The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness.
Winners of the MarDreamin’ awards get bragging rights for their team and company, a sweet prize pack, and a fancy trophy to remind them how awesome they are every day. And the MarDreamin’ team announced the MarDreamies winners during the After-Party, which took place November 3, 2022.
Check out this blog post to get details about the full MarDreamin’ conference — including information about watching all session and keynote replay videos.
MarDreamies Award Categories
The MarDreamies awards are divided into five categories to honor the teams behind the magic:
Social Impact: Creating positive change through Pardot
Grassroots Innovation: Scaling small business with Pardot
Extending Pardot: API-driven solutions
Best in Show
You can find all the details about what went into choosing the award winners in this blog post.
2022 MarDreamies Award Extending Salesforce Category Winner: Nebula Consulting
Here’s the solution that won the MarDreamies 2022 award for the Extending Salesforce category, which recognizes teams that build API-driven marketing solutions. The MarDreamies Extending Salesforce award went to Nebula Consulting, which was submitted by Kyle Blacker and Sarah Kelleher.
What does Nebula Consulting do?
Nebula Consulting started out in 2012 as a core Salesforce consultancy practice. Since then, the team has added Pardot, Communities and CPQ to their skillsets. However, Nebula Consulting’s focus then remains the same today — helping companies to grow their revenue.
To do this effectively, they believe that first and foremost the company’s consultants must truly understand the sales & marketing process. That drives them to only hire the very best people with relevant real-world experience. That’s why they truly believe that there is no team better to work alongside your own.
The Enhanced Engagement History component allows users to view and inspect Prospect activities, regardless of which Pardot Business Unit (PBU) the user is logged into. It also allows users to interact with the activities, to view the emails sent and engaged with, without ever needing to leave the record page.
The standard Engagement History component displays activities from one Business Unit at a time depending on the BU a User was last logged into. Users are required to switch PBU just to see if there had been any cross-activity or if Users aren’t aware of this then they will see inaccurate data. Users can see an email had been engaged with, but not what the email was.
Why Nebula build the Enhanced Engagement History component
The initial concept of the product came from a problem a customer of Nebula was facing. What initially started out as a single consultant’s task evolved into several members of different teams collaborating.
After the solution for the customer was deployed, we identified areas where this solution could be improved and developed further in a managed package to distribute via the Appexchange. We became an ISV partner as part of this process which was a complete new way of doing business for us.
Challenges the team overcame
During the initial concept phase, the team at Nebula wasn’t sure whether data from multiple PBUs could be collated into one place. In discovery and testing, they found the API in general to be a challenge; making sure to return correct information, remove unwanted data and optimize accordingly.
Results of the project
The Enhanced Engagement History app provides time-saving and productivity benefits, not only providing greater visibility for Salesforce users without the need to switch PBU, but also in returning data using the API quicker than the standard component.
The majority of the component uses the Pardot API, however various security features using Apex were implemented. For example, ensuring that if a user doesn’t have access to a Lead, then they still can’t see that Lead. There are security checks in the background. In addition, with the flexibility of Salesforce we developed this as a Lightning Web Component that is customizable.
Finding innovation while meeting client needs
The team at Nebula Consulting found an innovative way to meet their client’s expectations. And they found a way to build on that solution so other Pardot customers can use it.
Enhanced Engagement History reveals marketing engagement across multiple Pardot Business Units to give users rich insights to make data-driven decisions and drive meaningful customer conversations. It’s a solution that embodies the spirit of extending Salesforce, which is why it was chosen for a 2022 MarDreamies award.
Check out this blog post to learn more about the MarDreamies awards. Or, share a few words to congratulate the winners using the comments section below.
Wondering if we recorded MarDreamin’ 2022 sessions and keynotes? Well look no further. We have all the MarDreamin’ replays you seek.
MarDreamin’ is a Salesforce community conference that unites marketers for four days of virtual learning, networking, and fun. It’s jam-packed with so much content that it’s impossible to watch it all live.
Luckily for you, all sessions were recorded with the exception of one. We’ll give you an overview of the highlights and top it off with information about watching all the MarDreamin’ replays.
How to watch all MarDreamin’ replays
Eh, we’ll get straight to the best part. Visit this page and complete the form to get access to all MarDreamin’ 2022 sessions and keynote replays.
Every session and keynote is in there with the exception of one. The Marketing Cloud Account Engagement (Pardot) Roadmap session was not recorded.
However, Salesforce delivers a few of these Marketing Cloud roadmap sessions each year. Keep an eye out for the next one by clicking here to become a The Spot subscriber. The monthly newsletter includes a calendar of upcoming events like these periodically scheduled Salesforce roadmap sessions.
MarDreamin’ 2022 Overview
The conference took place November 1-4, 2022, inside the Goldcast virtual summit platform. More than 2,500 attendees signed up for the MarDreamin’ event from 65 countries.
It included three learning tracks based on which tools attendees use and a fourth that served as a catch-all for strategy and career sessions.
The tracks were:
Marketing Cloud Engagement
Marketing Cloud Account Engagement (Pardot)
Salesforce platform & Analytics
General/Administrative
Here’s what went down each day of MarDreamin’ 2022.
MarDreamies Award Winners 2022
Marketing teams deserve recognition for the not-always-glossy work they do behind the scenes to build, manage, and report on marketing campaigns. And that’s the goal of the MarDreamies Awards.
Here’s who won the 2022 MarDreamies Awards, which were announced during the MarDreamin’ After-Party on Day 2 of the conference.
MarDreamin’ Day 0 Overview (Pre-conference Training Workshops)
The unofficial first day of MarDreamin’ was for people who purchased passes to attend the pre-conference training workshops. It included nine course sessions and one panel session from which attendees could choose to watch live.
Back to Basics: How To Maximize Your Efforts Through Automation in MCAE (Pardot)
Kick Off Your First Welcome Series with Journey Builder (Marketing Cloud)
Connected Campaign and ROI Reporting Strategies for MCAE (Pardot) and Sales Cloud
Building Dynamic B2B Customer Journeys Within MCAE (Pardot)
Getting Started With Lead Routing in MCAE (Pardot)
Going Beyond B2BMA: Use CRM Analytics to Create Custom Dashboards
Seasons of Change: Trends, Tips and Tricks to Thrive In the Salesforce Ecosystem [PANEL]
The Day 0/Workshop Day panel session included diverse perspectives from people with valuable insights into working in the Salesforce ecosystem. Attendees heard from Vicki Moritz-Henry, Erick Mahle, Renee Davis, Kate Perez, and Joanna Rotter.
