Subscribe to The Spot
Aaron is the Marketing Analytics Program Manager at Sercante, with a focus in Salesforce Marketing Cloud Intelligence (previously known as Datorama). Prior to Sercante, Aaron was at Salesforce, where he spent five years working with Marketing Cloud Intelligence in the customer success organization as a success architect. For the last two years of his time at Salesforce, he led a team of success architects covering a broad range of clients and industries. Aaron got his MBA with a focus in data analytics, as well as his undergraduate degree with a focus in Marketing, in his home state of Texas before moving to New York ten years ago. Aaron enjoys a good puzzle and loves nothing more in his professional life than helping people to understand and solve complex problems in Marketing Cloud Intelligence
Abbey is a CRM Strategist with Sercante. She is a Certified Salesforce Admin with the aim to conquer the world of certifications as she grows in her career. Abbey comes from a nonprofit background with deep experience in the complete business cycle of financial planning & analysis AND Salesforce strategy. Now, she seeks to increase CRM utility and usefulness for a broad swath of clients through innovative and tailored solutions. When not working, you can find her acquiring more yarn for knitting, or seeking out the best food and drink on offer in whatever locale she happens to be in. She also invests in her community and maintains her connection to the nonprofit world through volunteer work. Her goal is to facilitate mission progression through key system support and improvements and drive user adoption and happiness.
Allie is a marketing operations professional with experience working with a variety of companies and tech stacks. Certified in Salesforce, Pardot, HubSpot, Drift, and Marketo with more on the way. She's an avid learner who enjoys sharing her learnings with others. She brings her experience to her current role where she's focused on educating the team about marketing strategies & operations capabilities.
Amanda Rhodes is a Marketing Automation Analyst at Sercante. After earning B.A.s in Journalism and Creative Writing at Southern Methodist University, she spent 10 years working for fast-growing technology companies to develop and fine-tune all elements of their marketing departments. With several certifications including HubSpot Marketing and Pardot Specialist, Amanda helps companies get the most of their marketing data and assets in Pardot. Outside of work, she enjoys filling her house with as many books as she can fit and snuggling with her cats and dog. Amanda specializes in project management and digital media. Her goal every day is to help marketers feel confident about automating their workflows.
Ambre Juryea-Amole is the content strategist at Sercante. In her role, she leads The Spot and delights Sercante clients with her copywriting and editing expertise. She got her start as a copywriter and editor for enterprise-level companies while moonlighting as a journalist. Then she went full-force marketer for a few years. And now she’s combined both of her passions as a content marketer at Sercante. When Ambre’s not working, you’ll find her jamming out to ska, metal, punk, and classic rock with her husband and their two kiddos.
Andrea Tarrell is the CEO & Founder of Sercante, as well as a 12X certified Salesforce MVP and Marketing Champion. Andrea caught the Salesforce bug at Dreamforce 2011 and hasn’t looked back since. She’s worked for consultancies, agencies, and client-side marketing teams over her career and is passionate about making marketing and sales teams successful with their tech stacks. Andrea lives in Atlanta with her husband Buck and her daughter, Arla. When she’s not working, she’s most likely playing with her German Shepherd Murphy, starting a new hobby that she will engage in exactly one time, or making homemade gin.
Brendan is Sercante's Training & Development Manager. Having worked within Salesforce for five years enabling customers, service, sales and success teams to be wildly successful with Pardot, Brendan took the chance to join Sercante's Talent Development team. Working with Sercante's delivery, marketing and leadership teams, Brendan supports all internal and external training, learning and development initiatives. Outside of work, Brendan is an avid Rugby and F1 supporter and is most proud that he is a favorite uncle to both his nieces. Brendan's ongoing vision is to empower individuals to build confidence in, curiosity about and think creatively with the Salesforce platform.
Brian Roff is a 10x-certified Salesforce and Pardot Consultant. He is the Co-Founder and Co-Leader of the NH Pardot User Group and a Salesforce Marketing Champion. When not at work, you may find Brian hanging with his family, singing songs with his band, drawing, and writing poems. He sometimes goes by the moniker "Brian the Pardot Singer."
Brittany is a demand gen marketer at heart. Her passion for martech; including marketing automation, lead routing, and Salesfore reporting has led her to a marketing operations focus. Brittany enjoys learning from her fellow Pardashians, riding her Peloton, and trying to keep up with her husband on the golf course.
