The Spot Wrapped: 2022 Edition

Community, Community Spotlight
December 21, 2022

The Spot Wrapped: 2022 Edition

min. reading

As 2022 comes to an end, it’s time to reflect on all of the ways our dear readers interacted with The Spot over the past 12 months.

This was certainly the biggest year yet for The Spot since Andrea Tarrell started the blog in 2017. For one thing, we widened our focus to include all tools marketers touch when Salesforce is part of the tech stack. On top of that, the resource got a spankin’ new name, website, branding updates, and lots of new authors who contributed content. (You can read all about the updates in this blog post.)

However, we’ve always had one focus in mind that honors the spirit that inspired Andrea to start this blog in the first place: sharing knowledge so everyone can grow. And we did a whole lot of that in the past year.

Now for the good stuff. Read on to see all the stats that made 2022 wonderful for The Spot community.

The Spot Wrapped Stats

We’re sure you have that one post you always refer to while you’re knocking out a task. Or the one you pull up when you need a gut check along the way.

Better yet, you’ve hopefully uncovered a new gem or author in the past year that made you feel confident you could implement a new feature or strategy.

Here are the stats behind The Spot so you can see how everyone is using this resource.

With that in mind, here’s who has the biggest spots as of December 21, 2022:

Andrea Tarrell, Erin Duncan, Ambre Juryea-Amole, Adam Erstelle, Marcos Duran, Mike Morris, Jordyn Jaffer, Mike Cruezer, Kirsten Schlau

Become a Guest Contributor for The Spot

See anyone you know? Picturing yourself among the crew? We welcome guest posts from the community, and we even have paid contributor opportunities available.

Learn all about becoming a guest blogger for The Spot on this page.

Top Contributors on The Spot in 2022

These top contributors poured their hearts into blog posts for The Spot in 2022, which means they wrote more posts than any other contributors. Click on their names to view their author biographies and a list of all the posts they’ve written for The Spot.

These are the top 10 blog contributors from 2022 in descending order:

I have an unfair advantage here because “content” is in my job title and I’m part of the marketing team at Sercante. But I am forever amazed by our top contributors who consistently deliver high-impact content on a regular basis while delighting our clients at the same time.

Way to go, team Sercante!

The Spot 2022 Audience Breakdown

So here’s a little information about you — our readers.

The Spot Readership Stats

Total unique website visitors in 2022 – 109,000
Top 5 countries (in descending order)
- United States
- India
- United Kingdom
- Canada
- Australia

Your Favorite Topics in 2022

These were the most popular blog posts by topic in 2022.

Top Analytics & Reporting Post
Pardot and Salesforce Marketing Reporting: A 101 Guide | Laura Curtis
Top Pardot Post
Everything to Know About the Pardot Lightning Email Builder | Erin Duncan
Top Marketing Cloud Post
Salesforce Marketing Cloud Email Specialist Exam: All the Things to Study | Jordyn Jaffer
Top Salesforce Platform Post
Salesforce Winter ‘23 Release: Platform Highlights for Marketers | Jordyn Jaffer
Top Third-Party Tool Post
Everything Marketers on Salesforce Need for Google Analytics 4 | Rich Feist
Top Community-Focused Post
A Hot Take on the Pardot Rebrand to Marketing Cloud Account Engagement | Andrea Tarrell

Looking Toward an Even Bigger Year in 2023

Thank you for being here and reflecting on the past 12 months with us. We’re busy cooking up our plans to grow this resource along with the Salesforce platform in 2023. And we can’t wait to connect with you and continue to deliver helpful content and connect with the community in the coming months.

Want to see more? Make sure you’re on our subscriber list by completing the form on this page. Or, drop a comment below to let us know what you want to see more of on The Spot.