Mardreamin’ 2022 is taking place from November 2-4. We invite you to join all your fellow Salesforce and Pardot Trailblazers to share best practices, tips and tricks, and stories about how different industries and organizations ramp up their sales and marketing initiatives and engage their audiences. 

If you haven’t already registered for this free, virtual event. Do that now. Here. 

If you are focused on reporting and analytics,  we curated this collection of sessions for analytics gurus just like you.  This track will feature sessions on ROI Reporting,  B2BMA, UTMs and  much more. Below is an agenda for all those interested in Analytics and Reporting  that you can catch at MarDreamin’ 2022.

MarDreamin’ Agenda Day 1 – November 2, 2022

Demystifying the Salesforce and Pardot Connector  |  10:35 – 11:00 am ET

Do you find data flow between Marketing Cloud Account Engagement (Pardot) and Salesforce to be a difficult topic in your organization? Are you plagued by thousands of sync errors? What do all the checkboxes and settings on the connector page do?

In this session, we will cover the basics of the Salesforce connector in a friendly and easy-to-understand way.

Topics we will touch include:

• Pardot V1/V2 connector
• Marketing Data Sharing Rules
• User Sync
• The multiple checkboxes found in the settings panel and field management

Additionally, we will cover some quick-win scenarios for you to run through to get your org running more efficiently. And, time permitting, we will have an open Q&A for the audience to share in on the fun! This session is perfect for both Pardot veterans and newcomers who want to have a deep understanding of the connector to act

Presenters:  Marcos Duran & Erin Duncan

Ask Me Anything (AMA): Marketing Operations (MOPS) Edition  |  11:05 – 11:45 am ET

Learn about how our panelist helps their team and themselves stay focused and efficient in a never-ending job landscape. In this session, we will also explore hot topics like: the great resignation, how to keep your team engaged while working virtually, and how to tackle other challenges that MOPS professionals are experiencing.  

Presenters:  Mimi (Hubbard) Claugus, Jenna Molby, Brent Patrick, Olliea Linn

Salesforce Reporting for Marketing Admins: How to Get Started |  11:55 – 12:35 pm ET

Join us for a crash course in Salesforce reporting. Now that Marketing Cloud Account Engagement (Pardot) is on the platform, more and more traditional marketers are joining the ranks of Salesforce admins to manage their campaigns and record their contributions to the business.

In this session we will walk through quick reporting basics you can use to empower marketing and sales teams to follow up with prospects and measure performance at the same time.

We will cover:

• List Views
• Reports and Dashboards while dropping helpful tips to get your dashboards going from a marketing/Pardot perspective

This is not a Campaign Influence session. This session is meant to illustrate how to measure key goals around campaigns and how to visualize your data. You will walk away with a dashboard example.

Presenters: Marcos Duran

Breaking Borders: Going Global With Marketing Automation

 |  12:40 – 01:05 pm ET

Over the last few years, Salesforce has cemented Pardot / Account Engagement its as a strong competitor in the enterprise B2B Marketing Automation space, moving away from a historically SMB focus. But, when your teams are based across the globe, how can you really build a successful multi-regional marketing strategy?

Join this session to learn how to:

• Structure and organize a global MA platform
• Balance global collaboration with regional independence
• Run a well-organized operation
• Empower your people
• Leverage the full suite of tools in MC Account Engagement for a truly global marketing automation strategy

Presenters: Sarah Kelleher

10 Steps To Fully Maximize Your Pardot Investment  |  01:10 – 01:35  pm ET

So, you’ve signed on to become a Marketing Cloud Account Engagement (Pardot) customer. Now what?

This session covers 10 steps to get you from beginner to where you want to be with Pardot marketing automation.