Serving as a Nonprofit Cloud Strategist for Sercante, as her title suggests she’s ‘all in’ on the nonprofit space and has the experience to back that up. Brooke is a Salesforce certified Nonprofit Cloud Consultant as well as Business Analyst. She has led multiple implementations of NPSP from legacy system migrations. Having most recently served as Project Manager for Boston Museum of Science’s digital transformation, she’s ready and eager to serve and be the project lead for your nonprofit.
Brooks Wilde is a Marketing Analyst with Sercante. Prior to joining Sercante, Brooks earned his bachelor’s degree in Business Administration from Georgia Tech and tallied another 2 years of hands-on marketing experience in various roles. Since joining Sercante, he has earned 2 Pardot certifications and is one of the primary Pardot resources on the Success Team. Brooks’ skills range much wider than just Pardot though, and he is often called upon to help with tasks in design and development, and he is beginning to help with more Salesforce work as well. Despite being fairly new to the Salesforce ecosystem, Brooks is constantly working to learn and level up his skills so he can continue to help marketers be as successful as possible.
Cara is the CRM Analytics program manager at Sercante, with a focus on B2B Marketing Analytics and CRM Analytics. Cara is a 5x Pardot and Salesforce-certified data nerd who is passionate about all things Analytics and Einstein. Prior to Sercante, Cara worked at Salesforce as a Pardot Success Architect delivering cross cloud engagements and creating customized solutions and positive outcomes for her customers. Cara is passionate about making B2B data analysis easy for any marketer. When she isn't delivering the world's worst dad jokes, you can find her reading or crocheting with a nice glass of red wine, binging the latest Netflix show or spending time with her husband and two cats. Cara loves helping companies become obsessed with their marketing data and growing into their own data nerds.
Cara Weese is an Engagement Manager at Sercante. Cara earned a BA in English from Doane University in Crete, Nebraska. She began her career in editing, but quickly found herself working in digital marketing. She now holds certifications in marketing expertise, Pardot, and Hootsuite. Prior to joining Sercante, she worked in copywriting and social media, then found her niche in email marketing and became a Pardot Admin before moving into the consulting space. At Sercante, she serves as a CRM & Marketing Automation Strategist, helping clients realize their full potential and drive business growth through digital marketing. When she's not working, Cara enjoys spending time with her family. She also enjoys reading and writing and can often be found in her library nook reading with her kids. She wakes each day with a passion to help others achieve success. With an expertise in marketing automation, she strives to share her talents with her clients and to build long-term relationships that help individuals and businesses grow.
Cate Godley earned her BA in Psychology from the University of Georgia but fell in love with Salesforce’s reporting capabilities and abandoned her dreams of working in cognitive neuropsychology to play in Salesforce and Pardot instead. She has 3 Salesforce certifications, Salesforce Administrator, Pardot Specialist, and Pardot Consultant, though she hopes to get many more! At Sercante, Cate oversees the Jump Start program that helps companies get up and running in Salesforce and Pardot. She helps to ensure all of Sercante’s Engagement Managers have the appropriate training and resources available to them to provide the best Jump Starts possible. Helping her co-workers and getting new clients excited about Salesforce and Pardot are her favorite aspects of her job at Sercante. When she's not hard at work, Cate can often be found attending concerts for some of her favorite bands (Guster, the Mountain Goats, and Punch Brothers to name a few), crocheting yet another blanket for a friend, or making up songs to sing to dogs (both hers, and any other dog she encounters in the wild).
Catherine Williams is located in the Tampa/St. Petersburg area of Florida. She attended the University of South Florida (USF) and earned her BA in English with a specialization in Business and Technical Writing. She has worked in digital marketing for over 12 years spanning the online retail, higher education, and direct mail industries. In 2021, she was selected as a Marketing Champion, and she holds the Pardot Consultant certification. At Sercante, she brings her passion and enthusiasm for marketing automation to each of her client meetings. Outside of work you can find Catherine playing with her dog named Skittles, shopping at vintage markets, or relaxing on the beach.
Celine Newsome is a 2x Salesforce certified CRM & Marketing Automation Strategist at Sercante. With 8 years of marketing automation experience, she has a passion for strategy, reporting and navigating complex integration challenges. When she's not working she enjoys playing tennis, snuggling up with her new baby boy + two x-large lap dogs, and planning her next vacation. Big travel fan!
