Since hosting MarDreamin’ in person this year, we’ve gotten a lot of questions about if the virtual experience is still happening. The answer: Yes, but not like you remember. We’re bringing you a fresh take on the virtual conference, designed for how modern marketers on Salesforce learn and connect today.
Instead of long days staring at the screen, this year’s experience is built around flexible content drops, live moments you don’t want to miss, and deeper conversations with your peers that continue long after the mic cuts out. You’ll be able to learn on your own time, engage when it makes sense for you, and walk away with ideas you can start putting into action right away with MarDreamin’: On Tap.
Introducing: MarDreamin’: On Tap
Throughout the month of November, we’ll be dropping fresh content and kicking off community conversations in Slack. No more “I’ll just catch the recording” or a stream of sessions that are just “on in the background”, this will be binge-worthy content released in bite-sized chunks that you can dive into when it’s convenient for you, kicked off with live moments you’ll want to show up for and meaningful conversations where you’ll exchange experiences, ideas, and get actionable takeaways that drive growth.
Let’s back up: What is MarDreamin’?
MarDreamin’ began during the pandemic as a virtual event—when Sercante partnered with industry leaders to bring the marketing community together at a time when in-person meetups weren’t possible. Since then, it’s grown into a thriving, global community of thousands.
As the founding team at Sercante believes in a tech-driven future where real connections thrive, marketing and technology evolve, but the human element and relationships remain the key to driving real growth—and MarDreamin’ is where the community can continue to build those deeper connections so we can all continue to grow together.
How is MarDreamin’ Virtual different this year?
We’re scrapping the three-day marathon “typical virtual conference” feel and evolving the experience to more closely align with how modern marketing pros on Salesforce interact with content and their peers in their daily lives, think: Netflix meets learning—with an afterparty in Slack.
The shift that brings the best parts of in-person events online
Three-day marathons that end in screen fatigue and attendance that means half-listening in another tab and then never making it to the replay isn’t how people truly learn or connect today. Therefore, we wanted to design an experience made up of content and community that fits your workflow and brings the best parts from in-person events online.
- The unfiltered conversations in between sessions
- The spontaneous moments
- The people you connect with
- The off-script, honest chats with peers who get it
- Plus the sessions where you scribble notes so fast, you couldn’t read them later
It’ll be all the insights, game-changing strategies, and solutions you love from industry experts, Salesforce pros, and thought leaders in a way that meets you where you are today and for the future.
MarDreamin’ On Tap: The Drop + The Thread
MarDreamin’: On Tap will be content drops + community threads, spread across the month of November.
The Drop – A bundle of binge-worthy sessions kicked off by a live moment you’ll want to show up for—AMAs, debates, and unfiltered confessions from marketers in the trenches.
The Thread – Slack threads that get unlocked when the live moment kicks off for insightful conversations that keep going long after the mic cuts out.
Why is MarDreamin’: On Tap a must-attend experience?
MarDreamin’: On Tap is your chance to see what the brightest minds in the industry have to say about all of the latest trends, and how they’re approaching solutions at their organization. It’s an opportunity to tap into their expertise, practical how-tos, and lessons learned from all the ways they have been pushing the boundaries with new ways to engage their customers, maximize AI, and innovate on the Salesforce platform.
- Learn in a way that’s convenient for you—and retain the information. With impactful live sessions, and snackable content drops, it allows you to actually be present when it’s convenient for you and walk away with bite-sized actionable insights you can easily remember and bring back to your team.
- Be inspired by peer-led content and build deeper connections. Hear from your peers who have been in the trenches and engage in community-led conversations in Slack to learn from each other in a way that fuels creativity and sparks your best ideas.
- Maximize impact with real-world value. Every live moment, snackable session, and Slack thread, will be dedicated toward empowering attendees with practical strategies and solutions that they can apply to their customer experiences, role, and careers with the resources and technology they have available today.
Join the waitlist
Join the waitlist for first access to call for speakers, agenda updates, and when registration goes live.
Then get ready to learn from and engage with marketers on Salesforce from across the globe in a way that fits your workflow for real connections and lasting insights that drive meaningful growth.
About MarDreamin’: On Tap
MarDreamin’: On Tap is a fresh take on the virtual conference—a series of live content drops and meaningful Slack threads made for how modern B2B marketers on Salesforce actually learn and connect today. Each drop delivers snackable insights from the pros in the trenches, plus unfiltered conversations that keep going long after the mic cuts off. It’s the best parts of an event—the bold ideas, the smart sidebars, the off-script hallway convos—delivered virtually in a way that fits your workflow, and sparks real growth.
