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If you’ve ever built a marketing campaign, you know the drill: after agreeing on your brief, you still need to draft emails, nail the design, run approvals, and put...
Person Accounts, an organizational feature of Salesforce, can be a powerful way to differentiate between a business contact (think Cate Godley who works at Sercante) and an individual you...
I don’t usually use the word transformational when discussing content blocks for an email, but this one deserves it. Recently, our team at Sercante had the opportunity to partner...
Marketing Cloud Growth and Advanced Edition (aka Marketing Cloud on Core or just Marketing Cloud) offers incredible capabilities to marketers in so many areas. From AI powered segmentation, scheduling...
The Summer ‘25 release for Marketing Cloud Growth and Advanced Editions is here, and it’s packed with updates designed to turbocharge your team’s efforts. Think of it as a...
Your messages are doing their job, but are they working it? If your campaigns are feeling a little too copy-paste, a little too “blah,” it might be time for...
Marketing Cloud on Core (aka Growth and Advanced Edition) offers simple out-of-the-box form-triggered flows that are great for lead generation and straightforward scenarios, but today we’re going to dive...
Welcome to your Masterclass in Account Scoring – where we take your Salesforce skills from good to guru-level! With the Spring ‘25 release, Salesforce introduces Account Scoring, a smart,...
Salesforce marketers have been navigating a whirlwind of changes over the past year, and with every announcement one question looms large: What does the future hold for Marketing Cloud...
As someone who primarily focuses on B2B and Account Engagement, I’ll admit I was a little lost the first time I approached the topic of SMS and Marketing Cloud...
For the last seven years, I’ve been enamored by a marketing analytics tool (who among us hasn’t, I’m sure), Datorama, or Salesforce Marketing Cloud Intelligence. MCI, as we’ve come...
Managing consent records in Marketing Cloud on Core (aka Marketing Cloud Growth or Advanced Edition) has raised many questions. While most agree with the concept of consent, generating individual...
Marketing Cloud on Core (also known as Marketing Cloud Growth or Advanced Edition) can now track how marketing efforts contribute to revenue! With the Spring ‘25 release, Salesforce introduced...
Spring has sprung at Salesforce, and it comes in the form of the Salesforce Spring ‘25 Release Notes! Whether you’re a seasoned pro or a budding marketer, this release...
A common segmentation need with Marketing Cloud Growth or Advanced Edition and Data Cloud is creating a segment based on a Contact’s Record Type within the CRM. While this...
Adding personalization to your marketing assets, like a recipient’s first name or company information, has been a hallmark of the marketing automation world for as long as I’ve been...
It’s time for part two of our three-part series on getting the most out of your Salesforce Marketing Cloud Intelligence, or Datorama, instance. Part 1 of the series touched...
The role of marketers is continually evolving. This is especially true for those working within the Salesforce ecosystem. With the advent of advanced technologies, products, and functionalities to support...
The beginning of the year is an ideal time to have a reset on your Marketing Cloud contact strategy. That way, you can get your Marketing Cloud contacts in...
Marketing Cloud Engagement is a great tool and it offers a wide range of functionality and various capabilities. But, as with all software, there are always limitations that leave...
If you’re new to Marketing Cloud Engagement, you may be feeling overwhelmed. Salesforce’s powerful marketing platform can do a lot. And that comes with a steep learning curve. I’ve...
Dreamforce 2023 has come and gone, and wow, it did not disappoint. Not only was this my first Dreamforce, I had the honor of co-presenting the Marketing Cloud Release...
The marketing intelligence engine for Salesforce Marketing Cloud Engagement and Account Engagement (Pardot) is Datorama. It enables data-driven organizations to bring diversified marketing performance data together, unify it through...
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