Chloe is a 2x Salesforce-certified Pardot pro with a varied background in product marketing, operations, and enterprise consulting. Her passions lie in building best-in-class cultures in the Salesforce ecosystem and finding any excuse to talk about GDPR and compliance. In her free time she reads obsessively, plays video games competitively, and enjoys hiking in the Malvern Hills where she lives.
Christina is the Marketing Strategist at Sercante. As a Certified Pardot Consultant, Salesforce Marketing Champion, Trailblazer Community Leader, and Former Host of the Pardot Life Hacks Podcast, she enjoys sharing valuable content with the rest of the ecosystem to help others advance in their careers and achieve their goals on the Salesforce platform. An experienced marketing leader for Salesforce consultancies, Christina collaborates with the Sercante marketing team to advance the mission of the business and shares her strategic expertise with clients, partnering alongside sales and marketing teams to accomplish their objectives. Driven by her passion for people, Christina takes an empathetic approach to marketing, content, and community. As a former educator, she relishes the opportunity to assist and guide others towards success and loves it when her fellow trailblazers experience a “lightbulb moment.” Christina’s goal is to always put forth content and an overall experience where the audience will gain the most insight, so they can better succeed in their daily roles. When she is not marketing or participating in trailblazer community events, Christina enjoys going out for coffee, hiking, golfing, skiing, reading, eating a delicious plate of nachos, and cheering on the Buffalo Bills.
Christina Magoulis is on the marketing team at Sercante. After earning an MA in English Language and Literature from NYU, she worked in the educational publishing industry for 10 years where she held positions in sales, product marketing, and market research. After realizing that Pardot could radically transform how her team worked, she wanted to know everything there was to learn about marketing automation. In 2021, she joined the Sercante team and has learned something new every day. She currently holds two Salesforce certifications and tries to not have imposter syndrome while playing Pardot admin for a team of Pardot consultants. Outside of work, Christina is usually training for another half marathon, opining about ‘90s romcoms, or attempting to read all the books she collected but never read while working in publishing.
Courtney Cerniglia is a CRM & Marketing Automation Strategist at Sercante. With a background in marketing operations with manufacturers and having earned a BA in Business Administration from University of Wisconsin-Stevens Point, she focuses her career on empowering clients to embrace technology to scale their businesses and delight their customers. Courtney’s experience spans across the Salesforce platform, having earned four certifications including Sales Cloud Consultant and Pardot Consultant. Her expertise and joy lies in helping clients cultivate effective lead generation and pipeline management strategies that unite sales and marketing teams. Her mission is to help businesses alleviate the stress of implementing software solutions so they can become more informed and tactical in engaging their clients. Her side mission is exploring the great outdoors by trail shoe, bike, or ski.
Daniela is a senior designer with broad-based design experience spanning branding, advertising, digital, print and presentations. In the past, she has worked as a B2B marketing partner, where she worked on custom trade-show booth designs and supported digital and print asset production. She also served as art director where she developed concepts and remained hands-on in design while managing other designers and external vendors. Daniela's prior experience in marketing design also includes clients in the NFP, manufacturing and local SMB spaces. Currently as a Designer at Sercante, Daniela takes clients' ideas from concept to execution, working with project managers, solution architects, development teams, and content experts. She also supports all internal design needs developing and ensuring brand guidelines across all brands.
David Nelson is the CEO of Traction Complete. The company develops a suite of RevOps apps for Salesforce that automates data cleanup, account hierarchies, matching, and routing – so that people can manage complex data, effortlessly. His mission is to help customers like Asana, Cisco, and DocuSign simplify, save time, and scale faster. Before founding Traction Complete, David was the Director of Product Management at Traction on Demand, the world’s largest solely dedicated Salesforce consulting company that was recently acquired by Salesforce. He previously founded his own company after working as product manager at Blackboard.
As the Analytics and IT Lead at Sercante, Dominique Beaudin brings her years of experience finding solutions to complex technology and analytics questions to the job every day. Every dataset is like a snowflake, and developing creative dashboards and clever solutions that solve client problems is her passion. In her free time, you can find Dominique playing word games, going out for a run, or hanging out with her three kids and her husband of several decades.
Erin Duncan is the Account Engagement Product Director at Sercante. Erin is 8x Salesforce certified and has 12+ years of experience as a Salesforce and Account Engagement Admin. She is the leader of the Atlanta B2B Marketers User Group, the leader of the Pardashian Slack group, and a Salesforce Marketing Champion.