Here’s a little gift for you… go watch the replay of this panel session by clicking here to get free access to all MarDreamin’ sessions. Sign up, and then you’ll find it in the list of all session replays.
MarDreamin’ Keynote and Panel Session Highlights
The week of MarDreamin’ balanced inspirational and skill-building content for marketers with a bit of fun mixed in. Because, you know, that’s what MarDreamin’ is all about.
These are the keynote and panel session highlights. You can watch full replays of all sessions and keynotes (with the exception of the Pardot Roadmap session) for free by completing the form on this webpage.
Keynote – Belonging: How to Build a Support Network & Find Your People
It can be a lonely existence for marketing technologists and changemakers trying to transform their organizations. If we do our job right in the world of marketing automation, our jobs look easy — and we don’t always get the respect, appreciation, and support we need from others when that happens.
This keynote kicked off MarDreamin’ by talking about the power of networks and community. We talked about how to give and get support, navigate the various groups in the ecosystem, and how we can all be a part of building community in and outside of our teams.
Exploring B2B Marketing Trends and Best Practices With Marketing Cloud Account Engagement
Learn how our panelists have built and put into play dynamic processes in their organizations using Marketing Cloud Account Engagement (Pardot) to improve their B2B Marketing. In this session, we will also explore Pardot’s newest features and how to use them within your own organization to maximize your output.
Does It Integrate With __? Tips To Getting The Most Out Of Your Integrations (In Pardot)
Learn from our panelists on how to improve the efficiency of your marstack by leveraging integrations across your marstack and what to do when things “don’t integrate as we expected”. In this session, we will also explore a roadmap of how to tackle a new integration project and how to leverage the Pardot API to access data beyond Salesforce. This will be a good guide of what a marketer needs to know when talking to technical folks.
The Road To Email Compliance: The Basics, Challenges, and Gotchas
Learn how our panelists implemented marketing compliance solutions in their own organizations. In this session, we will explore the basics of different options you have as an Administrator to capture and process marketing consent and what are some lessons learned from the process by our panelists.
Bring the Magic to B2B Marketing with Genie and Account Engagement
Learn how Salesforce Genie allows marketers to meet customer demands amid privacy changes and asks to do more with less. We will share how Account Engagement’s new API enhancements and extensibility features lay the foundation for bringing the magic to B2B marketing.
Plus an exclusive fireside chat with Jay Wilder, VP, Product Marketing, Marketing Cloud at Salesforce and Eric Zenz, SVP, Product Management, Marketing Applications at Salesforce.
Supercharge Data-Driven Experiences with Customer Data Platform
Top brands are using Customer Data Platform (CDP) to make every customer interaction smarter, easier, and more efficient. Learn how to unify data to build a single source of truth and drive personalization at scale.
Featuring:
Jenny Smith, Salesforce
Jill Katz, Salesforce
Andrew Lee, Salesforce
MarDreamin’ Session Highlights
The MarDreamin’ 2022 conference welcomed over 60 speakers who delivered 55 speaking sessions. The content of the sessions ranged from Salesforce Marketing Cloud Engagement and Account Engagement to Analytics, the Salesforce platform and general marketing strategies.
You can find information about each of the session tracks and what they included by following the links below.
Here are a few screenshots and descriptions from key MarDreamin’ sessions. Remember, you can watch all session replays by clicking on this link and completing the form.
7 Tips To Bridge The Gap Between Sales And Marketing
It’s time for sales teams and marketers to realize they’re all working toward common goals — to keep customers happy and smash revenue targets. And we all know that sales and marketing teams that work together do more with less and shine brightly in the customer’s eyes.
In this session, get 7 actionable insights to use when building relationships between sales and marketing teams through shared technology tools. You’ll learn how to make the best decisions for your tech stack and how to encourage open communication between the teams.
This presentation is especially valuable for companies currently implementing Marketing Cloud Account Engagement (Pardot), but it is also relevant for teams with existing implementations.
Featuring:
Sharon Taylor, PMMI Media Group
Breaking Borders: Going Global With Marketing Automation
Over the last few years, Salesforce has cemented Pardot / Account Engagement its as a strong competitor in the enterprise B2B Marketing Automation space, moving away from a historically SMB focus. But, when your teams are based across the globe, how can you really build a successful multi-regional marketing strategy?
Join this session to learn how to:
Structure and organize a global MA platform
Balance global collaboration with regional independence
Run a well-organized operation
Empower your people
Leverage the full suite of tools in MC Account Engagement for a truly global marketing automation strategy
Featuring:
Sarah Kelleher, Nebula Consulting
Reporting Capabilities Differences SFDC vs B2BMA
This presentation will be focused on when to use what tools including use cases and best practices. Determine what each system is best at reporting on (and when you might need to move on) is top of mind for marketers and leadership teams. We’ll dive into de-mystify reporting across platforms.
So, you’ve signed on to become a Marketing Cloud Account Engagement (Pardot) customer. Now what?
This session covers 10 steps to get you from beginner to where you want to be with Pardot marketing automation.
You will learn how to:
Identify where you are in your usage of marketing automation
Visualize a clear roadmap to fully maximize the system
Understand how to use automation or a faster sales cycle
Increase the tool’s return on investment (ROI)
Featuring:
Ryan Cammisa, Cloudtegic
A Beginner’s Guide To Administering Marketing Cloud Engagement
This session is for anyone new to the world of Marketing Cloud administration. You will learn about the foundational components of administering and managing a Marketing Cloud Engagement environment.
Topics include, but are not limited to:
Users
Business Units
Security
Process Automations
FTP Data
You will walk away with knowledge to effectively manage your Marketing Cloud Engagement org.
7 Tips for Securing Marketing Cloud Engagement in a Hybrid Work Environment
Two big takeaways from the pandemic era are that workers can be productive when working from home and that the vast majority expect to continue to work remotely (at least partially).
While there are plenty of benefits associated with a hybrid work environment, security is not typically thought of as one of them.
In this session we’ll discuss the security capabilities of Salesforce Marketing Cloud and how they can be used to secure your environment — no matter where your team is working from.
Why Salesforce Admins Should Get To Know Marketing Cloud
Salesforce as a platform continues to evolve and enhance its capabilities. It is made up of a few clouds and the lines between them continue to blur.
Marketing Cloud has traditionally been the furthest removed from its sibling “core” clouds. However, this is changing. Two of the bigger initiatives that are driving Marketing Cloud closer and closer to the other clouds are CDP and Personalization. Both these tools will have large impacts on our CRM data.
Learn about these initiatives and why Salesforce admins should get acquainted with Marketing Cloud.
