If you’re exploring Agentforce or Data Cloud, but feel unsure where to start—or how to ensure real outcomes—you’re not alone. In our recent webinar, “A No-Nonsense Guide to Launching...
Marketing Cloud Next offers an intuitive, drag-and-drop email builder packed with smart features that streamline the email creation process. In this blog post, we’ll walk through the key features...
If you’ve ever built a marketing campaign, you know the drill: after agreeing on your brief, you still need to draft emails, nail the design, run approvals, and put...
AI has the potential to fundamentally change the way we work—not just in theory, but in the day-to-day rhythms of marketing, sales ops, RevOps, and customer experience teams. At...
It’s not a secret, so many growth teams, marketing, sales, and customer success, want to be using AI to streamline processes and elevate customer experiences, but when it comes...
I don’t usually use the word transformational when discussing content blocks for an email, but this one deserves it. Recently, our team at Sercante had the opportunity to partner...
When your product is built on precision and luxury, your marketing should reflect this same level of refinement. That was the challenge for one electric vehicle manufacturer that I’ve...
As someone who primarily focuses on B2B and Account Engagement, I’ll admit I was a little lost the first time I approached the topic of SMS and Marketing Cloud...
Marketing Cloud on Core (also known as Marketing Cloud Growth or Advanced Edition) can now track how marketing efforts contribute to revenue! With the Spring ‘25 release, Salesforce introduced...
Autonomous AI is transforming the way organizations operate, and Salesforce’s Agentforce is at the forefront of this revolution. The product was made generally available by Salesforce in October 2024....
The Salesforce Winter ‘25 Release Notes are out! Let’s dive into what’s new in the Winter ’25 Release for Marketing Cloud Growth Edition. Streamlined Setup First things first. Salesforce...
Event marketing is a fantastic way to connect with your audience, build brand awareness, and generate leads. However, managing event marketing activities can take time and effort. That’s where...
In February 2024, Salesforce released Marketing Cloud Growth Edition, its first marketing automation platform built fully on the Einstein 1 Platform (a.k.a. “On Core”). Marketing Cloud Growth Edition has...
As an SMB marketer, you’re required to wear a lot of hats. From lead generation and aligning with sales and service teams, to creating content, emails, and personalized customer...
Personalized marketing can make a significant impact on customer engagement and business growth. According to a recent study, personalized marketing can boost ROI by up to 20%. One of...
In the Summer ‘24 Release, Salesforce launched the beta version of Einstein for Flow, which is a generative AI tool that helps Salesforce admins, regardless of their programming experience,...
The Salesforce Summer ’24 release notes have arrived, and with them, the delivery of one of the most highly sought-after Marketing Cloud Account Engagement (MCAE/Pardot) features ever requested. In...
Do you have an organized brain, enjoy project managing across multiple stakeholders and departments, love visualizing a process, and want to prove it with a new Salesforce certification? Well,...
If you’re like many, setting up an SMS program is not part of your everyday tasks. And if I were a betting woman (I’m not), I’d bet you’ve likely...
Welcome to the marketing side of Salesforce! As a Salesforce admin, you may occasionally need to assist your marketing team in developing processes or generating reports from data in...
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