On June 30, 2025, Salesforce announced the class of 2025 Salesforce MVPs while also celebrating the 15th anniversary of the MVP program. Among the class was Sercante’s Account Engagement Product Director, Erin Duncan. In the Salesforce ecosystem, Erin Duncan is known as an inspiring leader, Marketing Champion, Speaker, Writer, and Trailblazer Community Group Leader. Her path to Salesforce MVP really starts back in 2018 with a 30 To Watch list and an exhilarating experience at Dreamforce.
Meet Erin Duncan
Erin has been in the Salesforce ecosystem for over a decade, and her passion for diving into new technology and helping fellow trailblazers succeed on the Salesforce platform has fueled her actions to obtain 11 Salesforce certifications, lead the Atlanta Marketers User Group, the Pardashians Slack group, and share her expertise and lessons learned through blog articles and speaking engagements.
How Erin’s story really began
When we spoke with Erin she said, “2018 was really the year that I caught the Salesforce Community bug. This was the year that Salesforce did a magazine with 30 Marketers to watch that I was in, and this was also the first year I spoke at Dreamforce. This really made me want to continue teaching others how to be successful in the community.” 2018 was also the year that Erin became a Salesforce Consultant, so that she could continue to lean into partnering alongside teams using the technology and help them to reach their goals on the platform.
After catching the Salesforce Community bug, Erin soon joined Sercante as a CRM and Marketing Automation Strategist, started writing blogs for The Spot (see all of her posts here), where she soon became a top contributor, and was recognized as a Salesforce Marketing Champion.
A strategic guide for growth
In 2021, Erin became Sercante’s Account Engagement Product Director, where she leads educating and enabling teams on all things Marketing Cloud (Account Engagement, Growth & Advanced Edition) to empower them to maximize the full capabilities of the technology to drive growth.
As soon as a new feature or announcement is made for the product, Erin is rolling up her sleeves, diving in, and then presenting her recommendations and best practices to help customers navigate the ever-evolving technology.
Leading enablement for Marketing Cloud Growth and Advanced
Fast forwarding to today, Erin’s latest efforts have been leading the charge to enable the community on Salesforce’s latest marketing automation technology, Marketing Cloud Growth & Advanced Edition.
After being a part of the Marketing Cloud Growth pilot team with Salesforce, Erin dove into the platform to test use cases, explore its full functionality, and compile her recommendations for how to get the most out of the tech to create personalized multichannel journeys that meet customers where they are.
Since then, Erin has written and collaborated on 30 blog articles (find them on The Spot here), led multiple speaking sessions, demos, and workshops, including presentations at Connections, Dreamforce, MarDreamin’, and Southeast Dreamin’. She also participated in leading three sessions for the Trailblazer Community’s Marketing Cloud Learning Bootcamp: Introducing the Marketing Cloud Growth, Data Mastery for Marketers: Leveraging Data Cloud, and Mastering MC’s Flow, Builders, Personalization, and Reporting.
Erin’s latest contributions
Erin’s latest resources she has put together for this initiative include an on-demand webinar, Elevating Your Campaigns with Next Gen Marketing Cloud, a recorded demo walking through the AI features that can be applied when creating a campaign with the platform, Agentforce for Marketing, and compiling the course materials for Sercante’s training course, Marketing Cloud Growth and Advanced Bootcamp.
The community’s testimonials of Erin’s impact
When nominating Erin for the Salesforce MVP program, community members shared the following:
“Beyond her impressive credentials, Erin is an inspiring leader and an influential figure within the Salesforce B2B community. She speaks at Salesforce and community events, manages the Pardashian Slack channel with over 10K customers and contributes by writing how-to content.”
“Erin has done all the things talking about MC Growth Edition – blog posts, supporting people in the Pardashian slack workspace, talks at community events (midwest, southeast, in addition to MarDreamin), community group meetings.“
“Truly amazing! She continues to go above and beyond for the community.”
Follow Erin Duncan for her latest insights
We’re always looking forward to seeing what Erin will do next and continue to be wowed by her relentless zeal and passion for continuing to empower the community for success on the Salesforce platform.
To get in touch with and follow Erin for her latest insights, recommendations, and best practices, follow her on LinkedIn, join the Pardashians Slack community, and subscribe to The Spot.
What is the Salesforce MVP program?
The community nominates Salesforce MVPs, and they are selected for their expertise, leadership, and generosity. MVPs are re-evaluated each year for their contributions to the community and those who maintain this status after five years join the Salesforce MVP Hall of Fame.