Featuring:
Chris Zullo, Allcloud
Embrace A First-Party Data Strategy For Sales And Marketing
Third-party cookies are being phased out by most web browsers in the next year, and marketers must adapt to a new environment. In the new normal, using first-party data can become a true competitive advantage.
Natasha and Jaime will show you how to build a first-party tracking cookie strategy across your whole tech stack, relying on Sales Cloud, Marketing Cloud and MuleSoft as a foundation. We will present engagement strategies for mobile using event data, and show valuable examples of ROI strategies you can take to the boardroom.
Featuring:
Jaime Lopez, Aiven
Natasha Martin, Love’s Travel Stops
How the Right Message Can Increase Conversions
Discover the strategies and best practices that world-class marketing teams leverage to send the right message and increase conversion. We’ll also reveal how to prepare your team for the future of audience segmentation, and how to build a tech stack that will get the job done.
Featuring:
Jonathan Van Driessen, DESelect
How To Bring Pardot Capabilities Into Salesforce Flow
The Marketing Cloud Account Engagement V5 API allows external systems to work with Pardot data. But, what if that “external system” is actually our Salesforce Sales Cloud instance?
We have the Salesforce Connector to get things done between Pardot and Sales Cloud. And, thanks to the V5 API, we can extend that functionality by treating Sales Cloud as an external system.
This session will walk you through Flow Actions for Pardot, which is an app you can install in your org to get started with Salesforce flows for Pardot activities. You’ll leave with an understanding of how to install the app and use it to bring a range of Account Engagement (Pardot) capabilities into Salesforce Flow designer.
Turn Marketing Into a Recession-Proof Competitive Advantage
Get five marketing strategies to work smarter and rise above your competitors, even during economic downturns. We’ll equip you to execute ABM, nail nurture campaigns and prove your worth.
Here are a few screenshots from sessions that took place on MarDreamin’ Day 2.
Building Connected Pardot Campaigns: 6 Steps For Success
When a new marketing campaign is about to drop, marketers are usually rushing to get things set up in Pardot and live asap. However, this usually results in key elements being missed and ultimately impacts reporting for connected Salesforce campaigns.
In this session, Triana will talk you through a campaign setup checklist that will help ensure your data aligns correctly in Marketing Cloud Account Engagement (Pardot) and Salesforce and you don’t miss a thing!
Steps include:
Salesforce Campaign setup
Mapping out the campaign journey
Aligning marketing assets to your campaign
Considerations for offline activity
UTM tracking Testing that your setup is tracking correctly
Featuring: Triana Jarman, MarCloud Consulting
Building An ABM Strategy With What You Have
There are a lot of tools that promise account-based marketing (ABM) success. But you can implement an effective ABM strategy with the tech stack (and team!) you have.
In this session, we will review how to build out an ABM strategy with Salesforce and Marketing Cloud Account Engagement (Pardot). We’ll uncover ways to get sales and marketing aligned so you can deliver the right-channel messaging to the right-person at the right-time.
Topics covered include:
Creating your target account list and key buyer groups with sales using account persona insights, scoring, and grading.
Determining the best mix of channels, engagement points, and building personalized assets with HML and dynamic content.
Measuring the success of your strategy with engagement history and campaign influence.
Featuring: Kelly Ryan, Sercante
Using Account Engagement (Pardot) Engagement Studio For Complex Lead Routing
Engagement Studio, which lives within Marketing Cloud Account Engagement (Pardot), is a powerful tool with seemingly endless use cases and customization possibilities. Did you know that you can even use Engagement Studio to create complex lead routing processes?
We’ll walk you through a real-life example of an automation setup using Engagement Studio that takes the guesswork out of sorting through marketing leads. Learn how you can achieve a similar setup in your own Pardot instance that automatically sorts leads and identifies the hottest ones for sales to contact.
We’ll show you how to handle complex lead routing in Engagement Studio including assigning ownership based on:
Customer data points
Customer engagement activity
Business criteria
And more
Featuring:
Sarah Empson, ADT Commercial
All About the External Actions
External Actions is a new, exciting Account Engagement feature that will supercharge your automations by enabling custom actions that make an external callout from within Engagement Studio as part of the prospect journey, opening up possibilities like sending an SMS text.
Come join my session to learn all about External Actions and walkthrough a few advanced External Action scenarios:
Leveraging External Services to create an Integration to Twilio SMS.
Execute sub-flows as part of your marketing journey.
Create a prospect webhook to trigger a Zapier Zap.
Featuring:
Christopher Cornett, Salesforce
Salesforce Flows 101 For Marketers
Have you heard of Salesforce flows? Have you seen what they can do? If not, you are not alone. Flows have taken the Salesforce ecosystem by storm.
Join us as we walk you through an introduction to Salesforce Flow 101 that is tailored to the needs of marketers. We’ll cover terminology and show you quick wins to implement in your org (with the support of your Salesforce admin) to reduce friction between sales and marketing teams. You can also supplement your marketing automation with the flow ideas we will showcase during the session.
Key areas we will cover include:
Setting up qualification questions using on-screen flows
Transferring data from one field to another on the same/different object(s)
Triggering field updates based on specific actions
The Age of RevOps: Reinventing Lead Lifecycle Management
The modern B2B buyer is growing frustrated with your sales cycle. Your prospects expect a truly frictionless, B2C-like buying experience in every SaaS evaluation. If your SaaS company isn’t engaging with leads in a timely, personalized way, you risk losing 20-30% of your revenue.
In the emerging world of RevOps, current lead management approaches fail to meet your buyer’s expectations. Only with a cloud-first approach to automation can you better capture and engage prospects in real-time and deliver the experience they crave.
Join this session to learn more about a modern approach to lead lifecycle management that results in higher conversion, a seamless buying experience, and a faster path to revenue.
Featuring:
Chris Ferraro, Tray.io
Houston, We Have A Problem: Avoiding Pardot Personalization SOS Scenarios
Marketing Cloud Account Engagement (Pardot) is full of features that can help you personalize different types of experiences within the tool. From Dynamic Content to Handlebars Merge Language to Snippets — these features lean on the strong connection between Salesforce and Pardot (data) to power these functions. What happens when the data fails you or these features don’t play along with one another?
Join us for this discussion and show and tell about personalization in Pardot. We will focus on key use cases where these features could fail AND how to prevent this from happening in the first case.
Featuring:
Marcos Duran, Sercante
MarDreamin’ Day 3 Overview
And here are a few session highlights from the third and final day of MarDreamin’ 2022.
How To Deploy Data For Success, Scale And Customer Experience
Learn the tools, techniques and strategies to make your Salesforce Marketing Cloud data more effective, efficient and easy to use. At the same time, you’ll maximize your efforts, make the most of your data, and delight customers.
