During the Marketing & Commerce Keynote at Dreamforce 2024, Salesforce announced the latest edition of Marketing Cloud built on Data Cloud  — Marketing Cloud Advanced Edition! Expected to be released in November 2024, this new edition expands the features and functionalities of Marketing Cloud Growth Edition, released in February of this year.  What Comes with […]

Like many people in the Salesforce ecosystem, you may be intrigued by the announcement of Marketing Cloud Growth Edition — especially since access to the platform is available to current Marketing Cloud Account Engagement (Pardot) users on the “Growth Edition” tier. However, a key differentiator between the platforms is that Growth Edition gives marketers access […]

I’m not going to be the guy who says “I told you so,” but Flow Builder has officially expanded from being an automation tool used exclusively by Salesforce Admins into the realm of marketing. Flow Builder is the engine used by Marketing Cloud Growth Edition to send emails and SMS messages and perform other automated […]

The Salesforce Winter ‘25 Release Notes are out! Let’s dive into what’s new in the Winter ’25 Release for Marketing Cloud Growth Edition. Streamlined Setup First things first. Salesforce is working to make Marketing Cloud Growth (aka MCG) easier to manage and keep updated as additional features and functionalities are added. With the Winter ’25 […]

The Salesforce Winter ‘25 release notes are out! Let’s dive into Winter ’25 highlights and what Account Engagement (f.k.a. Pardot) users can expect to see come October.  Duplicate Management! Back in 2021 we got the Email Uniqueness field that told us whether or not a Prospect’s email address was unique to the prospect. Although this […]

Event marketing is a fantastic way to connect with your audience, build brand awareness, and generate leads. However, managing event marketing activities can take time and effort. That’s where Account Engagement can help — in more ways than you probably thought! Salesforce Marketing Cloud Account Engagement (f.k.a. Pardot) can streamline your event marketing efforts from […]

In February 2024, Salesforce released Marketing Cloud Growth Edition, its first marketing automation platform built fully on the Einstein 1 Platform (a.k.a. “On Core”). Marketing Cloud Growth Edition has been rapidly evolving and expanding the features of this new solution ever since, and Account Engagement (f.k.a. Pardot) users are about to get a taste of […]

Student expectations today are vastly different than they were a decade ago. It’s causing technology leaders at the most successful educational institutions to rethink their data infrastructure and student journeys through real-time interaction management strategies. Today’s students want a personalized, seamless, engaging journey that keeps pace with their brand experiences outside of higher education. At […]

As an SMB marketer, you’re required to wear a lot of hats. From lead generation and aligning with sales and service teams, to creating content, emails, and personalized customer journeys you’re pulled in a lot of directions – and frankly that can be tough. Cue – artificial intelligence!  Gain insights and considerations for how you […]

I recently ran into a situation where a client needed to exclude select campaign types from being populated as the Primary Campaign Source field on opportunities. While this might sound unusual on the surface, the use case was very logical and likely impacts other organizations too. Read on to learn how we solved it to […]