Implementing Pardot External Activities Natively in Salesforce

Pardot is delivering a whole new way to leverage your prospect data in the Salesforce Winter ‘22 release. Our earlier blog post covers this new feature and how to set up the Pardot External Activity in Salesforce so any third-party service can begin sending these activities to Pardot via API. This post explains what third-party services need to do to send these activities to Salesforce using Salesforce declarative solutions (Flow/Process builder). 

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How to Implement Pardot External Activities with Zapier

Pardot is delivering a whole new way to leverage your prospect data in The Salesforce Winter ‘22 release. Similar to webhooks, the new Pardot External Activities feature allows users to receive data from third-party systems and use the data in automations and Engagement Studio Programs. For instance, you could record when a prospect registers for a webinar, completes a survey, or watches a video.

In an earlier blog post, we describe how to set up the External Activity in Salesforce so a third party can begin sending activities to Pardot via API. This post will detail how to actually send the activities with Zapier. Similar approaches can be done with other meta-services. If you want hands-on help, we’d love to work with you.

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Using the Pardot Integration from Zoom App Marketplace

Integrating Pardot with Zoom webinars allows you to not only collect prospect activity in real time, but also track attendance, handle communications, and send sales new leads quickly and easily. Using the Zoom-native Pardot App simplifies sharing data between these two systems by allowing you to capture Zoom webinar registrants, attendees, and absentees within Pardot lists. 

In this post we’ll cover the pros and cons of this integration as well as walk you through the setup process for a webinar. 

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Pardot Protected Campaign Member Statuses Solution

Get a solution for Protected Campaign Member Statuses in Pardot and step-by-step instructions for installation.

We go through all the effort of setting up beautiful Salesforce Campaigns, naming standards and maybe even a hierarchy. The next challenge in completing your beautiful work of campaign art is getting a hold on your Campaign Member Statuses for each campaign.

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Getting a List of Pardot Business Units For Your App – Programmatically

As our Pardot integrations are coping and adjusting to using the Pardot API with Salesforce SSO users, one of the new requirements is to provide the Pardot Business Unit ID in each API request. It is easy for Salesforce Administrators to get the ID, but what if we could do this with code? 

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Pardot API and Getting Ready with Salesforce SSO Users Part 3A: Connecting to Pardot API from APEX

The Pardot User-Migration deadline is fast approaching. There is a lot of guidance on setting up our human users for success, but what about our code? Currently, there is a lack of specifics available on how to make changes to custom code & scripts that talk to the Pardot API. So we wrote this guide specifically for connecting Pardot API from APEX

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Pardot API and Getting Ready with Salesforce SSO Users Part 3B: Connecting to Pardot API from Code

The Salesforce SSO deadline is fast approaching, and there isn’t a lot of specifics out there on how to make changes to our custom code & scripts that talk to the Pardot API. There is a lot of guidance on setting up our human users for success, but what about our code? So we wrote this guide specifically for connecting Pardot API from Custom Code

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Pardot API and Getting Ready with Salesforce SSO Users

BY ADAM ERSTELLE

Back in June, Salesforce announced that the way we work with the Pardot API will be changing and that, beginning in early 2021, all Pardot users will be required to use Salesforce single sign-on. In preparation for this change, some services have started rolling out their updates, but how do you as a Pardot admin actually get ready? 

This blog post will provide step-by-step instructions on how to prepare, where to gather all the critical information you need, and a quick guide on testing that you are prepared for these changes.

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