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An Introductory Guide to Salesforce Flow for Marketers

Heather Rinke

An Introductory Guide to Salesforce Flow for Marketers

Marketing and sales teams have a lot on their plates. Marketing is focused on generating interest and qualifying leads, and the Sales team is focused on closing deals and securing business.  Both teams benefit from working together to make sure they are focused on the right people at the right time, by streamlining the handoff […]
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Dominique Beaudin

Salesforce Summer ‘22 Release: CRM Analytics Features We Love

The Salesforce Summer ‘22 Release is sending lots of love to CRM Analytics (formerly Tableau CRM) users in the form of updates and new features that make reporting work easier using the tool. These are the features we’re going to start using ASAP. What CRM Analytics features are there to love in the Salesforce Summer […]
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Catherine Williams

The Great Resignation: Filling Gaps on the Marketing Team

The Great Resignation has impacted businesses throughout the US for the last two years and more specifically, it has created a talent gap for many departments. Marketing teams in particular seem to be taking a big hit, mainly when it comes to specialty roles like digital marketing and marketing operations/technology.  One theory behind the Great […]
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Andrea Tarrell

9 Essential Rules for Attending Salesforce Community Events

I just returned from an action-packed week at Connections (Salesforce’s banner event for marketers) and I gotta say — it feels good to be back with the Ohana. It’s been a hot minute since in-person Salesforce community events were in full force. Dreamforce 2019 is the last big thing I attended prior to this event. […]
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8 Tips for Passing the Marketing Cloud Administrator Exam

Mike Morris

8 Tips for Passing the Marketing Cloud Administrator Exam

Passing the Salesforce Marketing Cloud Administrator exam demonstrates that you have the skills to configure and administer Marketing Cloud products using industry and product best practices. And having that distinction puts you in a position where employers will compete to welcome you to their team. That’s because people with Marketing Cloud skills are among the […]
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How to Prevent 5 Awkward Email Sending Fails in MCAE (Pardot)

Marcos Duran

How to Prevent 5 Awkward Email Sending Fails in MCAE (Pardot)

We’ve all seen email personalization mishaps.  The power of Marketing Cloud Account Engagement (Pardot) is really in its capacity to leverage data coming in from Salesforce and Pardot to create tailored experiences of all types for the end audience.  But what happens when this automation doesn’t work how we intend to use it? This is […]
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How to Connect Marketing Cloud Engagement to Salesforce CRM

Kirsten Schlau

How to Connect Marketing Cloud Engagement to Salesforce CRM

Does your marketing and sales data live in separate places? Do you want all customer details to live in one place? If so, Marketing Cloud Connect is the answer.  Marketing Cloud Connect combines the digital marketing capabilities of Marketing Cloud Engagement with the data management, segmentation, and campaign management tools in Sales Cloud.  What is […]
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Marcos Duran

Email Sender Options: Leverage CRM User Lookup in MCAE (Pardot)

For many Salesforce Marketing Cloud Account Engagement (Pardot) customers, using Pardot provides them with the tools necessary to communicate with their distinctive audience(s) in a personalized way.  One common way to do this is to create dynamic customer-centric journeys that send emails on behalf of individual sales reps and help to promote new products or […]
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Build Faster with These 3 MCAE (Pardot) Landing Page Builder Hacks

Brooks Wilde

Build Faster with These 3 MCAE (Pardot) Landing Page Builder Hacks

Have you ever finished working on an email template in the Marketing Cloud Account Engagement (Pardot) Email Builder with all of its convenient features like: Removable sections Repeatable sections The ability to move sections up and down within the template …only to start editing a landing page, and you become extremely frustrated with the fact […]
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Salesforce Connections 2022: A Conference Preview

Ambre Juryea-Amole

Salesforce Connections 2022: A Conference Preview

Salesforce Connections is a digital marketing and commerce two-day conference that takes place annually.  It’s happening in person in Chicago, Illinois, from June 7-9, 2022. And you’re invited (to attend virtually if you can’t be there in person, of course). You may be sitting there thinking to yourself… These things take a bunch of effort […]
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Author Spotlight

Marcos Duran

Marcos loves to share his knowledge with the community online and IRL. He co-manages the Austin Pardot User Group and is an active community speaker on topics around Salesforce and professional development

17

Posts

4x

Certified

USA

Location

Author Since

2020

Fill & Find Your Spot

The Spot for Pardot Jobs is the connection point for employers who are filling Pardot roles and Pardot pros looking for new adventures. Browse through remote and in-office job opportunities around the world. Or create an employer profile to start posting.