Featuring:
Jason Cort, HowToSFMC.com
Pardot Business Units: Pros, Cons, And Gotchas
We are all now getting used to working with Marketing Cloud Account Engagement (Pardot) business units, but most of the implementations we’re seeing are still one business unit. However, many companies are now looking at this as a “what if?” They’re asking questions like “shall we?” or “should we be looking at more than one business unit?”
There are many pros and cons to making this decision, and we will walk through them and discuss. We also have a couple of shiny gotchas to look at and consider before making the leap to multiple Pardot business units.
Featuring:
Tracy Keeling, Capgemini
The Trifecta of Website Event Management
Your website is your digital front store. The experiences your prospects have and how your team interacts with their engagement is crucial in setting yourself apart from your competition. With form completion at an all time less than 1% events are getting harder to gather engagement on, especially via the traditional method of email, landing page and form.
What if you could engage with your prospects on your website, in real time? Get registration from an interaction without having to pull out the dusty traditional email?
In this session, you will learn how to deliver fresh event options to your audience on your site via chat. See how conversion rates excel and also allow for new fresh bespoke experiences so that return visitors always have something new to engage with.
Featuring:
Jennifer Lynn Schneider, Qualified
Using Einstein AI Within Account Engagement
It’s time to put Einstein to the test to feel the benefits of using data-driven insights to power your sales and marketing efforts. This session will help you understand how artificial intelligence (AI) tools can show you which prospects are most engaged and the campaigns that were most successful.
You’ll walk away with a better understanding of:
How the different Einstein features work within Marketing Cloud Account Engagement (Pardot)
The value of using these features
Best practices from Salesforce customers
Featuring:
Jeffrey Stollenwerk, Salesforce
How To Audit Subscriber Activity For Marketing Cloud Journey Builder
Marketing Cloud Journey Builder’s reporting interface gives users the ability to view high-level statistics on journey performance and the overall volume of subscribers to reach each activity. However, the ability to gain a granular view of the specific step that subscribers are currently at within each journey is limited from the Journey Builder interface. This lack of visibility poses issues from both a reporting and auditing/troubleshooting standpoint.
In this session, we will show you a method of setting up journeys and querying data views that allows marketers to keep track of the steps that subscribers have completed within a Journey, all within a single Data Extension.
Featuring:
Austin Kirby, Media.Monks
Claudia Hoops, Media.Monks
Everything Marketers Need to Know About Web Tracking Cookies
There’s been a lot of talk about the death of web tracking cookies. Some even suggest it will end marketing as we know it. We’re here to assure that it’s just another evolution in how we make the magic of marketing work.
In this session, we’ll talk about what’s changing, what isn’t, and how marketers on the Salesforce platform can navigate this rapidly evolving landscape.
Topics covered:
The differences between third- and first-party web cookies
The driving force behind these changes and why it’s a win for user privacy
Watch MarDreamin’ replays and get ready for the next one
So, there you have it. MarDreamin’ 2022 is in the books. And thank goodness we recorded the whole thing.
Until next year, you can consume all MarDreamin’ replays from previous years to get caught up. Visit this webpage and complete the form to get access to all the videos.
And make sure you get on the mailing list so you’re the first to know when we announce the call for speakers, sponsors, and MarDreamies Award submissions for 2023.
Let us know what you liked or want to see more of next year in the comments section.
The final day of MarDreamin’ 2022 kicked off with the third-annual Demo Jam, which is like speed dating for SaaS/technology product solutions. Each participant shows the audience what there is to love about the products they’re selling, and then the audience votes to select a winner.
MarDreamin’ is a Salesforce community conference for the marketer. So, this Demo Jam’s focus was on products that play nice with Salesforce Marketing Cloud Engagement and Account Engagement (Pardot).
Each participant had three minutes to present their product demo. Then, demo jam attendees weighed in with their votes after all company representatives finished their presentations. We crowned the MarDreamin’ Demo Jam Champion at the end thanks to everyone’s votes.
2022 MarDreamin’ Demo Jam Winners
This year, we had a tie and named two MarDreamin’ Demo Jam winners. The two winners are Stensul and Sercante Labs.
Both Sercante Labs and Stensul were neck-and-neck in the end, and the hosts had to call it a tie when a few last-minute votes left both companies with the same number of votes at the end.
MarDreamin’ Demo Jam rules
Each participant had 3 minutes to demo their product and wow the audience. Then at the end of the Demo Jam, the audience voted for their favorite product through an online poll.
2022 MarDreamin’ Demo Jam participants
Richard Feist and Angelica Cabral from Sercante shared Demo Jam hosting duties and provided welcome comic relief while giving away swag to attendees throughout the competition.
Here’s who presented their products to compete for the best Salesforce Marketing Cloud-integrated solution:
How the products from the Demo Jam can make your life easier
Each of the presentations at the MarDreamin’ Demo Jam included demonstrations of products that ease pain points for people who work in marketing roles and use Salesforce.
Here’s a summary of each one and a replay of each demo:
LeanData
Standing at the center of Salesforce CRM, LeanData’s family of solutions orchestrate and automate the go-to-market process to help revenue teams close more deals and drive more revenue, faster.
Click here to request a demo from LeanData’s suite of products.
Sercante Labs
Sercante has grown and built a reputation for helping marketers succeed on the Salesforce platform. We do that through our consulting services, topical training, and by sharing thought leadership content. With Sercante Labs, we take that one step further and aim to build products, wizards, and tools that help marketing & sales pros kick ass.
Sercante Labs products are born out of challenges we see our customers routinely facing and usually start with an idea submission from our team or someone in the community. If you have a request or a “wouldn’t it be nice if…” idea, let’s chat!
The Stensul™ email creation platform dramatically reduces email creation time — by up to 90% — so teams can better focus on improving email performance. Stensul streamlines collaboration and simplifies the creation process for all marketers, so they can create emails that drive stronger results.
Stensul integrates with all leading ESPs/MAPs as well as workflow platforms, image libraries, live content, link tracking, and messaging platforms. Top brands that trust Stensul to solve their most demanding email problems include Accolade, BMW, Cisco, Codecademy, Electric, Equifax, Lucidworks, MURAL, and Yahoo.
Click here to get an email efficiency analysis from Stensul.
Stack Moxie
Anyone who has managed a complex tech stack has experienced how minor inconsistencies can wreak havoc across integrated systems.
Typos, spelling errors, permission sets, and other simple problems can break systems sync, preventing proper lead routing, which stops the sales team from knowing when great leads are interested in your company.
Stack Moxie’s army of robots work on your behalf to make sure each lead promptly reaches its destination as expected. If errors arise, the robots proactively notify you so problems can be mitigated quickly.
