Importing Records into Marketing Cloud Next
Your marketing team just concluded a successful trade show, returning with over 2,500 new leads from booth scans that need to be imported. In this post, we’ll review the...
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Getting Started with Marketing Cloud Growth and Advanced, A Guide for Account Engagement Users
If you are an Account Engagement User, you’ve likely been hearing for months that Account Engagement Orgs can get free access to Marketing Cloud Growth and Advanced Edition with...
Everything to Know About the Marketing Cloud Next Email Builder
Marketing Cloud Next offers an intuitive, drag-and-drop email builder packed with smart features that streamline the email creation process. In this blog post, we’ll walk through the key features...
How to Overcome the 6 Biggest Obstacles to AI Adoption
AI has the potential to fundamentally change the way we work—not just in theory, but in the day-to-day rhythms of marketing, sales ops, RevOps, and customer experience teams. At...
7 Tips for How to Get Started with AI
It’s not a secret, so many growth teams, marketing, sales, and customer success, want to be using AI to streamline processes and elevate customer experiences, but when it comes...
Why Real-Time Personalization in Email Works (and How We Did It)
I don’t usually use the word transformational when discussing content blocks for an email, but this one deserves it. Recently, our team at Sercante had the opportunity to partner...
Building Data Graphs in Marketing Cloud Growth and Advanced Edition
Marketing Cloud Growth and Advanced Edition (aka Marketing Cloud on Core or just Marketing Cloud) offers incredible capabilities to marketers in so many areas. From AI powered segmentation, scheduling...
Salesforce Summer ’25 Highlights: Marketing Cloud
The Summer ‘25 release for Marketing Cloud Growth and Advanced Editions is here, and it’s packed with updates designed to turbocharge your team’s efforts. Think of it as a...
Step-by-Step Guide: Creating Marketing Cloud on Core Form-Triggered Flows with Autoresponder Emails
Marketing Cloud on Core (aka Growth and Advanced Edition) offers simple out-of-the-box form-triggered flows that are great for lead generation and straightforward scenarios, but today we’re going to dive...
Smarter, Stronger Marketing with Account Engagement and Marketing Cloud on Core
Salesforce marketers have been navigating a whirlwind of changes over the past year, and with every announcement one question looms large: What does the future hold for Marketing Cloud...
SMS Provisioning and Marketing Cloud on Core
As someone who primarily focuses on B2B and Account Engagement, I’ll admit I was a little lost the first time I approached the topic of SMS and Marketing Cloud...
Cracking the Code: How Opportunity Influence Connects Marketing to Revenue
Marketing Cloud on Core (also known as Marketing Cloud Growth or Advanced Edition) can now track how marketing efforts contribute to revenue! With the Spring ‘25 release, Salesforce introduced...
