4 Steps to Create a Marketing Cloud Contact Strategy
The beginning of the year is an ideal time to have a reset on your Marketing Cloud contact strategy. That way, you can get your Marketing Cloud contacts in...
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Laura Curtis never saw her career going in the direction of marketing, let alone marketing automation, until she became a Pardot admin in 2019. Falling in love with Pardot and with a thirst for knowledge, Laura earned her Pardot Specialist and Pardot Consultant certifications in 2021. She has furiously Googled her way through the depths of Pardot and enjoys helping others with Pardot. She is driven by seeing others succeed and realizing how awesome marketing automation is! Now at Sercante, she looks forward to expanding her knowledge and becoming a fully-fledged “Pargoddess.” When she's not working, Laura likes to go walking with her husband and their rescue dog, Eddie. She also volunteers with the local RSPCA, helping to raise money for the animal charity.
The beginning of the year is an ideal time to have a reset on your Marketing Cloud contact strategy. That way, you can get your Marketing Cloud contacts in...
We’ve all been there. You’ve set up an awesome automation in Salesforce Marketing Cloud Automation Studio. But what do you do when you see errors? It’s time to put...
How often do your Salesforce and marketing platform admins talk to each other? If you selected any of the above, you’re not alone. I’m here to tell you, no...
If you’ve ever experienced email bounces in Pardot (and chances are you have), you’ll know that reporting on and exporting them has been a labor-intensive task. That all changes...
Picture the scene… You’re using a custom amount field on your opportunities (or even multiple amount fields) in Salesforce. You notice that your Salesforce Campaign Influence reports are not...
You’ve conquered the Pardot Specialist exam* (Yipee!) and you’ve caught the Pardot bug. Next on your hit list is the Pardot Consultant exam, but what does it take to...
When it comes to reporting on your marketing assets, the feeling of not knowing what tool to use can be quite overwhelming. I’ve been there! You’ve been asked to...
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