We’re getting ready for TrailblazerDX 2023 (formerly TrailheadDX) — which was previously known as the big Salesforce community conference event for anyone who builds on the Salesforce platform using developer or declarative solutions. However, we’re finding that people who fill roles from all corners of the Salesforce ecosystem are traveling to TDX in recent years. That can include Salesforce admins and general users, consultants, and analysts in addition to developers and architects.
In this post, we’ll cover all the things our marketing friends should know about the 2023 TrailblazerDX conference.
2023 TrailblazerDX Details
TrailblazerDX is taking place March 7-8, 2023, in San Francisco as well as virtually through Salesforce+ live streams and on demand after the event ends. Salesforce is expecting around 25,000 attendees who can choose from 200+ technical sessions, product demos, workshops, and hands-on learning.
Go here to check out the official Salesforce description for the event.
If you’re a marketer or support a marketing team from any one of those roles and nerd out about the backend of Salesforce, then there’s a good chance you’ll want to catch a few TrailblazerDX sessions this year.
Sercante Team TDX Sessions
Team Sercante will be out in full force at TrailblazerDX. If you’re going to be there in person, let us know so we can meet up to chat.
You can find our dragons dropping knowledge during these sessions:
Account Engagement Extensibility: Automation to the Extreme
Tuesday, March 7 | 12 PM PT | Learn More
Learn how to expand communication channels and expand the event experience with marketing app extensions. Discover how to reduce manual efforts with API V5 for Flow.
Speakers:
- Christopher Cornett, Senior Product Manager, Salesforce
- Adam Erstelle, VP of Technology, Sercante
Discover How Data Cloud for Marketing Unifies Customer Data
Tuesday, March 7 | 1:30 PM PT | Learn More
Customers are constantly changing and your data needs to evolve with them. Learn how to make every digital moment smarter using the power of unified data within Data Cloud for Marketing.
Speakers:
- Adam Erstelle, VP of Technology, Sercante
- Heather Rinke, Salesforce Product Director, Sercante
Evaluate and Make Critical Design Decisions
Wednesday, March 8 | 12 PM PT | Learn More
Learn how an admin, architect, consultant, and developer approach critical design decisions. See how each role evaluates challenges when solving for specific user needs.
Panelists:
- Skye Tyler, Solution Architect, Exponent Partners
- Adam Erstelle, VP of Technology, Sercante
- Karmel James, Senior Salesforce Administrator , Viz.ai
- Hayley Tuller, Founding Partner & Head of Services, Navigators
- Michelle Hansen, Principal, Slalom
Marketing-focused TrailblazerDX sessions
We’re always on the lookout for sessions our fellow marketers should catch.
You’ll want to attend these sessions if you’re attending TrailblazerDX in real life this year. But if you’re not gonna be there in person, then check out the full schedule of sessions you can watch virtually on Salesforce+.
Dive into Data: CRMA vs. Salesforce Reports and Dashboards
Tuesday, March 7 | 1 PM PT | Learn More
Review Salesforce reports and dashboards and introduce learners to the world of CRM Analytics. Compare product features, uncover nuances, and take your analytics insights to the next level.
Speakers:
- Rahul Shah, Manager, APAC Delivery, Salesforce
- Mari Greenburg, Principal Instructor , Salesforce
Best Practices for Implementing Data Cloud
Tuesday, March 7 | 12 PM PT | Learn More
Learn to unlock value across the implementation journey for Data Cloud, Salesforce’s customer data platform, from use case discovery to data ingestion, unification, segmentation, and activation.
Speakers:
- Arvind Raman, Director, Cloud Solution Alliances , Salesforce
- Andrew Lee, Product Marketing Manager, Salesforce
Find Your Community in the Cloud
Tuesday, March 7 | 12 PM PT | Learn More
New to the Salesforce ecosystem? Building professional connections and strong relationships requires work. Learn how to forge your own path and create your community with Salesforce.
Speakers:
- Najee Bartley, Marketing Cloud Consultant, Jaimee An LLC
Marketer Networking Knowledge Hour
Tuesday, March 7 | 12:30 PM PT | Learn More
Marketing is as hot as a firecracker, but how do you ignite that spark? Marketers need to constantly be plugged in. Learn about the power of brand advocacy and nurturing community to achieve success.
Community Cove Networking Event
Maximize Mobile Engagement
Tuesday, March 7 | 3 PM PT | Learn More
Learn how to increase user engagement with your mobile app by taking advantage of event-driven journeys, in-app experiences, and push messages.