Gary Brown is the designer at Sercante. With over ten years of experience as a designer and developer across a variety of agency and inhouse roles and having earned a BSc in New Media Technology, Gary sought a new challenge in the world of marketing automation. Now, with thousands of marketing campaigns under his belt, he delights Sercante clients by adding an eye for detail, design magic, and accessibility best practices to every campaign. When Gary is not working, he can be found enjoying physical activities or hanging out with his dogs, who are always perfectly placed in the background when the Sercante team meets with cameras on.
Geoff Smith has a 20+ year track record of delivering results in corporate and startup companies with SaaS technology solutions targeting enterprise-class companies with complex, consultative sales motions in med-to-long sales cycle environments. He excels at building and leading global marketing teams that drive a culture of results and establishing marketing as a key contributor to the ongoing success and scale of the company. Geoff has heavy experience in building a predictable revenue pipeline, establishing thought-leadership centered demand gen, and partnering with sales to move deals further, farther, and faster through the sales funnel.
Grey joined the Sercante team in 2022 as a Marketing Automation Strategist. He graduated from The University of North Carolina at Chapel Hill with a degree in Advertising. With 10 years of experience in digital marketing and project management, he's worked with businesses of all sizes and stages — from startups to large organizations. He specializes in marketing automation and strategy, and he helps clients better leverage their customer data via Salesforce and Pardot. Originally from North Carolina, Grey now lives in Birmingham, Alabama with his partner, two dogs and a cat.
Heather started her career in technology, then grew into roles leading digital marketing and marketing & sales operations. Today, she holds 8x Salesforce and Pardot certifications. Before joining Sercante, Heather wore many hats, including project manager, technical writer, technical support, as well as digital marketing, marketing and sales operations. At Sercante, Heather keeps Sercante on top of Salesforce platform updates and best practices, to help clients achieve the maximum value from their technology investment. When she’s not working, you’ll find her cuddling with branch managers, on a yoga mat or ramping up her pottery skills. Her motivation is to deliver kick-ass solutions for clients and to support her team learn and grow at Sercante and in the Salesforce ecosystem.
Jacqueline moved to Portland, OR in 2014; the rainy weather suits her. Her passion for helping nonprofits began in college. After graduating with a Marketing/Advertising/Design degree from Texas State, she worked in the for-profit marketing world but continued to volunteer her time. In 2016, she made the jump to work with nonprofits & Pardot full time and hasn’t looked back. In her free time she volunteers (surprise, surprise) with the Junior League of Portland, runs several Salesforce-related user groups, and gets outside to enjoy the cold, wet PNW.
Jason Ventura is a Salesforce Solutions Engineer at Sercante. He is an experienced technical project manager with a BS in Nuclear Engineering who decided to pivot into the Salesforce ecosystem after leaving the US Navy after 20 years of service. With his Salesforce Administrator Certification, AWS Cloud Practitioner Certification, and Project Management Professional Certification, he brings his wealth of knowledge and experience to clients through the Sercante Success Team. When he’s not working, you'll find Jason chasing after his branch managers, shuttling around his teenagers, earning a new badge on Trailhead, working with Veteran Transition programs, or spending time with his wife. Jason is driven to bring the best technical expertise to each and every client project he works on each and every day. His primary motivation is the feeling of helping clients really maximize Salesforce to its fullest potential (and build cool stuff too).
Jenna is a Marketing Operations leader with over 10 years of experience working with both enterprise organizations and start-ups. She started her career as a consultant, helping B2B and B2C clients get the most out of Marketo, Pardot, Marketing Cloud and Salesforce. She then moved in-house, working with B2B SaaS companies, helping them build their sales and marketing technology stacks and processes from scratch.
Jennifer Bucci is a Marketing Automation Strategist at Sercante and a Salesforce-certified Pardot Specialist and Consultant. After a decade-long career as a certified music therapist, Jennifer got a fresh start in marketing and project management in the training and education industry. She quickly became enamored with the world of marketing technology and has been gradually expanding her knowledge of the Salesforce ecosystem since 2014. Outside of working hours, Jennifer can be found entertaining her two cats, Madeleine and Samuel, or playing clarinet with one of several community bands and orchestras.
Joanna started her marketing career doing content and product marketing for tech startups. She's a marketing automation and lead gen pro who loves working with teams to build creative campaigns that achieve ambitious goals. She joined Sercante in 2019 and is 3x Salesforce certified. Joanna has a master's degree in English literature and loves writing, editing, and nerding out about novels.