DESelect helps marketers unlock the full power of Salesforce Marketing Cloud without needing to write SQL. Using DESelect’s simple drag-and-drop solutions, users can create complex audience segments quickly, easily integrate new data sources, accelerate campaign execution, and reduce costs by ending technical dependencies.
Since launching in 2019, DESelect has raised $5.5+ million, built an international team, and helped customers like T-Mobile, Volvo, Cazoo, Emerald, and Merlin.
Tray.io is a low-code automation platform that can easily turn unique business processes into repeatable and scalable workflows that evolve whenever business needs change. Powering RevOps at Mixpanel, AdRoll and other industry leading enterprises, Tray helps you accelerate revenue and win more deals.
The companies featured in the MarDreamin’ Demo Jam are all essential to the success of this conference each year. That’s because they are companies that sponsor the conference.
The MarDreamin’ team can’t bring all this free content to you without the help of these sponsors. So, be sure to check them out using the links above as a ‘thank you’ to them for their sponsorship.
How to join next year’s Demo Jam
Hey, product marketing friends — you’re probably kicking yourself and wishing you could have had your company’s tools featured in the Demo Jam.
It’s all good. You can get ahead and reach out to the MarDreamin’ team now by clicking on this link. Complete the form on that page so you can lock in your sponsorship for 2023.
Learn more about extending Salesforce
We hope you’ve found something helpful through the demos or have sparked ideas to implement integrations in your tech stack. Remember to watch the 2021 Demo Jam Replay and read the 2021 Demo Jam Recap to see the demos from last year and keep it going. The 2020 Demo Jam Replay is also available here.
Have something in mind that you wish Salesforce could do but you haven’t found the solution yet? Tell us about it in the comments below or reach out to Sercante Labs to see if we can help. And remember to check out each of the Demo Jam participating companies!
Calling all Marketing Cloud Account Engagement (Pardot) end users, admins and friends, make sure you are signed up for MarDreamin’ 2022. Join fellow Trailblazers as we share best practices, tips and tricks, and stories from the industries most admired thought leaders.
This virtual event runs from November 2-4, 2022 and is perfect if you are looking to ramp up sales and marketing initiatives for the year ahead.
Dive deep into the exciting collection of sessions that are lined up to entice, educate, and expand your knowledge and skill set as a marketing and Salesforce professional. Learn about the latest features and explore fascinating use cases. Skill levels from beginner to intermediate and even the most advanced users will gain insight and leverage exciting takeaways.
Below is an agenda for Pardot, which enthusiasts like you can watch live during MarDreamin’ 2022.
Note: We’ve listed these sessions in chronological order. You can get details about the event and see the full schedule on the MarDreamin’ event website.
Do you find data flow between Marketing Cloud Account Engagement (Pardot) and Salesforce to be a difficult topic in your organization? Are you plagued by thousands of sync errors? What do all the checkboxes and settings on the connector page do?
In this session, we will cover the basics of the Salesforce connector in a friendly and easy-to-understand way.
Topics we will touch include:
Pardot V1/V2 connector
Marketing Data Sharing Rules
User Sync
The multiple checkboxes found in the settings panel and field management.
Additionally, we will cover some quick-win scenarios for you to run through to get your org running more efficiently. And, time permitting, we will have an open Q&A for the audience to share in on the fun!
This session is perfect for both Pardot veterans and newcomers who want to have a deep understanding of the connector to act as air control for their org.
Join us for a complete overview of Marketing Cloud Account Engagement (Pardot) Scoring Rules and Scoring Categories.
You’ll learn how to track and aggregate prospect engagement using a lead scoring framework. This will include a thorough introduction to both Pardot Scoring Rules and Scoring Categories with clear definitions as well as technical explanations and use cases.
Key learnings:
Introduction to Pardot Scoring and Scoring Categories
Identifying and measuring key touch points across the marketing funnel
Developing a customized scorecard for specific business needs
Technical setup
Naming conventions and best practices
You will come away from the presentation with an attitude change that makes you more critically minded and data driven. The objective is not to simply make you aware of scoring tools available, but to provide you with the knowledge that empowers you to customize these options for your specific business needs and marketing goals.
For years, nonprofit fundraisers and marketers have been chasing down the answers to questions from leaders around impact. How much did a campaign contribute to the fundraising goal? How did this marketing effort generate awareness about our cause? How did a new program impact our community?
With Salesforce and Marketing Cloud Account Engagement (Pardot), your nonprofit staff can start tracking data to find answers. Pulling from the hands-on work he’s done at large national nonprofit organizations, nonprofit consultant Mike Kirkpatrick breaks down Campaign Influence (a.k.a. attribution) and how to effectively fold it into a marketing plan for better reporting.
Attendees will learn how to use Campaign Influence to track fundraising or marketing efforts. From there, Mike will equip attendees with tips for using analytics to showcase the ROI of specific fundraising or marketing campaigns.
The Marketing Cloud Account Engagement (Pardot) Lightning landing page and email builders brought the sweet relief of drag-and-drop capabilities to the tool. But with great power comes great responsibility.
While many Pardot users found excellent use cases for the new builders, some quickly found a few gotchas to keep in mind.
This session is a deep dive into the lessons learned from implementing and using the Lightning email and landing page builders in Pardot.
Topics include:
Capabilities and limitations of the Lightning builders
Tips and tricks for building emails & landing pages
In this Session, we will uncover the power of using form handler features in Marketing Cloud Account Engagement (Pardot). Using Pardot form handlers is the alternative to creating forms using Pardot iFrames. That’s because the feature allows you to have complete control over the look and feel of your form as well as other customization options you need to reach your goals.
As an outcome of this session, you’ll learn:
The value of using form handlers
Anatomy and technical components of an endpoint URL
Basics of an http POST and query strings
Best practices for working with Pardot form handlers
Conditional Completion Actions was much-awaited for in the Pardot community and was only just released this year. Join us to get tips and tricks to maximize the new Marketing Cloud Account Engagement (Pardot) Conditional Completion Actions feature that’s sure to be a time saver for Pardot admins everywhere.
We’ve all been there. The creative use of campaign member status, inconsistent campaign names, campaigns that have been “In Progress” for years, and missing actual costs in campaigns.
These common issues are not a problem for OwnBackup. Learn how they have automated the campaign management process using several cool tools (free) created by Sercante Labs and Salesforce Flow Builder.
Marketers know how to leverage Marketing Cloud Account Engagement (Pardot) dynamic content features to add personalization to campaigns. But have you ever considered advanced use cases for Pardot dynamic content?