You will learn how to:

• Identify where you are in your usage of marketing automation
• Visualize a clear roadmap to fully maximize the system
• Understand how to use automation or a faster sales cycle
• Increase the tool’s return on investment (ROI)

Presenters: Ryan Cammisa

Does It Integrate With __? Tips To Getting The Most Out Of Your Integrations (In Pardot)  |  01:40 – 02:20 pm ET

Learn from our panelists on how to improve the efficiency of your marstack by leveraging integrations across your marstack and what to do when things “don’t integrate as we expected”. In this session, we will also explore a roadmap of how to tackle a new integration project and how to leverage the Pardot API to access data beyond Salesforce. This will be a good guide of what a marketer needs to know when talking to technical folks. 

Presenters:  Mike Creuzer, Adam Estrelle, Jacob Catalano, Bobby Thanepohn, Julia (Stansbury) Hofmann

Unlock B2BMA: Going Beyond Stock Dashboards |  02:25 – 02:50 pm ET

This session will provide a brief overview of CRM Analytics and how B2BMA fits into the landscape. We’ll also walk through specific examples of how marketers can leverage this tool beyond the out-of-the-box reporting dashboards.

We’ll cover:

• Attribution models and Campaign Influence Challenges inherent in the lead versus contact dichotomy from an account-based marketing (ABM) perspective
• Why ‘exploring’ your data is so much easier in a business intelligence (BI) tool than a Salesforce report
• And more

Presenters: Duncan McGovern

MarDreamin’ Agenda Day 2 – November 3, 2022

Building Connected Pardot Campaigns: 6 Steps for Success |  10:20 – 10:45 am ET

When a new marketing campaign is about to drop, marketers are usually rushing to get things set up in Pardot and live asap. However, this usually results in key elements being missed and ultimately impacts reporting for connected Salesforce campaigns.

In this session, Triana will talk you through a campaign setup checklist that will help ensure your data aligns correctly in Marketing Cloud Account Engagement (Pardot) and Salesforce and you don’t miss a thing!

Steps include:

• Salesforce Campaign setup
• Mapping out the campaign journey
• Aligning marketing assets to your campaign
• Considerations for offline activity
• UTM tracking Testing that your setup is tracking correctly

Presenters: Triana Jarman

Foster a Junk-Free Pardot Org: 6 Data Maintenance Tips |  10:50 – 11:15 am ET

No matter how hard you try, data cleanliness can seem unavoidable. In the moment, you’ll say “I can fix this later” or “It’s not a big deal right now.” But after months of junk in your Pardot org, it makes prospecting new leads more difficult and reporting a nightmare.

In this session, you’ll learn everything you need to know about cleaning your Pardot org. We’ll uncover tips to:

• Get your Pardot instance organized today
• Keep it junk-free for the long term
• Understand why a clean database is critical to effective reporting

Presenters: Jacob Catalano

From Accidental Salesforce Admin to Accidental Pardot Admin: What Now? | 11:20 – 11:45 am ET

There are so many people in the Salesforce ecosystem who ended up here unexpectedly that we have a term for it — accidental admin. So, what do you do when you’ve not only become your organization’s accidental Salesforce administrator, but you are also suddenly expected to fulfill the admin role for Pardot?

In this session, we’ll discuss the skills you need to succeed in managing both platforms, what you need to understand about your Pardot org, and how to combat the imposter syndrome you might be experiencing.

Topics covered include:

• Top 5 technical skills that translate from Salesforce to Pardot
• The 3 biggest soft skills you’ll need to brush up on for success
• Information you probably already know but don’t realize
• Surprising pros of being an administrator of both systems
• My journey from accidental Salesforce administrator to marketing consultant and jump start program administrator

Presenters: Cate Godley

Building an ABM Strategy With What You Have |  01:05 – 01:30 pm ET

There are a lot of tools that promise account-based marketing (ABM) success. But you can likely implement an effective ABM strategy with the tech stack (and team!) you have.

In this session, we will review how to build out an ABM strategy with Salesforce, Marketing Cloud Account Engagement (Pardot). We’ll uncover ways to get sales and marketing aligned so you can deliver right-person, right-time, and right-channel messaging.