Joe is a marketing leader with nearly a decade's worth of tales to tell about marketing best practices. Working for companies both family-owned and global, Joe forged a skillset for customer-facing communications in the brightest of fires. When not stressing over the logistics of an email campaign, you can find him preparing for the O. Henry World Pun-Off Championships.
Jordyn Jaffer (she/her) is a senior solution engineer at Sercante, specializing in Pardot and Salesforce support. After graduating from Northeastern University with a BS in Mathematics, she began her Salesforce/Pardot career as the accidental admin for the Atlanta Braves and became the expert for all things Salesforce and Pardot for the organization. Upon leaving the Braves at the end of 2019, she moved back up to the northeast and started working in the Student Financial Services department at her alma mater. She helped implement FinancialForce and Northeastern’s first community portal as one of the Salesforce Administrators for the university. Now at Sercante, Jordyn works with clients to implement Pardot and Salesforce and provides additional support and training when needed. Her motivation to continue learning the Salesforce platform and bringing that knowledge to others has helped her thrive in her role thus far. Outside of work, she enjoys drinking beer, hanging with her pets, attempting to read a book, and thoroughly enjoying all sorts of television shows.
Growing up in a small city called Iloilo in the Philippines, Joshua migrated to the United States when he was 19 years old. He earned his degree in Business Entrepreneurship at California State University Sacramento. Before joining Sercante, he was a Growth Advisor at a consulting startup where he was working with a team that builds a growth engine for SMEs with digital marketing, lead generation, data analytics, and content marketing. He is currently part of the marketing team at Sercante tackling areas within digital marketing and data analytics. Joshua loves to sing very very loudly in the shower, is fond of laughing his heart out with loved ones, and enjoys a lot of jazzy music!
Joy is a Marketing Automation Strategist at Sercante. With over five years of experience as a digital marketing specialist across several industries and an MBA in marketing, he sought a new challenge in the world of technology. Now, with two Salesforce certifications, including Pardot Consultant, he delights clients by bringing his knowledge of marketing best practices to each engagement. When he’s not working, you’ll find him watching or playing Cricket and travelling with his friends. He wakes up everyday with a mission to make clients successful with their marketing processes. But his primary motivation is to provide peace of mind to clients when it comes to running marketing campaigns in Pardot.
Julian Janssen is a CRM & Marketing Automation Strategist at Sercante. He holds a Bachelor of Arts in Emerging Media & Communications from the University of Texas at Dallas, which he uses over his career to passionately represent B2B organizations in digital spaces. Entering the marketing operations and CRM space through an interest in the technical aspects of email marketing, Julian uses his skills to help organizations scale via leveraging data insights and adopting marketing automation functions to overcome obstacles to growth. When not working, Julian is usually hanging out at local record shops and coffee shops in Fort Worth, Texas, going to concerts, or spending time with his cat, Aldridge. He is highly motivated to help companies find efficiency in marketing execution. He enjoys seeing marketers quickly be able to turn their creative ideas into successful technical products and receive that satisfaction of reporting on success to the business to show the value of marketing initiatives.
Kara Bennett brings over 10 years of marketing and project management experience to her role as a marketing automation strategist with Sercante. In 2017, she discovered her passion for marketing technology and automation after being hired into an in-progress implementation of Pardot and Salesforce. She dove into learning and quickly became the Pardot administrator and in-house expert. At Sercante, Kara supports clients by bringing clarity and creative solutions to complex problems. She's always looking for ways to leverage automations to make clients' lives easier. Outside of work, Kara loves spending time outside exploring parks and trails with her husband.
Katy Hege is a dynamic and performance-driven front-end developer with 11+ years experience in designing and coding emails, landing pages, and websites to achieve branding, lead generation, and sales goals. Now having joined the Sercante team, Katy has already achieved one Pardot certification and another is just a few days away. When she isn't scratching her head trying to figure out a new script, you can find Katy tooling around her garden, playing with her adorable pugs, or going on family adventures. Katy wakes up everyday with a mission to anticipate and address the ever-changing MarTech needs of her clients. Whether through high-engaging emails, impactful landing pages, data-driven forms, or backend code, Katy is driven to over-deliver and drive marketing success.