As an organization continues to advance, the need or potential need for double-dynamic content becomes a reality. That means, you may find yourself embedding dynamic content blocks within other dynamic content blocks.
In this session, you’ll learn the pros and cons of using dynamic content within dynamic content. Then, you’ll uncover use cases for double dynamic content so it all makes sense and you can put it into action.
All customers are equal, but some are more equal than others. If you agree with this and/or love Orwell quotes, then this session is for you.
We will show you how you can create an Ideal customer profile to streamline your sales and marketing and target prospects that bring the most value to your business — today and in the future. Moreover, we will demonstrate how you can gear Marketing Cloud Account Engagement to give these customers a smooth experience and fast-track them through the funnel.
The Marketing Cloud Account Engagement V5 API allows external systems to work with Pardot data. But, what if that “external system” is actually our Salesforce Sales Cloud instance?
We have the Salesforce Connector to get things done between Pardot and Sales Cloud. And, thanks to the V5 API, we can extend that functionality by treating Sales Cloud as an external system.
This session will walk you through Flow Actions for Pardot, which is an app you can install in your org to get started with Salesforce flows for Pardot activities. You’ll leave with an understanding of how to install the app and use it to bring a range of Account Engagement (Pardot) capabilities into Salesforce Flow designer.
Presenter: Adam Erstelle, Mike Creuzer, and Jacob Catalano
Engagement Studio, which lives within Marketing Cloud Account Engagement (Pardot), is a powerful tool with seemingly endless use cases and customization possibilities. Did you know that you can even use Engagement Studio to create complex lead routing processes?
We’ll walk you through a real-life example of an automation setup using Engagement Studio that takes the guesswork out of sorting through marketing leads. Learn how you can achieve a similar setup in your own Pardot instance that automatically sorts leads and identifies the hottest ones for sales to contact.
We’ll show you how to handle complex lead routing in Engagement Studio including assigning ownership based on:
External Actions is a newer feature for Marketing Cloud Account Engagement (Pardot).
It’s a game-changer because it enables external callouts from within an Engagement Studio Program (ESP). For example, you can now do things from ESPs like sending an SMS text or registering someone for a webinar.
Come and learn more about the power of Pardot External Actions. This session covers:
It’s time for sales teams and marketers to realize they’re all working toward common goals — to keep customers happy and smash revenue targets. And we all know that sales and marketing teams that work together do more with less and shine brightly in the customer’s eyes.
In this session, get 7 actionable insights to use when building relationships between sales and marketing teams through shared technology tools. You’ll learn how to make the best decisions for your tech stack and how to encourage open communication between the teams.
This presentation is especially valuable for companies currently implementing Marketing Cloud Account Engagement (Pardot), but it is also relevant for teams with existing implementations.
We are all now getting used to working with Marketing Cloud Account Engagement (Pardot) business units, but most of the implementations we’re seeing are still one business unit. However, many companies are now looking at this as a “what if?” They’re asking questions like “shall we?” or “should we be looking at more than one business unit?”
There are many pros and cons to making this decision, and we will walk through them and discuss. We also have a couple of shiny gotchas to look at and consider before making the leap to multiple Pardot business units.
In the past, determining marketing attribution using UTMs with Marketing Cloud Account Engagement was limited to a same-page-same-visit form fill. What if you could hold those UTMs across multiple pages and even across multiple visits, until the visitor completes a form?
This session lays out a process using a simple low-cost third-party tool that works on ANY website and enables tracking of UTMs across site pages. It even tracks visits between landing pages and your main site. The process works by capturing first- and last-touch UTMs in hidden fields on any Pardot form and on any page.
We will further explore the process of setting first- and last-touch UTM fields that flow through Salesforce from leads to opportunities. Ultimately, you’ll have the power to attribute newly acquired business to specific UTM campaigns.
It’s time to put Einstein to the test to feel the benefits of using data-driven insights to power your sales and marketing efforts. This session will help you understand how artificial intelligence (AI) tools can show you which prospects are most engaged and the campaigns that were most successful.
You’ll walk away with a better understanding of:
How the different Einstein features work within Marketing Cloud Account Engagement (Pardot)
Marketing Cloud Account Engagement (Pardot) is full of features that can help you personalize different types of experiences within the tool. From Dynamic Content to Handlebars Merge Language to Snippets — these features lean on the strong connection between Salesforce and Pardot (data) to power these functions. What happens when the data fails you or these features don’t play along with one another?
Join us for this discussion and show and tell about personalization in Pardot. We will focus on key use cases where these features could fail AND how to prevent this from happening in the first case.
You’ll understand concepts such as:
CRM User (Sender)
Handlebars Merge Language (HML)
Dynamic Content and Snippet testing best practices
This session is for any admin who deals with data and/or manages campaigns using Pardot.
Presenter: Marcos Duran
Get Ready for MarDreamin’ 2022
Register now for the leading 3-day virtual conference that’s all about marketing with Salesforce.
There’s still time to sign up! Be sure to register now and share the registration link with your colleagues so they can watch the sessions too. Secure your favorite board room, grab some popcorn, and make a multi-day event with your entire marketing team.
If you are a motivated marketer looking to take your skillset to the next level and get an edge over the competition, your all-access pass to the workshops are a must-have add-on to the main event. New this year — get access to our entire catalog of workshops for the price of one. We look forward to seeing you this year and we’re here to help if you have any questions.
If you haven’t registered to join us for MarDreamin’ 2022, November 2-4, then consider this your formal invitation. This 3-day, virtual conference is focused on all things marketing on the Salesforce platform.
Join us from anywhere for sessions, workshops, keynotes, and more to educate and inspire sales and marketing professionals. It doesn’t matter where you are on your Salesforce marketing journey, we have something for everyone.
Ready? Great! Now that you’ve done that, let’s talk about your upcoming MarDreamin’ experience.
We’ve curated this collection of sessions for Salesforce Marketing Cloud professionals. Marketing Cloud has a suite of robust capabilities, each with its own specific features and nuances. Whether you’re a seasoned admin, skilled developer, or just dipping your toes into Marketing Cloud, we’ve got you covered.
Marketing Cloud Agenda for MarDreamin’ 2022
Below is an agenda for Marketing Cloud admins that you can catch at MarDreamin’ 2022.
Note: We’ve listed these sessions in chronological order. You can get details about the event and see the full schedule at MarDreamin.com.
With customers expecting highly personalized content on the channel of their choice, our data is becoming more important than ever. That’s where the Marketing Cloud Connect tool comes in.
Using the native integration between Marketing Cloud and Salesforce CRM means you can utilize the robust CRM data to enrich your marketing strategy.
