MailChimp Says Sayonara to Double Opt-In – Should Pardot Admins?

A few weeks ago, MailChimp announced that the default for its subscriber lists will be single-opt-in.  This is a reversal from its past policy to require double opt-in – and it’s kind of a BFD.  MailChimp users can still choose to use a double opt-in, but they have to go in and set it up.  Continue reading MailChimp Says Sayonara to Double Opt-In – Should Pardot Admins?

Things I Hate Thinking About: Pardot Folder Structure & Naming Conventions

Left to my own devices, I’m the kind of person who saves everything to her Desktop and has at least 5 Word docs titled “Notes Latest V2a” at any given point in time.

I’ve learned the hard way that this is NOT a good plan if you’re managing assets in a Pardot org.  (Kicking this can down the road means lots and lots of technical debt in your future! No bueno.) Continue reading Things I Hate Thinking About: Pardot Folder Structure & Naming Conventions

5 Pardot Influencers I Can’t Get Enough Of

One of the things I love about the broader Salesforce community (our #Ohana) is the generous knowledge sharing that goes on.  It’s incredible – in addition to their “day jobs,” there are countless Salesforce ninjas who take time to speak at user groups, plan regional conferences, and write blogs about what they’ve built and learned on the platform. Continue reading 5 Pardot Influencers I Can’t Get Enough Of

Emoji or NOji: Should You Use Them in Pardot Emails?

True story, this is an actual text I got from my mom recently:

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Um…yeah. I’m not sure what this means.

It might be some sort of code for “hey dude call your mother,” because I did, and the emojis didn’t actually come up.

Cryptic mom texts aside, emoji literacy is becoming something that digital marketers need to have on their radar. Emojis are one of the fastest growing “languages” in human history – and we’re seeing them make the leap from fun flair in SMS to mainstream marketing. Continue reading Emoji or NOji: Should You Use Them in Pardot Emails?

7 Hand Wavy Best Practice-ish Ways to Hang On To Your Email List

The good girls and boys will tell you that the best practice way to manage a healthy subscriber list is to do a double opt-in and to delete people you haven’t emailed in 6 months.  And I agree — that is 100% what you should do if you want the cleanest, most engaged list possible.  

But if you’re walking into an organization with a cobweb-encrusted subscriber list and a bunch of sales reps with their hands outstretched for leads, this best practice plan is going to go over like a lead balloon.

So how can you maximize the number of people you email and grow your list… while staying “hand wavy best practice-ish”? Continue reading 7 Hand Wavy Best Practice-ish Ways to Hang On To Your Email List

GDPR Compliance in Pardot: The Freaky Fast & Un-Boring Guide

Compliance? *gag*

There are few things I like thinking about less than regulations impacting email marketers.  But, it’s important for our businesses to CYA and it’s good for us as consumers, and blah blah blah.

I finally got around to catching up on GDPR compliance and how this impacts all of us Pardot admins.  It’s kind of a lot.  In 10 questions, here’s the quickest and least boring way I can summarize it: Continue reading GDPR Compliance in Pardot: The Freaky Fast & Un-Boring Guide