Kayla earned her B.S. in Communication from Ohio University. Having spent the first years of her marketing career focused on writing copy that attracted, engaged and converted, she decided it was time to learn more about the technology that made her work come to life. She is currently working toward her Pardot Consultant certification. Prior to joining Sercante, Kayla worked in various marketing roles across several different industries, including professional women's tennis, direct mail, and most recently the IT distribution channel. Now, she gets to help businesses jumpstart their marketing automation skills. When she's not working, you'll find her with her nose in a book, traveling with her partner, Kirk, or exploring the sights and sounds of St. Petersburg, Florida. A lifelong learner, she wakes up every day with a mission to learn something new.
Kelley Nunn is a CRM & Marketing Automation Strategist based in Wilmington, Delaware with 6+ years of digital marketing experience. She is a Salesforce Certified Pardot Specialist & Pardot Consultant. At Sercante, Kelley partners with Marketing & Sales leaders to translate their business objectives into technology results that drive revenue. Kelley is most in her element when she's using her scientific background to solve complex problems, analyze and interpret data, and design effective processes. Outside of work, Kelley is an avid naturalist who spends most of her time traveling, kayaking, and gardening.
Kelly Ryan is based out of Denver, Colorado and is 3x Salesforce Pardot certified. She has been using marketing automation technology since 2012 and is excited to help clients develop strong marketing and sales strategies while connecting the dots to make the magic happen behind the scenes. She has a passion for multi-channel campaign strategies, digital marketing tactics, account-based marketing, analytics and data understanding, website development, ad and landing page design, and any cool new tools as they appear. With a background in advertising, anthropology, and film, she still doesn’t know what she wants to be when she grows up, so she can be found reading and watching documentaries to learn even more while eating sourdough and drinking red wine.
Kirsten leads the Sercante Salesforce Marketing Cloud Engagement practice. With over 15+ years of experience working in the digital marketing industry, she's passionate about helping organizations (both B2B and B2C, alike) go from good to great, including Fortune 500 brands such as CVS Pharmacy and Delta Airlines. When she’s not working, you’ll find her supporting Atlanta local sports teams, Atlanta United and Hawks, or on the soccer pitch playing the best game in the world!
Krystle Solomon is a native of Atlanta, Georgia, and she began her Salesforce/Pardot career while attending a Salesforce conference in 2019. She began learning Pardot on Trailhead and nabbed a junior consultant role several months later. She quickly skilled up her ecosystem acumen earning four certifications and becoming a lead implementation consultant. She then switched gears and took on contract work at two organizations gaining on-the-ground experience working with enterprise level data in both Pardot and Marketing Cloud before joining Sercante. Outside of work, she enjoys working on her travel bucket list, exploring nature/trails, and spending time in her church community.
Laura Curtis never saw her career going in the direction of marketing, let alone marketing automation, until she became a Pardot admin in 2019. Falling in love with Pardot and with a thirst for knowledge, Laura earned her Pardot Specialist and Pardot Consultant certifications in 2021. She has furiously Googled her way through the depths of Pardot and enjoys helping others with Pardot. She is driven by seeing others succeed and realizing how awesome marketing automation is! Now at Sercante, she looks forward to expanding her knowledge and becoming a fully-fledged “Pargoddess.” When she's not working, Laura likes to go walking with her husband and their rescue dog, Eddie. She also volunteers with the local RSPCA, helping to raise money for the animal charity.
Lauren is a Marketing Automation Strategist based at Sercante located in the Chicago suburbs. She graduated from Valparaiso University with her BS after studying sports management, business, and public relations, then with an MBA from North Central College. Shortly after graduating, she got a marketing coordinator job with a large data and market information firm. During her time there, she was introduced to Pardot and Salesforce. Several years later and 3 Salesforce certifications later, she has joined Sercante to help show others just how amazing marketing automation can be. As a former swim coach, Lauren values the importance of sharing knowledge to help others learn and maximize their own success. When she is not working, you can find Lauren spending time with her fiancé, Alex, and their Goldendoodle, Molly.
Marcos Duran earned a BBA in Marketing from the McCombs School of Business at the University of Texas at Austin in 2016. Currently, Marcos holds four Salesforce certifications and several industry certifications from Drift, Google, Hubspot, and Microsoft. He loves supporting forward-thinking customers who are looking to benefit from their marketing tech stack and that have a clear idea of where they want to go, or at the very least, are open to hearing other ways of doing things in order to improve their processes. In his free time, Marcos loves to share his knowledge with his community, online, and IRL. Marcos co-manages the Austin Pardot User Group where the team hosts informative monthly sessions for Pardot enthusiasts about all things Pardot. Marcos is an active community speaker on topics around Salesforce, Pardot, and professional development. Additionally, Marcos has a passion for service and makes time to volunteer with different organizations to mentor and career coach college students in the greater Austin and Houston areas.
