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Erin Duncan

Erin Duncan is the Account Engagement Product Director at Sercante. Erin is 8x Salesforce certified and has 12+ years of experience as a Salesforce and Account Engagement Admin. She is the leader of the Atlanta B2B Marketers User Group, the leader of the Pardashian Slack group, and a Salesforce Marketing Champion.

Link to posts

How to Copy Account Engagement Assets to Sandbox

As part of the Winter ‘24 release, Account Engagement users gained the ability to copy assets to and from Account Engagement Sandboxes. This allows marketers to test automations and...

April 11, 2024 | By Erin Duncan

Salesforce Announces Marketing GPT and Commerce GPT

Salesforce is upping their game in the race to incorporate the latest generative AI tools into their products. Announced during Salesforce Connections on June 7, Marketing GPT and Commerce...

June 8, 2023 | By Ambre Juryea-Amole

Pardot

Salesforce Summer ‘22 Release: Review Email Bounce Data in One Report

If you’ve ever experienced email bounces in Pardot (and chances are you have), you’ll know that reporting on and exporting them has been a labor-intensive task. That all changes...

May 26, 2022 | By Laura Curtis

How to Develop Custom Lightning E-mail Components for Pardot

The Salesforce Winter ‘22 release introduced the ability to create a custom Lightning Web Component (LWC) for Lightning Email Content, and with Spring ‘22 we have the same ability...

January 18, 2022 | By Adam Erstelle

New Pardot Feature: Custom Components for Email Content

The Pardot Winter’ 22 release includes a new way to add content to emails you create using the email content builder in Pardot Lightning. Custom components allow marketers to...

December 10, 2021 | By Erin Duncan

How to be Successful with the Pardot Drag-and-Drop Landing Page Builder

In the Salesforce Winter ’22 release, Pardot launched the new drag-and-drop Landing Page builder, which allows users to create natively responsive landing pages and control when pages are published...

October 22, 2021 | By Erin Duncan

Preserving Prospect Email Preferences After the New Pardot Mailability Upgrade

The Salesforce Winter ‘22 release made the Pardot Prospect Mailability upgrade permanent for all orgs. And it also introduced four new user abilities that allow for more control over...

October 20, 2021 | By Erin Duncan

Are You Ready for the Pardot Prospect Mailability Upgrade?

Pardot announced some big prospect mailability changes in their Summer ‘21 release, and those changes are becoming permanent for everyone with the Winter ‘22 release. So, let’s break down...

September 2, 2021 | By Erin Duncan

How to Enable Pardot’s New Handlebars Merge Language (HML)

One of the newest additions to the Sercante team, Skyler Nakashima, recently wrote an awesome post on How Pardot’s New Handlebars Merge Language Improves Personalization. Spoiler alert: it’s exciting...

September 6, 2019 | By Andrea Tarrell

How Pardot Handlebars Merge Language Improves Personalization

I’ve been enjoying the last few weeks of summer… particularly Pardot’s announcement to update to the syntax of their variable tags from Pardot Merge Language (PML) to Handlebars Merge...

August 19, 2019 | By Skyler Nakashima

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