Topics covered include:

• Creating your target account list and key buyer groups with sales using account persona insights, scoring, and grading.
• Einstein Determining the best mix of channels, engagement points, and building personalized assets with HML and dynamic content.
• Measuring the success of your strategy with engagement history and campaign influence

Presenters: Kelly Ryan

The Road To Email Compliance: Basics, Challenges, and Gotchas

|  01:35 – 02:15 pm ET

Learn how our panelists implemented marketing compliance solutions in their own organizations. In this session, we will explore the basics of different options you have as an Administrator to capture and process marketing consent and what are some lessons learned from the process by our panelists.

Presenters: Ben LaMothe, Hannah Horning, Krystle Solomon, Angelica Cabral, Bonnie Mulholland

Salesforce Flows 101 For Marketers |  02:20 – 02:45 pm ET

Have you heard of Salesforce flows? Have you seen what they can do? If not, you are not alone. Flows have taken the Salesforce ecosystem by storm.

Join us as we walk you through an introduction to Salesforce Flow 101 that is tailored to the needs of marketers. We’ll cover terminology and show you quick wins to implement in your org (with the support of your Salesforce admin) to reduce friction between sales and marketing teams. You can also supplement your marketing automation with the flow ideas we will showcase during the session.

Key areas we will cover include:

• Setting up qualification questions using on-screen flows
• Transferring data from one field to another on the same/different object(s)
• Triggering field updates based on specific actions

Presenters: Heather Rinke

Leveraging Marketing Cloud Engagement To Produce Positive Customer-Driven Outcomes  |  02:50 – 03:30 pm ET

Learn tips and tricks from our panel of trailblazers on how to maximize your investment in Marketing Cloud Engagement (MCE). In this session we will also explore ways to improve your use of MCE, discuss use-cases for becoming more efficient and hear from first-hand experiences what skills are needed to thrive in your role managing MCE.  

Presenters:Kristen Schlau, Zachary Norman, Victor Alberto Jiménez Pantojoa, Genna Matson

MarDreamin’ Agenda Day 3 – November 4, 2022

Improve Accuracy and Compliance by Automating Campaign Management in Salesforce |  10:20 – 10:45 am ET

We’ve all been there. The creative use of campaign member status, inconsistent campaign names, campaigns that have been “In Progress” for years, and missing actual costs in campaigns. Learn how they have automated the campaign management process using several cool tools (free) created by Sercante Labs and Salesforce Flow Builder.

Presenters: Mike Morris

The Future Of Personalization In Marketing (using Salesforce CDP) |  12:05 – 12:45 pm ET

Join us with an overview of how CDP can help you identify trends and personalize your customer campaigns to be more personal and timely. In this session you will get some insight into knowing if your brand is ready to deliver a high quality customer experience via your digital channels.

Presenters: Amanda Duque

Salesforce Marketing Reporting: Using UTM’s to Show Real ROI |  12:50 – 01:15 pm ET

It’s possible to build a dashboard in CRM Analytics Studio that shows the return on investment (ROI) via UTM tracking parameters for both online and offline marketing activities. The process is pretty straightforward and you’ll end up with a single-source-of-truth dashboard to track and analyze the success of your marketing efforts.

This session covers various steps from:

• Offline marketing collateral
• Online advertising
• 301 redirects
• Web forms Capturing UTM’s (for all Source, Medium and Campaigns) in Pardot
• Lead Queues
• Opportunities
• Datasets Dashboards

Each step leads to a finale where you’ll encounter a real dashboard in CRM Analytics Studio that brings it all together to show all Leads and Opportunities split by Source, Medium and/or Campaign. This high-level view is where marketers can see clear ROI metrics for their marketing efforts. Join us for helpful nuggets if you’re new to Salesforce CRM Analytics Studio or if you’ve struggled to report on how successful your Pardot campaigns actually are.

