SMS Provisioning and Marketing Cloud on Core
As someone who primarily focuses on B2B and Account Engagement, I’ll admit I was a little lost the first time I approached the topic of SMS and Marketing Cloud...
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Marketing Cloud
Salesforce’s New Marketing Intelligence: As Seen by a Datorama Enthusiast
For the last seven years, I’ve been enamored by a marketing analytics tool (who among us hasn’t, I’m sure), Datorama, or Salesforce Marketing Cloud Intelligence. MCI, as we’ve come...
How to Create Marketing Cloud Consent Records with a Record-Triggered Flow
Managing consent records in Marketing Cloud on Core (aka Marketing Cloud Growth or Advanced Edition) has raised many questions. While most agree with the concept of consent, generating individual...
Cracking the Code: How Opportunity Influence Connects Marketing to Revenue
Marketing Cloud on Core (also known as Marketing Cloud Growth or Advanced Edition) can now track how marketing efforts contribute to revenue! With the Spring ‘25 release, Salesforce introduced...
Salesforce Spring ‘25 Highlights: Marketing Cloud Edition
Spring has sprung at Salesforce, and it comes in the form of the Salesforce Spring ‘25 Release Notes! Whether you’re a seasoned pro or a budding marketer, this release...
Easy Segmentation & Personalization Using ID Fields in Marketing Cloud
A common segmentation need with Marketing Cloud Growth or Advanced Edition and Data Cloud is creating a segment based on a Contact’s Record Type within the CRM. While this...
Cross Object Personalization with Marketing Cloud
Adding personalization to your marketing assets, like a recipient’s first name or company information, has been a hallmark of the marketing automation world for as long as I’ve been...
Mastering Marketing Cloud Intelligence Part 2: Maximize Platform Performance
It’s time for part two of our three-part series on getting the most out of your Salesforce Marketing Cloud Intelligence, or Datorama, instance. Part 1 of the series touched...
Evolving Your Skills as a Marketing Cloud Engagement Practitioner
The role of marketers is continually evolving. This is especially true for those working within the Salesforce ecosystem. With the advent of advanced technologies, products, and functionalities to support...
4 Steps to Create a Marketing Cloud Contact Strategy
The beginning of the year is an ideal time to have a reset on your Marketing Cloud contact strategy. That way, you can get your Marketing Cloud contacts in...
Must-Have Salesforce Marketing Cloud Extensions, Apps, and Add-Ons
Marketing Cloud Engagement is a great tool and it offers a wide range of functionality and various capabilities. But, as with all software, there are always limitations that leave...
How to Write like a Marketer: Intro to AMPscript for Salesforce Marketing Cloud
If you’re new to Marketing Cloud Engagement, you may be feeling overwhelmed. Salesforce’s powerful marketing platform can do a lot. And that comes with a steep learning curve. I’ve...
Dreamforce Session Recap: Winter ’24 Marketing Cloud Release Highlights
Dreamforce 2023 has come and gone, and wow, it did not disappoint. Not only was this my first Dreamforce, I had the honor of co-presenting the Marketing Cloud Release...
Supercharge Pardot Insights with Datorama
The marketing intelligence engine for Salesforce Marketing Cloud Engagement and Account Engagement (Pardot) is Datorama. It enables data-driven organizations to bring diversified marketing performance data together, unify it through...
