Importing Records into Marketing Cloud Next
Your marketing team just concluded a successful trade show, returning with over 2,500 new leads from booth scans that need to be imported. In this post, we’ll review the...
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Getting Started
Getting Started with Marketing Cloud Growth and Advanced, A Guide for Account Engagement Users
If you are an Account Engagement User, you’ve likely been hearing for months that Account Engagement Orgs can get free access to Marketing Cloud Growth and Advanced Edition with...
The Ultimate Guide to Approaching Agentforce & Data Cloud
If you’re exploring Agentforce or Data Cloud, but feel unsure where to start—or how to ensure real outcomes—you’re not alone. In our recent webinar, “A No-Nonsense Guide to Launching...
Everything to Know About the Marketing Cloud Next Email Builder
Marketing Cloud Next offers an intuitive, drag-and-drop email builder packed with smart features that streamline the email creation process. In this blog post, we’ll walk through the key features...
How to Use AI in Next Gen Marketing Cloud to Elevate Your Campaigns
If you’ve ever built a marketing campaign, you know the drill: after agreeing on your brief, you still need to draft emails, nail the design, run approvals, and put...
How to Overcome the 6 Biggest Obstacles to AI Adoption
AI has the potential to fundamentally change the way we work—not just in theory, but in the day-to-day rhythms of marketing, sales ops, RevOps, and customer experience teams. At...
7 Tips for How to Get Started with AI
It’s not a secret, so many growth teams, marketing, sales, and customer success, want to be using AI to streamline processes and elevate customer experiences, but when it comes...
Why Real-Time Personalization in Email Works (and How We Did It)
I don’t usually use the word transformational when discussing content blocks for an email, but this one deserves it. Recently, our team at Sercante had the opportunity to partner...
Creating Personalized Email Experiences for Global Expansion
When your product is built on precision and luxury, your marketing should reflect this same level of refinement. That was the challenge for one electric vehicle manufacturer that I’ve...
SMS Provisioning and Marketing Cloud on Core
As someone who primarily focuses on B2B and Account Engagement, I’ll admit I was a little lost the first time I approached the topic of SMS and Marketing Cloud...
Cracking the Code: How Opportunity Influence Connects Marketing to Revenue
Marketing Cloud on Core (also known as Marketing Cloud Growth or Advanced Edition) can now track how marketing efforts contribute to revenue! With the Spring ‘25 release, Salesforce introduced...
Five Tips for Getting Started with Salesforce Agentforce
Autonomous AI is transforming the way organizations operate, and Salesforce’s Agentforce is at the forefront of this revolution. The product was made generally available by Salesforce in October 2024....
Salesforce Winter ‘25 Highlights: Marketing Cloud Growth Edition
The Salesforce Winter ‘25 Release Notes are out! Let’s dive into what’s new in the Winter ’25 Release for Marketing Cloud Growth Edition. Streamlined Setup First things first. Salesforce...
Using Account Engagement for Event Marketing: From Planning to Follow-Up
Event marketing is a fantastic way to connect with your audience, build brand awareness, and generate leads. However, managing event marketing activities can take time and effort. That’s where...
Big News! Account Engagement Users Can Access Marketing Cloud Growth Edition
In February 2024, Salesforce released Marketing Cloud Growth Edition, its first marketing automation platform built fully on the Einstein 1 Platform (a.k.a. “On Core”). Marketing Cloud Growth Edition has...
How AI Can Help SMB Marketers
As an SMB marketer, you’re required to wear a lot of hats. From lead generation and aligning with sales and service teams, to creating content, emails, and personalized customer...
Marketing Cloud Growth Edition: A Guide to Fit and Engagement Scoring
Personalized marketing can make a significant impact on customer engagement and business growth. According to a recent study, personalized marketing can boost ROI by up to 20%. One of...
Getting Started with Einstein for Flow
In the Summer ‘24 Release, Salesforce launched the beta version of Einstein for Flow, which is a generative AI tool that helps Salesforce admins, regardless of their programming experience,...
The Wait is Over: Send Operational Emails from Engagement Studio
The Salesforce Summer ’24 release notes have arrived, and with them, the delivery of one of the most highly sought-after Marketing Cloud Account Engagement (MCAE/Pardot) features ever requested. In...
How to Pass the Salesforce Business Analyst Certification Exam
Do you have an organized brain, enjoy project managing across multiple stakeholders and departments, love visualizing a process, and want to prove it with a new Salesforce certification? Well,...
