Sign up to attend (virtual)

Join us as our Product Team shares the latest features and updates to Marketing Cloud Account Engagement, powered by Pardot, as well as what’s ahead for the second half the year and beyond. We’ll take a look at recent enhancements from the Spring and Summer ’22 releases – including extensibility enhancements and our new Slack App — as well as where the future of marketing automation is headed and the exciting innovation we have planned.

Don’t miss this opportunity to learn how to make the most out of your marketing automation strategy with in-depth product demonstrations.

*Please note this session is only available to watch live*

July 19, 2022 | Conhecendo o Tableau CRM / CRM analytics | Salesforce Admin Group, Belo Horizonte, Brazil

Sign up to attend (virtual)

O Tableau CRM é Salesforce: seguro, confiável, escalável e, claro, móvel! 

Ele permite a todos em sua organização obter acesso imediato a poderosos insights de dados por meio de sua interface “apontar e clicar” intuitiva e visual. Ao usar um navegador para desktop ou um dispositivo móvel, você pode obter as respostas necessárias a partir de seus dados a fim de conduzir seu negócio.

Neste evento, o Leandro Barion, Salesforce Certified System and Application Architect na Salesforce, nos apresentará as principais funcionalidades e recursos do Tableau CRM/CRM analytics. 

Você não pode perder mais este evento da Comunidade de BH. Participe conosco!!

July 20-22, 2022 | Midwest Dreamin’ | Salesforce Community Conference, Minneapolis, Minnesota, USA

Sign up to attend (in-person)

Midwest Dreamin’ is a Salesforce community-led event. It is organized by the Midwestern Salesforce Community Group leaders & Salesforce MVPs.

July 21, 2022 | Trailhead and Certification AMA | Salesforce User Group, San Diego, United States

Sign up to attend (virtual)

Jean Velonis, Technical Program Manager for Credentials at Salesforce, will talk all about Trailhead, your next Certification, and answer your questions. Join us for an AMA-style chat and get inspired!

July 21, 2022 | Conditional Completion Actions Demo & Brainstorming | Salesforce Marketer Group (Pardot), Portland, United States

Sign up to attend (virtual)

Please join us as we explore the new conditional completion actions and come with your ideas and questions on this feature and all new Pardot features that dropped with the latest release.

July 22-23, 2022 | Witness Success | Salesforce Community Conference, Minneapolis, Minnesota, USA

Sign up to attend (in-person)

Empower, support and invest in Salesforce Women in Tech user group members & leaders with a two-day event. Attendees will learn, network, grow & ultimately excel in their Salesforce careers, be role models and mentor others. 

July 22, 2022 | Pardot User Group für Einsteiger | Salesforce Marketer Group (Pardot), Dusseldorf, Germany

Sign up to attend (virtual)

Programm:

  • Begrüßung und Einführung in Trailblazer Community + Trailhead
  • Pardot Campaigns vs. Salesforce Sales Cloud Campaigns = Connected Campaigns
  • Pardot User vs. Salesforce Sales Cloud Profile = User Sync
  • Pardot Classic App vs. Pardot Lightning App – ab Herbst 2022 ist die Pardot Classic App nicht mehr verfügbar

July 22, 2022 | The What, Why and Hows of Salesforce Reporting | Salesforce Developer Group, Mathura, India

Sign up to attend (virtual)

Reports give you access to your Salesforce data. You can examine your Salesforce data in almost infinite combinations, display it in easy-to-understand formats, and share the resulting insights with others.

July 23, 2022 | Marketing Cloud Workshop (Web Studio) | Salesforce Women in Tech Group, Kolkata, India

Sign up to attend (virtual)

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing.

July 26, 2022 | SFMC Dev Group Recipe Hackathon | Salesforce Marketing Cloud Developers Group (Virtual)

Sign up to attend (virtual)

The recipe hackathon is an opportunity for members to contribute towards helping to make some awesome open source SFMC solutions. The hackathon rule is simple => let’s share the 💖 and help each other.