Presenters: Mike Morris

Email for Everyone: Creating Accessible Digital Marketing Assets |  01:20 – 01:45 pm ET

Regardless of your marketing role — whether you are a director, an admin, a consultant, a graphic designer — you need to be conscious of ADA guidelines and ensure everyone is able to view and enjoy your digital marketing efforts.

In this session, I will share with you the top resources and items to check off your to-do list when enacting the ADA guidelines in your digital marketing to achieve email accessibility.

Presenters: Katy Hege, Cara Weese

Everything Marketers Need to Know About Web Tracking Cookies |  01:50 – 02:15 pm ET

There’s been a lot of talk about the death of web tracking cookies. Some even suggest it will end marketing as we know it. We’re here to assure that it’s just another evolution in how we make the magic of marketing work.

In this session, we’ll talk about what’s changing, what isn’t, and how marketers on the Salesforce platform can navigate this rapidly evolving landscape.

Topics covered:

• The differences between third- and first-party web cookies
• The driving force behind these changes and why it’s a win for user privacy
• Impact on key stakeholders
• New technologies and how they fill this gap
• What marketers can do today to take charge

Presenters: Krystle Solomon

Get ready for the only 3-day virtual conference that’s focused on all things marketing on the Salesforce platform.

There’s still time to register! Get to it and tell your friends to grab their MarDreamin’ tickets so they can catch these sessions. There’s something for every Pardot user.

You can get more from your MarDreamin’ experience through pre-conference training workshops. One flat fee gets you access to all the workshops. Find out more and register here.

The MarDreamies Awards are a big deal for marketers on the Salesforce platform. That’s because they’re the ONLY award of their kind to honor marketers for building innovative solutions using Salesforce tools.

That’s right. It’s the only opportunity Salesforce customers and consultants who wear marketing hats have to showcase and get recognized in a public forum for their brilliant work.

And we marketers are used to being low on the priority list when it comes to getting recognized for the work we do. Well, the MarDreamin’ team is working to turn that around.

Here’s the lowdown on the 2022 MarDreamies Awards.

From ParDreamies to MarDreamies

Yes, we know this is a weird year for the conference formerly known as ParDreamin’. 

With Pardot rebranding to Account Engagement and moving under the Marketing Cloud umbrella, it was only fitting to expand the conference to be inclusive to all marketers on the Salesforce platform.

This year, the MarDreamin’ team is excited to bring content from marketing pros across Salesforce to provide actionable insights and hands-on learning for every type of marketer.

Hence, the conference was renamed MarDreamin’ and the MarDreamies awards are following that same format.

How to win a MarDreamies Award

So how do you get your hands on one of these babies? 

Think about your proudest marketing moments from the last year. Then, jot down your answers to the following questions:

• What challenges were you looking to solve? 
• How did you get there? 
• And what were the results?

Use the form on this page to share your solution stories with the team. Remember, you can include media with your submission. For instance, including a PDF with screenshots of the solution or a short video where you talk about the work you do (doesn’t need to be perfect) can help your submission to stand out.

MarDreamies Award entries are due by Oct 26, 2022.

MarDreamies 2022 Award Categories

Here are the award categories for 2022:

1. Personalization Perfection: Right-time, right-message marketing
2. Social Impact: Creating positive change using Salesforce marketing tools
3. Grassroots Innovation: Using Salesforce marketing tools to scale small businesses
4. Extending Salesforce: API-driven marketing solutions

The team will also choose a Best in Show winner from any category. You can enter as many times as you like. However, each entrant can only win an award in one category.

Who should enter to win?

The MarDreamies Awards are open to anyone who uses Salesforce tools for marketing purposes. That includes Salesforce customers, consultants, administrators, analysts, and anyone in between.

Winning a MarDreamies Award is a great way to showcase your work to your company as a whole. In addition, when you win a MarDreamies Award, the company or client for which you did the work is a winner, too. The MarDreamin’ team highlights the winners’ companies or clients when they announce the winners.

