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Managing consent records in Marketing Cloud on Core (aka Marketing Cloud Growth or Advanced Edition) has raised many questions. While most agree with the concept of consent, generating individual...
In today’s international and digital business landscape, modern marketers often coordinate messaging and strategy across multiple countries or regions. Luckily, Marketing Cloud Account Engagement (Pardot) is an ideal tool...
You’re a responsible marketer and adhere to the Salesforce Marketing Cloud Account Engagement (Pardot) Permission-Based Marketing Policy. You’ve enabled Marketing Data Sharing (MDS) rules to ensure that prospects who...
You can keep your free snacks and ping pong tables. If we’ve learned one thing from the pandemic, it would be that employees really want the ability to work...
We marketers have pivoted our strategies to comply with GDPR in the past, but a recent court ruling may have us scrambling to change the way we use Google...
In September 2021, Apple privacy changes will start having a big impact on Pardot email marketing reporting metrics. Are you ready to pivot your reporting strategy in response to...
Are you trying to send something to opted out prospects in Pardot and wondering if operational emails could be a fit? This article breaks down everything you need to...
A lot has gone down the weekend — and I’m not just talking about Game of Thrones.
I’ve had an opportunity to speak at several user groups and regional community events about GDPR, and the one question that always comes up is: “When is this coming...
It was the best of email marketing, it was the worst of email marketing. If your inbox is anything like mine, it’s been absolutely crushed by all this GDPR...
Accessibility of digital content is something that hasn’t really been on my radar before. Like, at all. Didn’t even know it was a thing. I first heard about it...
“You guys, we can’t. It’s like actually illegal.” –Me, to a room full of raised eyebrows, doing my darndest to convince sales reps not to spam everyone and their...
A few weeks ago, I shared a post on Pardot and GDPR compliance. Since then, a few people have asked me how this relates to CASL and if it’s...
Compliance? *gag* There are few things I like thinking about less than regulations impacting email marketers. But, it’s important for our businesses to CYA and it’s good for us...
As you may have heard, Apple made a move that significantly limits the ability advertisers and companies have to place cookies on your devices. Changes are coming down the...
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