Emoji or NOji: Should You Use Them in Pardot Emails?

True story, this is an actual text I got from my mom recently:

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Um…yeah. I’m not sure what this means.

It might be some sort of code for “hey dude call your mother,” because I did, and the emojis didn’t actually come up.

Cryptic mom texts aside, emoji literacy is becoming something that digital marketers need to have on their radar. Emojis are one of the fastest growing “languages” in human history – and we’re seeing them make the leap from fun flair in SMS to mainstream marketing. Continue reading Emoji or NOji: Should You Use Them in Pardot Emails?

7 Hand Wavy Best Practice-ish Ways to Hang On To Your Email List

The good girls and boys will tell you that the best practice way to manage a healthy subscriber list is to do a double opt-in and to delete people you haven’t emailed in 6 months.  And I agree — that is 100% what you should do if you want the cleanest, most engaged list possible.  

But if you’re walking into an organization with a cobweb-encrusted subscriber list and a bunch of sales reps with their hands outstretched for leads, this best practice plan is going to go over like a lead balloon.

So how can you maximize the number of people you email and grow your list… while staying “hand wavy best practice-ish”? Continue reading 7 Hand Wavy Best Practice-ish Ways to Hang On To Your Email List

GDPR Compliance in Pardot: The Freaky Fast & Un-Boring Guide

Compliance? *gag*

There are few things I like thinking about less than regulations impacting email marketers.  But, it’s important for our businesses to CYA and it’s good for us as consumers, and blah blah blah.

I finally got around to catching up on GDPR compliance and how this impacts all of us Pardot admins.  It’s kind of a lot.  In 10 questions, here’s the quickest and least boring way I can summarize it: Continue reading GDPR Compliance in Pardot: The Freaky Fast & Un-Boring Guide

5 Songs for the Pardot Admin’s Pre-Dreamforce Playlist

I’m seriously dying of premptive FOMO knowing that there are so many amazing things cooking for Dreamforce.  Like PAW-dot?  That is just too perfect.

The only thing that can soothe my angsty soul: some awesome jams.

Every year, there are a handful of songs that I mentally link to Salesforce (like Black Eyed Peas? So DF11.)  Continue reading 5 Songs for the Pardot Admin’s Pre-Dreamforce Playlist

My SNAFU with Repeating Automation Rules in Pardot

Even with an abundance of documentation, there will always be some degree of trial and error with new features.  Real life is pretty much always much nuanced than your typical 500-word blog post lets on.

I ran into a “gotcha” moment with Pardot’s recently-added capability to repeat automation rules that I didn’t find referenced anywhere. I’m sharing this story so that you can avoid any surprises when using this awesome new feature in your org. Continue reading My SNAFU with Repeating Automation Rules in Pardot

I Have an Email Marketing Crush on CB Insights

I’m on so many email newsletters.  It’s frankly ridiculous.  But somehow, I can never find it in my heart to scroll to the bottom of the message and hit unsubscribe.  Nay, I will spend years multi-selecting gazillions of pointless pieces of spam and archiving them (not even deleting them, what is wrong with me?!).

I’ve been rethinking this strategy (if you can call it that) lately, in the name of decluttering and minimalism, etc. Continue reading I Have an Email Marketing Crush on CB Insights

Don’t Launch a “Minimum Viable” Instance of Pardot – Strive for “Minimum Lovable”

“MVP” is a term thrown around a lot in the software and start-up world.  The concept is basically “what is the bare minimum we can do to get people to accept this.”

But honestly, that’s not enough.  Customer (internal and external) expectations have skyrocketed.  We’re all spoiled (for better or for worse) by the white glove digital service of Amazon, Netflix, Uber.   Continue reading Don’t Launch a “Minimum Viable” Instance of Pardot – Strive for “Minimum Lovable”