Benefits of winning a MarDreamies Award

MarDreamies Award winners get a shiny trophy to remind them of their hard work and dedication in addition to a super sweet prize package.

Who won the awards in 2021?

You can read about all of the 2021 ParDreamies Award winners in this blog post. Look for links to the full stories for each award winner. 

There are dedicated blog posts for each 2021 winner that include video interviews to walk you through the winning solutions.

Who are the MarDreamies Award judges?

The MarDreamin’ team includes a panel of judges who selected the speaking sessions for 2022 using a blind selection process. They’ll also serve as MarDreamies Award judges using a similar process.

The panel of judges is made up of volunteers from the Salesforce ecosystem.

How to find out who wins

Wait, so you want to know who the winners are?

That’s cool. Just show up for the MarDreamin’ After-Party, which is taking place Thursday, Nov 3, 2022, from 4:30 to 6 pm ET. Register for MarDreamin’ so you get alerts when the party details are announced.

Did we miss your question about the MarDreamies Awards?

What did we miss? We hope this gives you a better understanding of the MarDreamies Awards and how to enter to win. But let us know in the comments if you have any questions.

And remember to send your award submissions to the MarDreamin’ team by the October 26 deadline so you can win! 

Still not sure? Ping the MarDreamin’ team with any questions.

Spread across 3 days and including 60+ sessions that cover topics like Salesforce, Pardot, Marketing Cloud, and third-party integrations and tools, it can be overwhelming to figure out where to start with your MarDreamin experience. 

Why not start with a handful of sessions covering the General Administrative side of things? Sometimes diving into the basics is exactly what you need!

Here’s what we recommend:

Register to Attend MarDreamin’ 2022

If you’ve already done this, great! Still need a (free) ticket to attend MarDreamin’? Here’s the link.

MarDreamin’ Agenda for November 2, 2022

Build Salesforce Campaigns At Scale (10:35 am – 11:00 am EST)

Learn a NEW way to build Salesforce campaigns – the foundation of marketing attribution – with Stephen Stouffer of SaaScend. 

Stephen inspires attendees with creative automation, and covers tracking links, campaign structure, hierarchy, and naming conventions. 

He’ll wrap up by tying everything together so we can see it all in action!

Marketing ROI Reporting: It’s Not So Scary (12:40 pm – 1:05 pm EST)

Natasha Wetten of Calyx takes the fright out of ROI reporting starting with what might be preventing your team from collecting and reporting on meaningful data. Find simple solutions to use as a starting point for reporting marketing impact to the business like focusing on a smaller set of the most important things, or an evolving phased approach, or starting with your most important, high-intent leads. Focus on the strategy first then pick your starting point!

Reporting Capabilities Differences SFDC vs B2BMA (1:10pm – 1:35pm EST)

It can be difficult to determine which environment is best for the reporting you need: Salesforce or Marketing Cloud? 

Sercante’s own analytics whiz Dominique Beaudin explores which tool to use when and demystifies reporting across platforms. She’ll also cover use cases, best practices, and how to determine which system to use (and when you might need to move on).

MarDreamin’ Agenda for November 4, 2022

Why Salesforce Admins Should Get To Know Marketing Cloud (10:40 am – 11:05 am EST)

As Salesforce evolves, the lines between its Clouds continue to blur. 

Two initiatives that will have large impacts on our CRM data are driving Marketing Cloud closer and closer to the other Clouds: 

• Salesforce Genie (CDP)
• Personalization

Chris Zullo of AllCloud walks us through these initiatives and why Salesforce admins should get acquainted with Marketing Cloud.

The Trifecta of Website Event Management (1:20pm – 1:45pm EST)

With form completion at an all time low of less than 1%, website events are getting harder to gather engagement on. The experiences your prospects have on your website (and how your team interacts with this engagement) is crucial in setting yourself apart from your competition. 

Learn how to deliver fresh event options to your audience on your site via chat from Jennifer Lynn Schneider of Qualified. Jennifer shows us how conversion rates can excel and how fresh bespoke experiences provide return visitors something new to engage with each time they interact with your site. 

