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How To Create Your First Survey Using Salesforce Surveys

How To Create Your First Survey Using Salesforce Surveys

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Salesforce Surveys is now available with the Spring ’18 release! This new feature allows you to create easy-to-use forms for collecting feedback and data by using a simple editor. All the survey data you collect is stored within your org. You can then use Salesforce to view survey data, create reports and dashboards, and share insights with your company. I’m going to walk through how to enable, customize and activate your first Salesforce Survey.


Salesforce Surveys is available by default in: Developer, Enterprise, Performance, and Unlimited Editions with Health Cloud. If you have Developer, Enterprise, Performance, and Unlimited Editions without Health Cloud, you can still create a one survey for no additional cost. However, if you want to create multiple surveys, there’s an additional fee.

1. Enable Surveys within your Org

Navigate to Setup > Feature Settings > Survey > Survey Settings and toggle the setting to Enabled

Enable Surveys within your Org

2. Give users permission to create surveys

Now that you have enabled Surveys within your org, you will need to give users permissions to create surveys. According to the Salesforce documentation, there should be a permission set called Survey Creator, which you can clone. In my testing, I haven’t seen this permission set available. So, you will need to create your own permission set and give users Read, Create, Edit, Delete permissions to the Surveys and Survey Invitation objects.

Set Survey object permissions
Set Survey Invitation object permissions

Assign the new permission set to the users who will create surveys.

3. Customize your start page

When you create a survey the first page that appears in the start page. This will be the first thing your respondents see when clicking on the survey link. You can add some header text and a description for your survey.

Customize Survey Start Page

4. Add your Questions

You can choose from 5 different question types when creating a survey:

  1. Radio: Only one answer can be selected
  2. Multiple: Multiple answers can be selected
  3. Text: a free-form text response
  4. Rating: a custom rating from a scale
  5. Date: a date from a calendar

To add a question, click the add a question button and select your question type. You will be prompted to enter your question, an optional description, and any values depending on the field type you selected.

Add survey questions

You can turn off the description by click the “x” in the top right corner of the description box or by clicking on properties and unchecking description. The properties box is also where you can mark the field as required. By default none of the questions are marked as required.

Toggle required and description

Questions are listed down the left sidebar. You can also click on a question within the sidebar to copy or delete the question.

6. Update the ‘Thank You’ Page

Click on the last card in the sidebar to customize your ‘thank you’ message.

Update survey thank you page

5. Customize the survey to match your brand

Click on the paint brush icon to update font colors, button colors, background images and colors. If you choose to upload a background image the image size cannot be more than 750KB.

Update survey background image
Update survey styles

Font sizes and font families must be updated using the WYSIWYG editor provided for each question, thank you page and start page.

6. Activate it!

When you’re happy with your Survey or if you want to test it, click the activate button in the top right corner of the page.

Activate your survey

7. Get your link and send out your Survey

Click on the Send tab to get the link of your new Survey. Select whether you want to send your survey to participants within your company or outside your company. To enable participants to take the survey without logging in, make sure that you have Communities are enabled in your org and public access is enabled for the community.

Get survey link

Select anonymize responses if you want to participants to take the survey without revealing their name or other identifying information.

Select let participants see their responses if you want to allow participants with Salesforce accounts in your org to access their response records after completing the survey.

8. View the responses

Survey responses can be viewed by clicking on the analyze tab within the survey builder.

See survey responses

If the Analyze page in the Survey Builder doesn’t give you the information that you need, you can create a custom report type for survey responses.


Send me a tweet @jennamolby, or contact the Sercante team for help.

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  • Jenna is a Marketing Operations leader with over 10 years of experience working with both enterprise organizations and start-ups. She started her career as a consultant, helping B2B and B2C clients get the most out of Marketo, Pardot, Marketing Cloud and Salesforce. She then moved in-house, working with B2B SaaS companies, helping them build their sales and marketing technology stacks and processes from scratch.

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