As part of the Winter ‘24 release, Account Engagement users gained the ability to copy assets to and from Account Engagement Sandboxes. This allows marketers to test automations and assets before pushing them to their Production Account Engagement org. It also allows them to pre-populate Sandboxes with assets so they don’t have to start from […]

Welcome to the marketing side of Salesforce! As a Salesforce admin, you may occasionally need to assist your marketing team in developing processes or generating reports from data in Salesforce and Marketing Cloud Account Engagement (Pardot). Understanding Account Engagement and how it affects your Salesforce org can enhance your ability to contribute to those initiatives.  […]

Engagement Studio Programs (ESPs) are key for nurturing prospects until they are ready to send over to your sales team. But have you ever thought about A/B testing in ESPs? ESPs allow you to automatically send your cold prospects awareness content and consistently stay top of mind so they can gradually warm up to a […]

You may have heard Salesforce’s announcement of Marketing Cloud Growth Edition, their new marketing automation platform built on the Einstein 1 platform (also known as “Core”), intended for SMB marketers to help them more efficiently engage their audience at scale. This thrilling new announcement came with a lot of questions, one of them being, what […]

Marketing Cloud Growth Edition builders enable marketers to build beautiful landing pages and forms with ease. The builders have a robust set of styling and functionality options that allow Marketers to customize their assets without needing extensive custom coding. Let’s dive into the features of these builders and walk through how to build your first […]

Before we dive into the details of finding success with your Salesforce Data Cloud implementation, let’s set the stage. Whether you’re a seasoned Salesforce admin or just stepping into the realm of cloud-powered data solutions, Data Cloud is a game-changer, and here’s why you should care. Navigating the Data Cloud Landscape Salesforce Data Cloud is […]

Since the announcement of Marketing Cloud Growth Edition on February 20th, we’ve been digging into the features of this new product as well as listening closely to the community’s questions about Growth. We’ve compiled the most common questions from Salesforce webinars, Slack communities, our internal team, and our clients. Use this Marketing Cloud Growth FAQ […]

You may be aware that when it comes to improving user experience on a record page,  Dynamic Forms have become more and more powerful over the last few Salesforce releases. A good example is the ‘Add Fields from Related Objects to Dynamic Forms-Enabled Pages’ feature from the Spring ‘24 release, which came from a  Salesforce […]

In February 2024, Salesforce announced a new marketing automation platform called Marketing Cloud Growth Edition. It’s built natively on the Einstein 1 platform and allows you to build multi-channel campaigns with Data Cloud. The core audience for the initial launch is marketers at SMBs, but we think this new platform will evolve and give us […]

Well, we’ve got another TrailblazerDX completed and in the history books, and boy was it a good one. While it seemed like a smaller crowd this year compared to 2023, the vibe and excitement of what’s on the horizon for Salesforce was off the charts!  I’ve never been more excited to be a part of […]