Find the full MarDreamin’ 2022 agenda

Of course, MarDreamin’ offers so much more. Explore the full agenda – use the filters to drill down to more sessions that are perfect for YOU!
Level-up your experience with a training workshop pass. One flat fee gets you access to ALL workshops (recordings available for 30 days). Learn all about workshops and get your pass.

Attending Salesforce Trailblazer community events is a great way to learn a new skill, expand your professional network, and stay up to date with Salesforce news and best practices.

Geography is no longer a barrier to attending Salesforce user group meetings, we’re seeing an uptick in virtual meetings for regional groups that are inviting speakers who live outside the group’s base region. At the same time, the world is opening up again to in-person meetings, too.

What that means for all of you is that it’s a wonderful time to be part of the Salesforce community.

July 2022 Salesforce community events for marketers

There’s a nicely balanced mix of in-person and virtual events coming up in July 2022 that you’ll probably want to attend. Here’s a list of the ones we’re watching.

July 13-14, 2022 | Forcelandia | Portland, Oregon, United States

Sign up to attend (in-person)

A pleasant mix of APIs and IPAs, Forcelandia treats you to excellent topics on the Salesforce platform’s programmatic side. Forcelandia will again feature learning tracks and a line-up of intriguing speakers at this intimate tech event you won’t want to miss at The Kennedy School.

Whether you build with clicks or with code, the sessions offered during Forcelandia will leave you with a thirst for more!

July 14, 2022 | The “Death of Cookies” & The Impact on Marketing Automation | 414 Digital, Milwaukee, WI, United States

Sign up to attend (virtual)

There’s been a lot of talk (and fear) about the “death of cookies.” Some even suggest it will end marketing as we know it. In this session, we’ll talk about what’s changing, what isn’t, and how marketers can navigate this rapidly evolving landscape.

While the shift toward greater user privacy may change a few things, we don’t see it as an end — just another evolution in how we make the magic work.

July 14, 2022 | Salesforce Flow w/ Nana Gregg | Salesforce User Group, Des Moines, United States

Sign up to attend (hybrid event)

We have another treat for you this July. We have Nana Gregg and Eric Dreshfield both coming on-site to present. These are two powerhouse names in the Salesforce community and you will have the opportunity to meet them in person. Both are Salesforce MVP Hall of Fame members.

July 17, 2022 | B2B Commerce on Lightning Experience: Intro Session | Salesforce Women in Tech Group, Noida, India

Sign up to attend (virtual)

Salesforce Noida Women in tech is coming up with a series of sessions on “B2B Commerce on Lightning Experience.” In this series of sessions, we will be covering below points:

• Introduction on B2B Commerce Lightning Experience 
• Creating a store
• Data Import
• Buyer User experience
• Guest user experience

This event will contain the Introductory session of B2B Commerce on Lightning and features Sunidhi Takkar, Salesforce Practice Leader and director in PWC with 17 years of cross-functional experience in the technology industry, as a speaker.

July 19, 2022 | The “Death of Cookies” & the Impact on Martech | Sercante Ungated Webinar

Sign up to attend (virtual)

There’s been a lot of talk (and fear) about the “death of cookies.” Some even suggest it will end Marketing as we know it. In this session, we’ll talk about what’s changing, what isn’t and how marketers can navigate this rapidly evolving landscape.

While the shift toward greater user privacy may change a few things, we don’t see it as an end — just another evolution in how we make the magic of marketing work.

July 19, 2022 | Marketing Cloud Account Engagement Product Roadmap powered by Pardot | Salesforce Product Team

Sign up to attend (virtual)

Join us as our Product Team shares the latest features and updates to Marketing Cloud Account Engagement, powered by Pardot, as well as what’s ahead for the second half the year and beyond. We’ll take a look at recent enhancements from the Spring and Summer ’22 releases – including extensibility enhancements and our new Slack App — as well as where the future of marketing automation is headed and the exciting innovation we have planned.