Throughout her career, Maura (she/her) has worked at the most innovative marketing machines in the world, including Salesforce, scaled an early-growth company to expand internationally, led product marketing at a startup through its acquisition, and now serves as a CMO at a company that's creating a new category in the sales and marketing industry. Maura has blazed trails for leaders in the marketing space, and as a mom of two young boys, Maura leads with her values of empathy and trust. Maura was also the first employee to take parental leave at Qualified, inspiring her to design an inclusive parental leave policy that’s competitive and flexible, making Qualified a place where parents want to work.
Michelle Cornely is a Marketing Automation Strategist at Sercante. She earned her BBA at Loyola University Maryland, and currently has 3 Salesforce certifications, including Pardot Consultant and Salesforce Administrator. Prior to joining Sercante, Michelle led demand generation teams for a few different tech companies and has experience using both Pardot and Marketo. When she's not working, she can be found chasing after her two very cute toddlers. Michelle loves helping companies achieve their goals and finds joy in tackling hard-to-solve problems.
Mike Creuzer is one of the Pardot marketing experts at Sercante, focusing on the 'hard' bits of Pardot and Salesforce. He bends Pardot to his will and integrates it with other tools, and he connects the massive marcom stack together in useful ways. Cruezer is a chronic tinkerer and fixer and blends all the hobbies together.
Mike Morris is a 9x Salesforce-certified consultant who joined Sercante in 2019. He has over 20 years marketing experience from previous roles leading internal marketing departments and collaborating with large sales organizations. His strong interest in marketing operations and technology led him to the Salesforce platform and to his current role at Sercante. When not working, he enjoys staying active by running, biking, and getting outside as much as possible.
Natalie Jackson is the Director of Demand Generation at CBIZ and co-host of the podcast Humans of Email. She has 12+ years of experience in B2B marketing strategy, demand generation, email strategy, account-based marketing, and digital marketing. Natalie has spoken at Dreamforce, MarketingProfs, Really Good Emails, Digital Summit, and Microsoft Community Summit, as well as for dozens of email webinars and local marketing events, including 2023 Litmus Live in Boston.
Natasha is a Pardot-certified marketing pro with over ten years of experience in various B2B industries (currently focused on technology within clinical research). She lives in Philadelphia, working remotely, and loves hanging out with her pup (Nori!), playing volleyball, and trying out new recipes.
Nathalie is a CRM Analyst at Sercante with four years of experience working with Sales & Service Cloud. When she's not working, she can be found watching Rugby Union, reading or listening to a true crime podcast. Nathalie enjoys learning from her fellow Sercantians and improving Salesforce processes.
Nick has a diverse marketing background, including print and digital. For the past 15 years he has focused on database marketing, including automation, strategy and reporting. At Sercante he is focused on helping clients to achieve the full benefit of their CRM investment. When he's not working he is busy with his wife chasing their two kids around in upstate New York. He is also a youth program manager at their local church.
Pam Carey brings 15+ years of marketing experience to Sercante. With 5+ years of Pardot experience and the Salesforce Pardot Specialist and Consultant certifications under her belt, Pam is excited to be part of the Sercante team helping customers be successful in their chosen tools, especially Pardot. In her previous roles, Pam's marketing system repertoire led to Marketo and after 7 years, she was tasked with the changeover to Pardot. Starting with some formal basic training, Pam then took on self-learning, dubbed herself as the account admin, and became the go-to resource to train colleagues, handle lead management, create automations to solve business needs, and more. Outside of work, she enjoys the corniest of "Dad jokes," fancy cocktails, gardening, reading, hiking (while watching out for bears!), and more with hubby, Kevin, and her favorite fuzzies, Maddie and Finnegan. Every day, Pam strives to learn from her incredibly talented team members and the greater Salesforce community. But most importantly, her goal is to help others move forward quickly with the right answers and strategic solutions.
Ralph is a marketing automation consultant who specialises in both B2B and B2C marketing, using and implementing both Pardot and Salesforce Marketing Cloud. Over the years, he has been fortunate to work on vast array of marketing projects from net-new implementations to enhancements and optimisations and even end-user training. Ralph has always enjoyed working with Salesforce products and helping companies see the benefits and opportunities a successful Salesforce implementation can provide them.
