What’s the Worst Thing that Can Happen to Spammy Email Marketers? 

“You guys, we can’t.  It’s like actually illegal.”

–Me, to a room full of raised eyebrows, doing my darndest to convince sales reps not to spam everyone and their mom.

Several recent blogs here are the Spot for Pardot have been posted about GDPR, CASL, and other kinds of email compliance considerations.  But what will REALLY happen if you break these laws? Continue reading What’s the Worst Thing that Can Happen to Spammy Email Marketers? 

Tell Me What You Want, Whatcha Really, Really Want

Is it stuck in your head now?  Good.

I’m building a content calendar for 2018 and I want to hear YOUR burning Pardot, Salesforce, and marketing automation questions.

What have you always wondered?  What problem are you trying to crack?  What do you want to hear stories about? Continue reading Tell Me What You Want, Whatcha Really, Really Want

CASL + Pardot, Explained Via Terrible Canadian Jokes

A few weeks ago, I shared a post on Pardot and GDPR compliance.  Since then, a few people have asked me how this relates to CASL and if it’s more or less stringent.

So if you’re wondering:

“Ottawa comply with CASL?”

…then pour yourself a Molson and let’s break it down, eh?  Continue reading CASL + Pardot, Explained Via Terrible Canadian Jokes

10 Questions to Gauge if You’re Ready for Pardot

Salesforce is good at selling Pardot.  So good, in fact, that some customers that sign on really aren’t ready to make the leap.  A year later when they’re re-upping their contract, they look at the Pardot line item and think:

“What have we even done with this?”

Continue reading 10 Questions to Gauge if You’re Ready for Pardot

MailChimp Says Sayonara to Double Opt-In – Should Pardot Admins?

A few weeks ago, MailChimp announced that the default for its subscriber lists will be single-opt-in.  This is a reversal from its past policy to require double opt-in – and it’s kind of a BFD.  MailChimp users can still choose to use a double opt-in, but they have to go in and set it up.  Continue reading MailChimp Says Sayonara to Double Opt-In – Should Pardot Admins?

Things I Hate Thinking About: Pardot Folder Structure & Naming Conventions

Left to my own devices, I’m the kind of person who saves everything to her Desktop and has at least 5 Word docs titled “Notes Latest V2a” at any given point in time.

I’ve learned the hard way that this is NOT a good plan if you’re managing assets in a Pardot org.  (Kicking this can down the road means lots and lots of technical debt in your future! No bueno.) Continue reading Things I Hate Thinking About: Pardot Folder Structure & Naming Conventions