Don’t miss this opportunity to learn how to make the most out of your marketing automation strategy with in-depth product demonstrations.

*Please note this session is only available to watch live*

July 19, 2022 | Conhecendo o Tableau CRM / CRM analytics | Salesforce Admin Group, Belo Horizonte, Brazil

Sign up to attend (virtual)

O Tableau CRM é Salesforce: seguro, confiável, escalável e, claro, móvel! 

Ele permite a todos em sua organização obter acesso imediato a poderosos insights de dados por meio de sua interface “apontar e clicar” intuitiva e visual. Ao usar um navegador para desktop ou um dispositivo móvel, você pode obter as respostas necessárias a partir de seus dados a fim de conduzir seu negócio.

Neste evento, o Leandro Barion, Salesforce Certified System and Application Architect na Salesforce, nos apresentará as principais funcionalidades e recursos do Tableau CRM/CRM analytics. 

Você não pode perder mais este evento da Comunidade de BH. Participe conosco!!

July 20-22, 2022 | Midwest Dreamin’ | Salesforce Community Conference, Minneapolis, Minnesota, USA

Sign up to attend (in-person)

Midwest Dreamin’ is a Salesforce community-led event. It is organized by the Midwestern Salesforce Community Group leaders & Salesforce MVPs.

July 21, 2022 | Trailhead and Certification AMA | Salesforce User Group, San Diego, United States

Sign up to attend (virtual)

Jean Velonis, Technical Program Manager for Credentials at Salesforce, will talk all about Trailhead, your next Certification, and answer your questions. Join us for an AMA-style chat and get inspired!

July 21, 2022 | Conditional Completion Actions Demo & Brainstorming | Salesforce Marketer Group (Pardot), Portland, United States

Sign up to attend (virtual)

Please join us as we explore the new conditional completion actions and come with your ideas and questions on this feature and all new Pardot features that dropped with the latest release.

July 22-23, 2022 | Witness Success | Salesforce Community Conference, Minneapolis, Minnesota, USA

Sign up to attend (in-person)

Empower, support and invest in Salesforce Women in Tech user group members & leaders with a two-day event. Attendees will learn, network, grow & ultimately excel in their Salesforce careers, be role models and mentor others. 

July 22, 2022 | Pardot User Group für Einsteiger | Salesforce Marketer Group (Pardot), Dusseldorf, Germany

Sign up to attend (virtual)

Programm:

• Begrüßung und Einführung in Trailblazer Community + Trailhead
• Pardot Campaigns vs. Salesforce Sales Cloud Campaigns = Connected Campaigns
• Pardot User vs. Salesforce Sales Cloud Profile = User Sync
• Pardot Classic App vs. Pardot Lightning App – ab Herbst 2022 ist die Pardot Classic App nicht mehr verfügbar

July 22, 2022 | The What, Why and Hows of Salesforce Reporting | Salesforce Developer Group, Mathura, India

Sign up to attend (virtual)

Reports give you access to your Salesforce data. You can examine your Salesforce data in almost infinite combinations, display it in easy-to-understand formats, and share the resulting insights with others.

July 23, 2022 | Marketing Cloud Workshop (Web Studio) | Salesforce Women in Tech Group, Kolkata, India

Sign up to attend (virtual)

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing.

July 26, 2022 | SFMC Dev Group Recipe Hackathon | Salesforce Marketing Cloud Developers Group (Virtual)

Sign up to attend (virtual)

The recipe hackathon is an opportunity for members to contribute towards helping to make some awesome open source SFMC solutions. The hackathon rule is simple => let’s share the 💖 and help each other.

Each person presenting will be answering three questions:

1. What they are building.
2. Where people can  find their project.
3. What help they need.

Join to learn and to share your knowledge. Beginners and experts are all welcome.