You’ll gain insights from:
Audience segmentation
Journey Builder
CRM Analytics
And more
You can even use the connector to send Marketing Cloud content out from other Salesforce clouds. This allows your teams to access your branded content and benefit from these personalized touchpoints from whichever platform they are working on.
We know customers crave and expect personalized communications wherever they are. However, language, culture, and privacy laws are key considerations global organizations have to consider in their marketing strategy.
In this session, hear firsthand how Lucid Motors has been able to provide these personalized experiences to its customers and prospects at scale while remaining compliant with local laws and expectations.
Key topics covered:
Email preferences center and consent management (unsubscribes)
Time spent using the standard Salesforce Marketing Cloud (SFMC) workflow of in-browser code editors or copy/paste from your favorite integrated development environment (IDE) can be less than enjoyable.
For example, if (when) your browser crashes or refreshes… When you go to use that handy stored code snippet and it’s not there… When you make an update, and you get the dreaded 500 error… We’ve all been there.
Implementing BLDR in your everyday workflow can be seamless and bring your SFMC workflow — where you are comfortable — into your code editor. Not only that, it saves you time by allowing you to update assets in SFMC without leaving your editor. It also adds peace of mind thanks to the ability to use any GIT provider for version control.
If you are even a little bit familiar with using GIT in the command line, BLDR will feel as natural as can be. And if you’re not, its straightforward commands are easy to navigate and learn.
BLDR is an open-sourced workflow tool built for SFMC. Visit bldr.basetime.io for more information.
This session is for anyone new to the world of Marketing Cloud administration. You will learn about the foundational components of administering and managing a Marketing Cloud Engagement environment.
Topics include, but are not limited to:
Users
Business Units
Security
Process Automations
FTP Data
You will walk away with knowledge to effectively manage your Marketing Cloud Engagement org.
The Marketing Cloud welcome email journey is considered one of the best ways to get new people engaged with your brand through email marketing.
It’s often where the brand starts the relationship with prospects in hopes that they’ll continue to interact. When you create a great welcome journey, you put your best foot forward so prospects eventually become loyal customers.
This session will provide essential tips to improve and maximize your current welcome email campaign in Journey Builder. And if you don’t have a welcome journey yet, you can start planning one.
Two big takeaways from the pandemic era are that workers can be productive when working from home and that the vast majority expect to continue to work remotely (at least partially).
While there are plenty of benefits associated with a hybrid work environment, security is not typically thought of as one of them.
In this session we’ll discuss the security capabilities of Salesforce Marketing Cloud and how they can be used to secure your environment — no matter where your team is working from.
Check out Mike Morris’ blog post on the topic here.
Evaluating different marketing channels and interested in mobile messaging? We’ll cover Marketing Cloud’s MobileConnect, key considerations, preparation for the lengthy enablement process, and ways to incorporate SMS into your marketing plan.
Want to better understand how Salesforce Einstein features can improve newsletters you send via Marketing Cloud? Here’s a real use case in which, using Einstein Scoring and Einstein Frequency features, we saw a drastic improvement in newsletter engagement metrics thanks to added personalization options.
This session covers:
What Einstein contributes in Marketing Cloud and how to use it, both at the Dashboard level and at the Journey level
A use case from a very saturated client who saw their engagement significantly improve after implementing these features
An explanation into how identifying which contacts to impact by mail and by push lead to the increased engagement (opens from 14% to 42% and clicks from 0.5 to 1.1)
Join us to see a real use case firsthand, learn how the tool works, and increase your strategic marketing capacity.
Did you know that the Marketing Cloud Connector can be used to unify your sales, service, and marketing teams? With the connector, you can combine the power of the Salesforce CRM and Marketing Cloud Journey Builder to:
Allow your sales and service teams to trigger journeys via data changes in the Salesforce CRM.
Create and update records in the Sales and Service Cloud so your teams know what interactions a customer has experienced.
Send team emails, create tasks, and even open or close cases to enhance communication and productivity.
Journey Builder plays a powerful role in Marketing Cloud. Through the connector, all teams at your company or organization can benefit from its use! Through this presentation, learn how to take advantage of the integration and review simple journeys you can build to get started.
At first glance, a conversation about an email preference center seems simple and straightforward. But all too often, hidden complexities emerge.
Instead of shouting “off with their heads!,” this email preference center session will equip you to make the best decisions for your organization.
We’ll walk through the different types of preference centers. Then, we’ll showcase good examples of how to do it right. We’ll finish with common options for Preference Centers within Salesforce Marketing Cloud:
• The out-of-the-box preference center
• A custom CloudPage
• External preference center
Then we’ll have a live demo where we dig into some of the code behind the scenes of a custom CloudPage preference center, where we’ll present best practices to store and organize both your code and your subscriber preferences. We’ll show you how to make your CloudPage dynamic allowing you to change and update your preferences — without having to change your code. And, finally, we’ll share highly commented code samples as part of the presentation for attendees to use on their own.
Learn tips and tricks from our panel of trailblazers on how to maximize your investment in Marketing Cloud Engagement (MCE). In this session we will also explore ways to improve your use of MCE, discuss use-cases for becoming more efficient and hear from first-hand experiences what skills are needed to thrive in your role managing MCE.
Presenters: Kirsten Schlau, Zachary Norman, Victor Alberto Jiménez Pantoja, and Genna Matson
Third-party cookies are being phased out by most web browsers in the next year, and marketers must adapt to a new environment. In the new normal, using first-party data can become a true competitive advantage. Natasha and Jaime will show you how to build a first-party tracking cookie strategy across your whole tech stack, relying on Sales Cloud, Marketing Cloud and MuleSoft as a foundation. We will present engagement strategies for mobile using event data, and show valuable examples of ROI strategies you can take to the boardroom.
Customer engagement is one of the most used KPIs. How as Marketers, can we make customer engagement easier and more fun for our audiences? By using interactive content within your email messages to allow customers to engage with your brand without leaving their inbox. Sign up to learn about the Marketing Cloud interactive content features (Interactive Email and AMP for Email), when to use them, and how to better engage with your customers.
Get a hands-on walkthrough to start designing and building live working journeys for your business or organization. We’ll dive into several Journey Builder use cases before building B2B and B2C Journeys in Marketing Cloud that are integrated with Salesforce CRM.
Learn how to:
Build a multi-injection point, lead-nurturing journey to support sales
Build a B2C multi-touch, segmented journey to onboard new consumers
Handle multiple entry event paths including leads/contacts directly from Salesforce
CRM and query-based automation fed
Build custom and highly personalized email and cloud page content to support each journey
Understand best practices, latest features, functionality available in Journey Builder, Audience Studio and Content Builder
Learn the tools, techniques and strategies to make your Salesforce Marketing Cloud data more effective, efficient and easy to use. At the same time, you’ll maximize your efforts, make the most of your data, and delight customers.