Each person presenting will be answering three questions:

  1. What they are building.
  2. Where people can  find their project.
  3. What help they need.

Join to learn and to share your knowledge. Beginners and experts are all welcome.

July 27, 2022 | Marketing Cloud for Nonprofits (aka M4NGO, pronounced ‘Mango’) | Salesforce Nonprofit User Group, Sydney, Australia

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Finding the right marketing communications tool to work with Salesforce Non Profit Cloud is always a topic that sparks vigorous discussion and debate in the user group. Last year, Salesforce introduced a new package of Marketing Cloud that is aimed specifically at nonprofits.

Marketing Cloud for Nonprofits (aka M4NGO, pronounced ‘Mango’) is designed to help nonprofits quickly and efficiently create more personalized experiences, no matter where they are in their digital transformation journey.

Stephane With, Lead Marketing Solution Engineer at Salesforce.org, will showcase M4NGO to help you decide if it’s a good fit for your organisation. There should be plenty of time for discussion at the end. We would love to hear from you how M4NGO compares to your current solution. 

July 27, 2022 | Lead generation & qualification using Pardot Engagement Studio | Salesforce Marketer Group (Pardot), Melbourne, Australia

Sign up to attend (virtual)

Join Clayton Nelson and Cat Binstead to understand how Pardot Engagement Studio can be used to fuel your pipeline with qualified prospects. 

This virtual session will include:

  • Key steps to capture prospects
  • Identify touch points that will promote engagement
  • What is a marketing qualified lead in Pardot?
  • Case study for nurturing leads in the education sector using Salesforce data

July 27, 2022 | New Feature: Let’s Discuss Conditional Completion Actions | Salesforce Marketer Group (Pardot), Austin, United States

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We’re all excited about the new Conditional Completion Actions feature. Have you started using them yet? During this upcoming virtual session, we’ll talk about 3 ways to use it right away.

This session as always will be open to questions from our audience, so come prepared!

July 27, 2022 | B2B Marketing/Pardot User Group Virtual Happy Hour | Salesforce Marketer Group (Pardot), San Francisco, United States

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We are thrilled to see that our community of talented professionals continues to grow. Join us and discuss all things B2B marketing (Pardot, Salesforce, DemandGen, Content Marketing etc.). Come ready with any marketing questions or issues you may have. This group of experienced professionals is ready to help!

Everyone is welcome!

July 28, 2022 | Midwest Dreamin’ + WITness Success Recap! | Salesforce Nonprofit User Group, Chicago, United States

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Couldn’t make it to Minneapolis this month for Midwest Dreamin’ and WITness Success? We’ve got you covered! Join us for the group’s favorite tips, tricks and takeaways from the events. If you were able to attend the events, join us to share what you learned!

July 29, 2022 | Introduction to Ampscript for Email Marketing | Salesforce Admin Group, Udaipur, India

Sign up to attend (virtual)

As the world is moving towards personalized content in an email and clients are focused on getting an email build which can be dynamic based on users behavior, AMPscript by Salesforce for marketing cloud is an unique offering which is a easy to learn yet powerful language to help modularize your content.

Whether you are new to Marketing cloud or seasoned professional, this session covers basics of AMPscript and helps you think in utilizing ways to make the email dynamic.

It’s a 2-hour session with hands-on scenarios followed by a Quiz. Do make sure to give your full attention to be able to crack the quiz.

This session will be delivered by Anurag Saha , Senior Software Engineer from EPAM Systems, holds 3x Salesforce Marketing Cloud Certification and has 4+ years of experience in SFMC and 6+ years in IT. 

Experience the benefits of Salesforce community events

Bottom line, get yourself out there and sign up for Salesforce community events. We promise you’ll connect with likeminded people, expand your skills and knowledge surrounding the Salesforce platform, and probably share a few laughs.

Did we miss your event? While we make every effort to find all the events marketers on Salesforce care about, we’re human, ya know. 

Share the details of your event in the comments below and we’ll add it to our list! Or tell us which event you’re most excited about.

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