Speakers:
- Caitlin Dwyer, Senior Product Manager, Salesforce
- Monica Marathe, Product Manager, Salesforce
An Architect’s Guide to Cross-Cloud with Data Cloud
Tuesday, March 7 | 3:30 PM PT | Learn More
Learn the foundations of successful cross-cloud architecture across the Lightning Platform, Commerce Cloud, Marketing Cloud, and Data Cloud from data mapping to integration to environment management.
Speakers:
- Craig Poirier, Sr. Director, Slalom
- Mike King, Sr. Director, Global Salesforce Commerce, Slalom
- Gillian Reynolds, Slalom
Deep Dive into Marketing App Extensions for MCAE (Pardot)
Tuesday, March 7 | 3:30 PM PT | Learn More
In this session, we will examine the different use cases for MCAE External Actions & Activities and demonstrate how to leverage external actions within Engagement Studio to send a webhook.
Speakers:
- Brandon Walton, Consultant, Cypress Learning Solutions
- Tasha Rucker, Founder, Principal Consultant, ReadyCRM
Architect the Ultimate ABM Experience
Wednesday, March 8 | 11 AM PT | Learn More
Learn how Copado leverages Sales Cloud to connect and power ABM journeys across digital ads, BDR outreach, automated nurtures, sales engagement, and field programs.
Speakers:
- Cameron Tyler, Senior Director, Demand Generation, Copado
- Halie Vining, Sr. Director of Field Marketing, Copado
Explore the Marketing Cloud Programming Languages
Wednesday, March 8 | 11:30 AM PT | Learn More
In this session we will cover the programming languages available on the Marketing Cloud Platform and how to use them. We will explore AMPscript, SSJS, GTL, SQL, and more.
Speakers:
- Danielle Larregui, Marketing Cloud Developer Advocate, Salesforce
5 Tips to Optimize Your Data Lifecycle
Wednesday, March 8 | 12:30 PM PT | Learn More
During this session you will learn the five stages of the data lifecycle, common mistakes, how Salesforce can support your data lifecycle and actionable advice for optimizing the data lifecycle.
Speakers:
- Andrew Fragias, Product Manager, Validity
Activate Customer Data in Journey Builder
Wednesday, March 8 | 1 PM PT | Learn More
Data is the key to personalizing customer journeys. Learn how to activate data from the Customer Data Platform to inform, activate, and alter journeys in Marketing Cloud Engagement.
Speakers:
- Abbe Spaans, Senior Director, Product Management, Salesforce
- Miku Konsolas, Principal Architect, Salesforce
- Tyler Staley, Director of Product Management, Salesforce
Dynamic Content: Personalization Taken to the Next Level
Wednesday, March 8 | 1 PM PT | Learn More
In this session you’ll learn how dynamic content and personalization can reduce unneeded friction points in the buyer’s journey. Powered by Marketing Cloud Account Engagement (Pardot).
Speakers:
- Stephen Stouffer, VP Marketing Operations, SaaScend
Personalize Customer Journeys with Vonage Communication APIs
Wednesday, March 8 | 1:30 PM PT | Learn More
Businesses need to streamline customer journeys across channels. Learn to create customized conversations with Salesforce CRM and Vonage communications APIs and bring together data, systems and users.
Speakers:
- Oscar Rodriguez, Senior Director Global Solutions Engineering, Vonage
Increase Productivity: Customizing the Marketing Cloud
Wednesday, March 8 | 3:30 PM PT | Learn More
Learn how to leverage Package Manager and custom activities to supercharge your customer engagement with Marketing Cloud and empower your marketing teams to do more.
Speakers:
- Mark Rosato, Senior Solution Engineer, Salesforce
TrailblazerDX 2023 Musical Guest: Fallout Boy
Did we mention Fallout Boy is the TDX musical guest this year?
Those of us who aren’t attending IRL are fighting the FOMO in hopes that the show will be broadcasted live on Salesforce+.
Image: Salesforce
See you at TDX 2023!
So, TrailheaDX was known as the developer conference, but TrailblazerDX opens the doors for everyone on the Salesforce platform to learn how it works.
And while marketers don’t always get the attention they deserve, we see lots of exciting things on the horizon for our pals. It’s especially evident at this year’s TrailblazerDX conference.
Attending TrailblazerDX in person?
If you’re lucky enough to catch TrailblazerDX in person this year, then we should meet up!
Visit this page to let us know you’re going. We’ll reach out to find the perfect time to talk. And remember to say “hi” to our dragons who are part of the following TDX sessions:
- Discover How Data Cloud for Marketing Unifies Customer Data | Learn More
- Account Engagement Extensibility: Automation to the Extreme | Learn More
- Evaluate and Make Critical Design Decisions | Learn More
Have a favorite memory from last year’s TrailblazerDX conference? Tell us about it in the comments.