Regardless of your marketing role — whether you are a director, an admin, a consultant, a graphic designer — you need to be conscious of ADA guidelines and ensure everyone is able to view and enjoy your digital marketing efforts.
In this session, I will share with you the top resources and items to check off your to-do list when enacting the ADA guidelines in your digital marketing to achieve email accessibility.
Check out Cara Weese’s blog post on the topic here.
Marketing Cloud Journey Builder’s reporting interface gives users the ability to view high-level statistics on journey performance and the overall volume of subscribers to reach each activity. However, the ability to gain a granular view of the specific step that subscribers are currently at within each journey is limited from the Journey Builder interface. This lack of visibility poses issues from both a reporting and auditing/troubleshooting standpoint.
In this session, we will show you a method of setting up journeys and querying data views that allows marketers to keep track of the steps that subscribers have completed within a Journey, all within a single Data Extension.
Presenters: Austin Kirby and Claudia Hoops
Get ready for the only 3-day virtual conference that’s all about Pardot & Marketing Cloud
There’s still time to register! Get to it and tell your friends to grab their MarDreamin’ tickets so they can catch these sessions. There’s something for every Salesforce marketer.
Pro Tip: You can get more from your MarDreamin’ experience through pre-conference training workshops. These virtual courses take place November 1, which is the day before the big conference event.
Check out the Marketing Cloud Engagement Fundamentals workshop to learn how Marketing Cloud Engagement (MCE) allows you to easily connect with potential customers, nurture their interests, and convert that interest into sales.
Attending Salesforce Trailblazer community events for marketers is a great way to learn a new skill, expand your professional network, and stay up to date with Salesforce news and best practices.
Geography is no longer a barrier to attending Salesforce user group meetings, we’re seeing an uptick in virtual meetings for regional groups that are inviting speakers who live outside the group’s base region. At the same time, the world is opening up again to in-person meetings, too.
What that means for all of you is that it’s a wonderful time to be part of the Salesforce community.
October & November 2022 Salesforce community events for marketers
There’s a nicely balanced mix of in-person and virtual events coming up in October and November 2022 that you’ll probably want to attend. Here’s a list of the ones we’re watching.
October 12, 2022 | How to De-Duplicate Records in Salesforce Marketing Cloud Workshop | Virtual
In this session, we will be taking a look back at Dreamforce 2022, take a look at the October Release, and also ponder what is next after the retirement of Social Studio.
Owais Khan
October 14, 2022 | Pardot and Customer Lifecycle Marketing | virtual
Learn with Owais Khan, a regional Marketing Cloud Account Engagement (AKA Pardot) expert, where we delve into the topic of customer lifecycle marketing and how any business can use marketing automation to influence the behavior of your own customers.
October 19, 2022 | BLDR (Development Tool & Package Deployment for SFMC) Deep Dive | virtual
BLDR is a CLI Application and Package Registry for Salesforce Marketing Cloud. Join Anthony Zupancic, the creator of BLDR, to learn how to get started!
October 20, 2022 | Engagement Reporting 101: Top 5 Must-Have Report Types for Pardot | virtual
Learn how to harness the power of Marketing Cloud Account Engagement (formerly, Pardot) and Salesforce with engagement reports to better understand who your most active, engaged prospects and accounts are, what they are engaging with, and how your campaigns are performing.
October 22, 2022 | North Africa Dreamin’ | Casablanca, Morocco
Arthur Backouche will discuss Marketing Cloud Intelligence (Dataroma) standard and advanced features for customer profiling, intelligence and visualisation that can be used to help you know your customer better.
October 25, 2022 |
Bienvenido al mundo de Pardot (Marketing Cloud Account Engagement)
Este será nuestro primer evento organizado por el primer Community Group de Pardot de habla Hispana en Latinoamérica. Es tiempo de conocernos, conocer tus expectativas y hacer de esto algo mucho más grande.
October 26, 2022 | B2B Marketing/Pardot User Group Virtual Happy Hour | virtual
Join us and discuss all things B2B marketing (Pardot, Salesforce, DemandGen, Content Marketing etc.). Come ready with any marketing questions or issues you may have. This group of experienced professionals is ready to help!
October 26-28, 2022 | Florida Dreamin’ | Orlando, Florida, USA
Let’s discuss how Pardot and Salesforce synchronize! Join this interactive session to test your knowledge of how Pardot and Salesforce work together. Topics include the basics of the Pardot/Salesforce sync, the connector, why and when records sync, and syncing times. We will also cover highlights of the Winter ’23 Release. See you soon!
November 1, 2022 | How Salesforce Marketing Cloud works with Sitecore | virtual
Sitecore Content Hub integrates with Salesforce Marketing Cloud to help marketers create, manage and personalize their content across multiple channels. With one click, content created in Sitecore can be published directly to the right audience in the Marketing cloud. Salesforce customers can create and publish campaigns using their CRM data in real-time with immersive content from Sitecore
Get ready for a 3-day virtual conference focused on all things marketing on the Salesforce platform. You’ll learn about topics like Salesforce, Pardot, Marketing Cloud, and third-party integrations and tools.
November 5, 2022 | Dreamin’ Kosovo | Prishtina, Kosovo
Get ready to learn about ABM from 14x certified Senior Program Manager at Salesforce, Taylor Grimes! ABM is a hyper-personalized, coordinated effort between revenue teams (marketing, sales, and service). If you are unsure how to get started or need help optimizing your efforts, this is the session for you! Taylor is going to give you the guide to achieving ABM and reaching your ROI goals.
November 10, 2022 | Salesforce Marketing Cloud Introduction: Overview and Dreamforce ’22 | virtual
Salesforce Sawai Madhopur Marketer Group is presenting the first virtual session for all beginners/marketers. Join us to get an overview of Marketing Cloud. Also, get the recent updates about Dreamforce ’22. Enjoy the learning ride.
November 12 | Women in Tech Dreamin’ | Jaipur, India
Reports give you access to your Salesforce data. You can examine your Salesforce data in almost infinite combinations, display it in easy-to-understand formats, and share the resulting insights with others.
Feel the benefits of Salesforce events for marketers
Bottom line, get yourself out there and sign up for Salesforce community events. We promise you’ll connect with likeminded people, expand your skills and knowledge surrounding the Salesforce platform, and probably share a few laughs.
Did we miss your event? While we make every effort to find all the events marketers on Salesforce care about, we’re human, ya know.
Share the details of your event in the comments below and we’ll add it to our list! Or tell us which event you’re most excited about.