Richard Feist is a CRM & Marketing Automation Strategist at Sercante. With 8 years of experience in digital marketing and over 4 years experience in Pardot and Salesforce, he thought it was about time to take his skills on the road for a new challenge and to help other businesses succeed, so he joined Sercante. Now with 2 Salesforce certifications, Pardot Specialist and Pardot Consultant, he delights in helping clients reach their full potential with Pardot and Salesforce. When Rich is not working, you’ll find him working his way through all the best restaurants in his area, playing roller hockey, or trying to do DIY work on his new home. He aims to provide clients and colleagues alike with a calm and happy demeanor, supporting them in achieving their goals with the best solution possible.
Sara Hernandez is a CRM & Marketing Automation Strategist at Sercante. She has 4 Salesforce certifications including Pardot Consultant and Salesforce Admin. Prior to joining Sercante, Sara supported customer lifecycle marketing efforts and sales enablement in the manufacturing and tech industries. When Sara is not working, you can find her binge-watching reality TV or playing with her two kids. Her favorite foods are anything takeout, candy, and tacos.
Sarah is in charge of leading Sercante's marketing department to ensure strategic marketing initiatives are aligned with company growth plans across all brands. Sarah’s time in the Salesforce and Pardot world has been at an agency level working with a breadth of industries but focused in industrial/ manufacturing to help clients attribute digital marketing efforts back to real ROI. Today, Sarah continues to develop a method for connecting the right businesses with the right customers through strategy, technology and execution. In her free time you will find her reading a book, playing video games, or singing some “MMMBop” karaoke…. Yes, as in the boy-band Hanson.
Sarah Smith is a Marketing Automation Strategist at Sercante. After over a decade of digital marketing experience working in the financial technology, higher education, and non-profit industries, she found her true passion for all things Salesforce and marketing automation. At Sercante, Sarah draws on her client-side experience to help marketers find their way around Salesforce's marketing tools and set them up for success. She is motivated to make systems and processes smarter and more efficient so that people can do better things with their time. When she's not configuring formulas or scouring the internet for new Salesforce-related tips and tricks, Sarah enjoys spending time with her corgi, Roxy, as well as cooking, traveling, reading good books, digital illustration, and being terrible at video games.
Skyler lives in a small suburb north of Seattle, Washington with his wife Lindsey, two daughters, and puppy. He spent time as a recruiter before becoming a client-facing consultant. More recently, he’s focused on Marketing Technology internally at a full-service consulting firm, Slalom, where he managed their Pardot instance and delved deeper into the marketing automation and operations space. Outside of work, you can find him cheering on his favorite Seattle sports teams as well as his beloved college football team - Go Cougs! He’s also honing his skills in woodworking and all things DIY.
Tim is a marketing automation expert who delivers high-energy hands-on presentations that dramatically improve working knowledge of Marketing Cloud automation solutions. He has been working in the platform for over four years and has two Marketing Cloud certifications. He has worked in advertising, as an entrepreneur, on the client side and now as a sought after consultant, speaker and trainer. Tim’s career expands over several industries including finserv, pharma and ecommerce. He is passionate about helping clients maximize their marketing automation and build scalable solutions in Salesforce.
Whitney has a BS in Chemistry, but started a healthy living blog that propelled her into a marketing career. She holds two Pardot certifications, along with certifications in Hubspot and other tools. Whitney has spent the last 10 years on the client-side working at institutions like The Museum of Science, Boston, and various tech and biotech startups to develop and execute marketing programs and strategies. She’s been working with Salesforce, Pardot, Hubspot, and Marketo since 2014 and loves building innovative omni-channel marketing programs that get results. She's now Director of Delivery at Sercante, successfully leading a team of consultants and clients and serving as an active leadership team member helping to propel Secante. Beyond work, she starts her day at 5am with a run or yoga and from there her and her husband never stop chasing their two little boys.
Subscribe to The Spot
Shopping consultants or jobs? Wanna join the action? Here’s everything you need to solve all the marketing technology things.
Work with certified experts to transform your tech stack.
Develop your Salesforce & Pardot skills from anywhere.
Browse jobs working with Salesforce & Pardot.
Learn from the only virtual Pardot-focused conference.
Connect with people in the Pardashian Slack community.