July 27, 2022 | Marketing Cloud for Nonprofits (aka M4NGO, pronounced ‘Mango’) | Salesforce Nonprofit User Group, Sydney, Australia

Sign up to attend (virtual)

Finding the right marketing communications tool to work with Salesforce Non Profit Cloud is always a topic that sparks vigorous discussion and debate in the user group. Last year, Salesforce introduced a new package of Marketing Cloud that is aimed specifically at nonprofits.

Marketing Cloud for Nonprofits (aka M4NGO, pronounced ‘Mango’) is designed to help nonprofits quickly and efficiently create more personalized experiences, no matter where they are in their digital transformation journey.

Stephane With, Lead Marketing Solution Engineer at Salesforce.org, will showcase M4NGO to help you decide if it’s a good fit for your organisation. There should be plenty of time for discussion at the end. We would love to hear from you how M4NGO compares to your current solution. 

July 27, 2022 | Lead generation & qualification using Pardot Engagement Studio | Salesforce Marketer Group (Pardot), Melbourne, Australia

Sign up to attend (virtual)

Join Clayton Nelson and Cat Binstead to understand how Pardot Engagement Studio can be used to fuel your pipeline with qualified prospects. 

This virtual session will include:

• Key steps to capture prospects
• Identify touch points that will promote engagement
• What is a marketing qualified lead in Pardot?
• Case study for nurturing leads in the education sector using Salesforce data

July 27, 2022 | New Feature: Let’s Discuss Conditional Completion Actions | Salesforce Marketer Group (Pardot), Austin, United States

Sign up to attend (virtual)

We’re all excited about the new Conditional Completion Actions feature. Have you started using them yet? During this upcoming virtual session, we’ll talk about 3 ways to use it right away.

This session as always will be open to questions from our audience, so come prepared!

July 27, 2022 | B2B Marketing/Pardot User Group Virtual Happy Hour | Salesforce Marketer Group (Pardot), San Francisco, United States

Sign up to attend (virtual)

We are thrilled to see that our community of talented professionals continues to grow. Join us and discuss all things B2B marketing (Pardot, Salesforce, DemandGen, Content Marketing etc.). Come ready with any marketing questions or issues you may have. This group of experienced professionals is ready to help!

Everyone is welcome!

July 28, 2022 | Midwest Dreamin’ + WITness Success Recap! | Salesforce Nonprofit User Group, Chicago, United States

Sign up to attend (virtual)

Couldn’t make it to Minneapolis this month for Midwest Dreamin’ and WITness Success? We’ve got you covered! Join us for the group’s favorite tips, tricks and takeaways from the events. If you were able to attend the events, join us to share what you learned!

July 29, 2022 | Introduction to Ampscript for Email Marketing | Salesforce Admin Group, Udaipur, India

Sign up to attend (virtual)

As the world is moving towards personalized content in an email and clients are focused on getting an email build which can be dynamic based on users behavior, AMPscript by Salesforce for marketing cloud is an unique offering which is a easy to learn yet powerful language to help modularize your content.

Whether you are new to Marketing cloud or seasoned professional, this session covers basics of AMPscript and helps you think in utilizing ways to make the email dynamic.

It’s a 2-hour session with hands-on scenarios followed by a Quiz. Do make sure to give your full attention to be able to crack the quiz.

This session will be delivered by Anurag Saha , Senior Software Engineer from EPAM Systems, holds 3x Salesforce Marketing Cloud Certification and has 4+ years of experience in SFMC and 6+ years in IT. 

Experience the benefits of Salesforce community events

Bottom line, get yourself out there and sign up for Salesforce community events. We promise you’ll connect with likeminded people, expand your skills and knowledge surrounding the Salesforce platform, and probably share a few laughs.

Did we miss your event? While we make every effort to find all the events marketers on Salesforce care about, we’re human, ya know. 

Share the details of your event in the comments below and we’ll add it to our list! Or tell us which event you’re most excited about.

Are you a subscriber? Subscribe to our newsletter to get this calendar of events sent to your inbox each month.